As a Leader, You have the vision, you have identified where you are on the map. You have even written out your goals on paper, so now what?
Now you have to take action. You have to start eating the large frogs! Frogs are the jobs that you wish you didn’t have to do. Tadpoles are the jobs you like to do!
As a start-up Entrepreneur for example, You need to lobby for Capital;
You need to build your team;
You need to launch your product or service.
You need to Build it so they will Come!
How do you decide which is the ugliest and biggest frog to eat first?
Most entrepreneurs manage by crises.
The frog they eat first is the one that is on fire!
1: Eat your largest and ugliest frog first: this is usually marketing.
Your company will rise or fall depending on your marketing strategy.
How are you going to get the word out there?
What is your marketing budget?
What kind of money do you want to make?
Are you hoping to make $50,000 per year or $5,000,000 per year?
These are the questions that need to be answered before you begin eating your marketing frog.
You need to set the table before you eat. How many plates do you need? Are you eating alone or will others be joining you? What are some of the sides that go well with marketing frog eating?
The ugliest and biggest frog is usually picking up the phone and start dialing. In the Pursuit of
Happyness movie which documents a real life event, Chris Gardner’s frog was to make 200 calls per day and he ate this frog daily until he was full as a millionaire!.
2: Don’t stare at your frogs too long. If it is a really ugly and unappetizing frog, just gulp it down with one big bite; don’t cut it up into little pieces.
For example, lets say you decide that today you are going to start your campaign to get funding for your new project. You go through your Rolodex and start calling Venture Capitalists. This frog taste bad; but you eat all of it. You don’t stop calling until you have called all the Venture Capitalists on your list.
If you decide for instance to only make 5 calls today and 5 tomorrow, guess what? Tomorrow you going to procrastinate because you hated eating the frogs from yesterday and your mind will gravitate to eating a pleasant tadpole!, Eat your frog at one sitting and get it out of the way!
3: Celebrate yourself. Pump your fist and pat yourself on the back.
You had the courage to do something hard; you did it!!
4: Record your Growth.
Remember when you were a child, your doctor would measure your growth and your weight every time you went to see him? He did this because how much you grew was an indication of how healthy you were.
In a similar way, how much you are growing as a Leader and how much your company grew within a certain period of time is an indication of the health of your company.
One of the frogs, you as the Leader of your organization, team or self, MUST eat is the frog of Personal Growth. If you don’t eat the personal growth frog then your company is guaranteed to become stunted and stop growing. Personal growth includes working with a Coach to Help you accomplish your vision for yourself or company, to establish accountability, to uncover blind spots, to sound out new ideas and get feedback. It involves reading self improvement books and attending seminars in your industry. As the CEO you are the lid! Your company rises or falls under your Leadership.
5: Eat all your frogs, do not leave anything on your plate.
Let’s say you have 10 frogs on your plate. You ate the first two, they were the largest and ugliest ones. You may be tempted to bypass or eliminate some of the others; but every one of the frogs you added to your plate had a specific purpose and is tied to a result. Throwing away your peas because you don’t like it, directly impacts the health of your organization. So eat everything on your plate and your success will be guaranteed!
Are you ready to measure your growth as a Leader of your organization? Schedule your Free 30 min Strategy with a Certified Business Coach and double your Results.