How to Find Hardcore Happiness and True Success

How to find hardcore happiness and true success

Welcome to the Mindset Transformation blog and podcast with Coach Myrna Young. Today my guest is Swami Brahmananda Saraswati. Swami G as he is affectionately called, has a mission to help over one million people find Hardcore Happiness and true success. He has designed a master class on How to find hardcore happiness and true success.

In this Master Class, you will learn:

. Why Happiness Matters (+7 meditation download)

. Happiness Formula Blueprint (+Happiness Visions Statement)

. 4 Biggest Happiness Killers (+Mini-Survival Guide)

. Your Happiness (Moving Forward)

. Free Live Webinar #1: Happiness Fast Track

. Free Live Webinar #2: Success

. LIVE Facebook and YouTube Q&A

At the end of this training you will have learned:
How to find your purpose,
How to live your life to the fullest and achieve happiness here and now,
without having to wait/delay or postpone feeling vibrantly alive every day!

Register Now!
www.nakedmoment.com/transfrom

In keepin with the theme of my podcast and blog, I always like to leave you with a tip of the week from Coach Myrna.
This week my tip of the week comes from the book by Deepak Chopra, The 7 Levels of Fullfillment.

Happiness comes from fulfillment, Deepak Chopra’s book the 7 Levels of Fulfillment, references 7 ways to find happiness from fulfillment.

In order for us to find fulfillment we must be Open and Activate or awaken our inner sources of calm, love, and truth,
Spiritual awakening is natural. The process is like waking up in the morning and opening your eyes to the light.
There are seven levels of Fulfillment, When you are fully connected to the light of being which is the light of the self.
There is a light that shines beyond all things on earth, beyond the highest heavens,
This is the light that shines within you.

1: The First level of fulfillment is pure potentiality
2: The 2nd level is Fulfillment from Giving
3: The 3rd level is Fulfillment from Sowing and Reaping
4: The 4th level is Fulfillment from Love
5: The 5th level is Fulfillment from The Desires of your Heart
6: The 6th level is Fulfillment from Detachment
7: the 7th level Fulfillment from being on purpose

Let me tell you a little more about my guest today Swami Brahmananda Saraswati.

Swami Brahmananda Saraswati

• Swami Brahmananda Saraswati was raised in India and at age 4 began studying with ascended masters in an ashram in the Himalayas. By age 12 he was teaching yoga and meditation at the ashram’s yoga school. In 2009 Swami left India to study pre-medicine at a university in Iowa: Maharishi University of Management. He has taught 1000s of people yoga, meditation, and Ayurveda. Now he wants to bring happiness to an even larger audience. Swami is warm and gentle teacher full of light and enthusiasm. He was taught powerful practices that have been independently validated by science to be beneficial to human health including stress reduction, enhanced well-being, creativity and productivity. His compassionate and knowledgeable approach to teaching allows full spectrum learning. He says often we have 100% freedom and 100% responsibility, and this world is dominated by action. Through his teachings and exercises many people have transformed their lives by improving their health and helping them become more deeply connected to themselves.

In this podcast Swami G answers the following questions:

• What is happiness?/ How do I know if I’m happy?
• Why does happiness matter?
• What if my circumstances are (overwhelming/unsupportive family/toxic environment/no time)?/
When someone is struggling trying to stay afloat and keep moving – how can you ask them to be happy?
• Why can’t people choose happiness?/Why don’t people choose happiness?
• Isn’t it wise to suffer in the short-term so we can be happy in the long-term?
• Does the Happiness Formula work for everyone/ Will the happiness formula work for me?

So Let me ask you this question. Are you Happy?
If you are struggling with Anxiety, depression, career issues, relationship issues, work/life balance, performance & productivity enhancement?
Then this training is for you .

Are you longing to feel happy in life?
Are you tired of living an uninspired, unenergized and luke-warm life?

If you are ready to live the life of your dreams, feel in control, fulfilled and driven with purpose then head over to nakedmoment.com/transform where Swami Brahmananda will help you to find the missing pieces and become the person you were born to be.

You deserve happiness, and you CAN attain it. With Swami’s guidance and the power of an entire community of happiness seekers you too can wake up happy.

Don’t know what your perfect life looks like?
Can’t seem to get out of your own way?
Always feel down, filled with fear or guilt?
Do you feel like your environment isn’t supporting you?

Stop feeling like there is no way out. There’s one clear step to take. And right now if you head over to nakedmoment.com/transform there will be some amazing free bonuses for you to get a head start on your happiness journey. Don’t wait. Join a growing community and get happy. Head over to nakedmoment.com/transform.

Bonus Gift!
For all my listeners who sign up for the Happiness training, send me an email to info@myhelps.us and I will send you a bonus gift of my “Mindset Shift Focus Wheel workbook” You need a mindset shift in order to be happy in the present moment regardless of your circumstance.

If you found this blog post and podcast inspiring, please subscribe, rate and review and also share with your friends.
Namaste.

7 Ways to Get Your Confidence Back after a Divorce or Death of a Spouse.

7 Ways to Get Your Confidence Back after a Divorce or Death of a Spouse.

Need to build confidence? This week on Transform your Mind podcast with Coach Myrna, I interview Confidence mentor Di Ridell. Di is going to talk to us today on the subject “7 Ways to get your confidence back after a divorce of death of a spouse.”

As I do every week, I would like to leave you with my tip of the week on “6 Ways to get your Confidence back or to build it up.”

Tip of the week: 6 Tips for Building Unstoppable Confidence:

Building true confidence after the betrayal of a partner is a gradual process. No one is going to turn into a positive, self-confident person overnight.
But if you’re in need of a place to start, here are 6 tips to get you back on the horse.

1. Stop comparing yourself to others.
The worst thing you can do is compare yourself to others. I know from experience that this is a confidence killer, especially if you are comparing yourself to someone younger. Remember that you’re only seeing the surface of their lives and looks, not the underlying reality. Focus instead on what’s important–your own strengths and goals.

2. Keep your limiting beliefs at bay.
Even the most successful people with healthy relationships have limiting beliefs about themselves, but the biggest difference is that they choose to focus on their strengths and possibilities instead of their limits.

3. Live in a positive reality.
Don’t say anything about yourself that you don’t want to become a reality. Positive thoughts and words alone won’t make you a more confident person, but confident people do think a lot of positive things about themselves. Remind yourself of what you’re capable of and what you’ve already accomplished.

4. Don’t mask it.
Self-confidence isn’t the impression you give others; but how you feel about yourself. It’s all about who you are, where you are, and where you want to be in your own life and relationships.

5. Change what you can.
Confident people know they cannot change the past, but they can change the future. They make daily choices that lead them toward the future they want to live out.

6. Be fully committed.
Be fully committed to doing whatever you can to build your success every single day, accepting full responsibility for your life. If it gets uncomfortable, you’re probably on the right track! Don’t procrastinate, do what it takes without agonizing or drama.

My guest today is a toastmaster’s trained Speaker, self published Author , Facilitator and MC . Master Practitioner of NLP, Certified Life Coach and Confidence mentor.
Tune in to hear Di’s story of how she was gang raped at 15 years, forced to give the baby up for adoption and told that she was worthless and that no good man would want her. She ended up in a 31 year marriage that restored her confidence until her husband died and she had to find the confidence to start over and date in the second half of life.

This article from Howard Tullman on How to get your Confidence Back
and Jeffrey R. Carter
Says:

When you loose your confidence, you focus on your fears and not your hopes

Powerful interview, don’t miss it if you are lacking in self confidence.

Show notes:
1. Tell us your journey to becoming a confidence mentor.
2. What is Confidence – is it magical? How we get and lose it?
3. How has confidence contributed to what you do?
4. What advice do you have for women 50 + who have lost their partners or gone through a life changing challenge?
5. What problems do women over 50 experience when starting over after a death or divorce. How do they solve them?
6. Tell us about your book.

Transform your mind podcast

If you like this content, please subscribe to my iTunes podcast and leave a review. Thank you
Transform your Mind iTunes podcast

When The Vision Fails: 5 Things you can do after a Failure

When The Vision Fails: 5 Things you can do after a Failure

In November, most of the country was left in shock when Donald Trump won the general elections because he did not win the popular vote. Hilary Clinton lost her bid once again to become the first woman president of the United States of America. This was the second time an non established candidate knocked her off the podium.
What happened this time? Why did a woman who has been in politics for over 50 years, been the wife of a great president, founder of a great charitable foundation that provides vaccines for millions of poor children around the world, a champion for the people, lose to a man with no political experience, thinks that some people are superior to some because of their religion, sex and disability?

Was it because first and foremost she is a woman?

In Numbers 27 we see the daughters of Zelophehad, challenging an age-old law that said the women could not inherit the land. In those days’ women were not even counted as part of the church congregation. This was the pre-CHRIST era. Yet today we are still fighting for women’s rights.
Millions of men and women in the United States of America voted for Donald J Trump because he is a white male. One of my followers on Facebook posted that Hilary couldn’t run the country because she is a woman!

Let’s bring this discussion closer to home. Specifically, your home.

What happens when you have a clear vision that you worked on every day for most of your life and you fail to realize it time and time again? What do you do? The bible says “Let us not grow weary while doing good, for in due season we shall reap if we do not lose heart.” Refuse to be deterred by opinions, policies, and traditions. Do you become disheartened?
God can change the minds and hearts of the populist. What he did for the daughters of Zelophehad, he can do for Hilary Clinton and he can do for you. You must keep the vision in front of you and get back up every time you get knocked down.

Today I want to share 5 things you can do after failure of a goal, company, dream, marriage etc.
1: Watch your Thoughts

Most of us do not understand the power of our thoughts.
Thoughts are the highest energy frequency, and has the power to attract like thoughts floating around in the energy vortex. If you don’t watch your thoughts and consciously send back the negative thoughts that make you feel bad, before you know it you would be a powerful magnet attracting every like thought that comes into range. Keep this up and soon you will be like a hot air balloon that is too filled with poop to take off!

2: Find the good in the situation

Shakespeare says

“Nothing is either good or bad but thinking makes it so.”

Brian Webb author of “Don’t Give Up, don’t ever give up shares his story in his book with that name.
One day he had a headache like he had never felt before, extremely intense, he felt like he needed to throw up so he went to the bathroom. While in the bathroom he and passed out. He woke up 3 days later from a coma to find out that a blood vessel had ruptured in his brain. He could no longer walk or talk. He realized that life as he knew it, was over.
Doctors predicted that he would never be able to walk, drive a car or live independently again.
Three months later he was released from the hospital. He couldn’t talk, walk, or work. In fact, there was a lot of things he couldn’t do. But he decided to focus on what he could do instead. You heard the saying. When life gives you lemons, make lemonade! Well he decided to make some lemonade.

There is good in every situation, we live in a world of contrast. Nothing exists without its opposite. Find the good in your situation.
Brian decided to focus on fitness.
With the help of his therapist he began to exercise. He began learning to walk again. When he fell down, he would get back up. Walking turned to running. This man who could not walk a year ago, now became a marathon runner!
I am in perfect physical health and I can’t even run a 5K race without stopping and I would guess this would be true for most of you listening. What makes some people hold a vision in front of them and don’t take failure as an option, while others give up after the first try?
Why is Brian’s story so inspirational? Because he chose to find the good in a bad situation. He decided to focus on what he could do instead of what he couldn’t do, and with practice and time, changed his life trajectory.
He walked again, talked again, ran again and worked again!
What do you need to get back on? I can promise you that if you work at it, you will succeed.
Where there is a will, there is always a way.

3: Change the momentum
I love Abraham by Ester Hicks. I was listening to one of her videos a few months back and someone in her workshop asked her why he kept attracting negative experiences even though he was conscious about his energy vortex and made conscious effort to clean up his vortex. Your vortex is your energy frequency or your aura.

Abraham’s response was to explain momentum. Ever heard the saying:

The worst it gets, the worst it gets, and the better it gets, the better it gets?

That is all about momentum. If you think bad thoughts and feel bad, then you attract more of the same. The only way to stop the negative spiral of negative momentum is to find something about the situation to be grateful for.

Let’s say you are Nick Vujicic and you were born with no arms and no legs. Can you think of a worst fate? You are totally dependent on someone to bath you, feed you, and wipe your butt, for the rest of your life. He can’t even hug his wife.
Yet Nick is one of the happiest people you will ever meet. He found many things to be grateful for and because his vortex is full of positive momentum, he attracts great things. He travels all around the world getting paid to speak and motivate others. He has a beautiful wife and son. He learned to swim, use his toes as his hand and do lots of things people with hands and feet take for granted.
The thing about momentum is that it resets itself while you are asleep. When you sleep, your spirit leaves your body in much the same way it does when your body dies. So, you have to deliberately keep the negative momentum going by thinking negative thoughts when you wake up in the morning.
One way to change the momentum is to develop the practice of thinking of things you are grateful for before bed and on rising.
The other is to find something in the situation to be grateful for. In the case of Hilary Clinton. She could be grateful that she will not speed up her aging by 20 years in the time span of 4 years. We all see what that job does to Presidents! It is a time warp!

4: Look for an alternate way to serve, what is your plan B?
I was watching Oprah, another of my favorite people, on Super Soul Sunday a few months back and this very inspirational story was showcased.
This story was about this boy now man who had a vision from God when he was 10 years old of swinging his daughter around while she was laughing hysterically. He even got her name in his vision, Cloe.
He held this vision to his heart dearly and never doubted for a moment that this vision would come true and that one day he would have a daughter just like he saw. Cloe had olive skin and brown eyes.
In his early 20’s, he started dating and subsequently fell in love with his childhood friend who was blond with fair skin and blue eyes. Having the vision of his daughter clearly in his mind, he didn’t think that this was the woman God intended for him to marry, because she could not be the mother of a child with olive skin and brown eyes.
One day they were sitting in his car discussing the future and started talking about children. His girlfriend told him that she wanted a daughter and that she would like to name her Cloe. He couldn’t believe it.
Would you have liked to be a fly on the wall when they both discovered that they were meant to be together, because God gave them both the same dream! Halelewa!
He knew that this was the girl that God chose for him to marry.

They got married and immediately started trying to have a family, they couldn’t wait to meet Cloe; but nothing happened. Four years passed, six years passed. The pain was deep. How could God give them both a vision that failed. How could he be so cruel. For a time, they both became separated from God. They no longer believed. But their faith returned!
The obvious next choice was adoption but they both rejected that option at first. They both wanted their own child. They wanted the baby girl named Cloe. They thought adoption was putting a band aid over their pain.
Finally, after many years, they made the mindset shift and decided to adopt a baby. They found an alternative way to fulfill their purpose of being parents.
They waited for some time for the right fit. Months passed before they received an email that a pregnant mother had chosen them to be parents of her unborn child. She was giving it up for adoption. She was also having a girl!
There were exhilarated! Finally, they were going to be parents of a baby girl. They started choosing a name. Cloe was off the table. Cloe was the name of the baby girl God had intended for them to have. This baby girl was not the vision that God had given both of them.
They decided to meet the mother of their new baby girl and get to know her. They drove to her home and when she opened the door, the man noticed that she looked like a grown-up version of the little girl named Cloe that he saw when he was 10 years old. Same olive skin, same features, same eyes. When they sat down to visit with the mother. She asked them if they had a name picked out for the baby. She told them she had a name and she hoped they would keep it. Can you guess what it was? I am sure 100% of you listening would guess right. Cloe.
Still gives me chills. I don’t know what will be Hilary’s path, history will let us know but I know for sure that if the vision comes from God, it will never fail.

5: Remember that there are several routes to your destination.

Don’t get tied to a particular path. God is like your GPS navigation system, he can take the fastest route, the scenic route, he can bypass the city and construction zones; but he will get you to your destination.
God gave this couple a vision that they will be parents of a baby girl named Cloe. He never showed them a vision of the wife being pregnant or delivering a baby. They added that little piece. He showed the man a vision of him playing with a daughter named Cloe. He showed him the destination.
If you believe that your vision is from God, then when you experience failure, you would refuse to be deterred. You would not grow weary and disheartened. You would look for an open door, you would look for the lesson so that you can be better prepared for the next battle. You would never quit until you WIN or you DIE. God said in the bible “I know the plans I have for you, plans to prosper you and not to harm you, plans to give you hope and a future” So hear this, if you have failed in something, know that it is not the end!

As I wrap up this post from the mindset transformation radio show and podcast. Today I have been coaching on “When The Vision Fails: 5 Things you can do after a failure.” I hope you gleamed something and had a few aha moments. If you have experienced failure, I hope you were encouraged to get up and try again.

Transform your mind podcast

You can listen again to this broadcast and any of my previous shows by downloading then on iTunes.
Please remember to subscribe and leave a review.

If you would like to contact me for personal coaching or to be a guest on this radio show and podcast please contact me on the web @ www.myrnayounghelps.com
Namaste

How to Detox the Body and Soul for Internal and External Success

Detoxing the Body and Soul
Detoxing the Body and Soul

Today on the Mindset Transformation radio show and podcast with Coach Myrna, I interview Life Coach Kim McDaniel.
Kim is going to teach us How to Detox the Body and Soul for Internal and External Success. Kim is the author of the book “Come out with your hands Up – The Joy of Surrendering on God’s terms”

Why detoxing is important:
Building sky scrapers on weak foundations can be detrimental. In the same manner, piling on outer successes without addressing the internal structure, can look great from the outside, but cracks in the foundation will have one of two outcomes – explosion or implosion. Regularly detoxing the body and soul helps to ensure the integrity of the structure – our structure – and it must be intentional.

Coach Myrna tip of the week is:
The function of the soul is to indicate it’s desire.
The function of the mind is to choose from it’s alternatives.
The function of the body is to act out that choice.
The soul speaks to you in feelings. Feelings are the language
of the soul.
There comes a time in the evolution of every soul when the chief concern is no longer the survival of the physical body, but the growth of the spirit. No longer the attainment of worldly success, but the realization of self.
Upon death, the body and mind are not dropped. The body changes form, leaving it’s most dense part behind, but retaining it’s outer shell, joining with the spirit as one energy mass of 3 dimensions.

Show Notes:
Listen to hear Coach Kim answer the following questions:

What is the concept of detoxification – why is it relevant?

How frequently should one do a detox for the body?

Are you suggesting vegetarianism or veganism as the only way to be healthy?

What is alkalinity – does it relate to things beyond diet?

Detoxing the “soul” – what exactly does that refer to?

What about between detoxes – what do ongoing behaviors look like?

Is there really a science to detoxing the brain?

What is the relevance of building fences – I thought success looks like building bridges.

Tell me a little about your Get in S.H.A.P.E. program.
S – Stress and Sleep
H – Hydration
A – Alkaline
P- Purpose
E – Energy and Exercise

paradise

There is another way to Detox the body and the Soul!
Take that much needed break from your hectic city life and explore the soul-cleansing North-East.

Tired of your busy life? Tired of cliché destinations to escape it? Dawki welcomes you with its refreshingly serene ambience. The cool breeze will help you get rid of all your stress and soak in the quaint atmosphere.

Jeet Roy implores you to visit Dawki: “Go on a drive to Dawki on the Bangladesh border, travelling over the Jowai-Amlaren-Dawki road. The journey itself would be the destination – you would pass the waterfalls and stone bridge at Thlumuwi, the Pitcher Plant park at Jarain, numerous other streams, rivulets, and falls, till you finally break through the woods and hills over the picturesque Sylhet food-plains at Dawki.”

http://www.holidayiq.com/blog/6-places-in-the-north-east-for-a-soulful-detox-2064.html

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If you are interested in becoming a guest on the Mindset Transformation radio show and podcast email Coach Myrna Young @info@myhelps.us

#7 If You Build It, They Will Come

if you build it
#7 If You Build It, They Will Come #outofthesnares

How many of you have seen the movie “Field of Dreams”

Iowa farmer Ray Kinsella hears a voice in his corn field tell him, “If you build it, he will come.” He interprets this message as an instruction to build a baseball field on his farm, upon which appear the ghosts of Shoeless Joe Jackson and the other seven Chicago White Sox players banned from the game for throwing the 1919 World Series. When the voices continue, Ray seeks out a reclusive author to help him understand the meaning of the messages and the purpose for his field.

All his life, Ray Kinsella was searching for his dreams. Then one day, his dreams came looking for him.

If you believe the impossible, the incredible can come true.

If you build it, they will come.

Here are a few men who “Built it and they came”
Steve Jobs built Apple computers
Henry Ford built the 8-cylinder engine
Edison built the light bulb.

These are just a few examples of men who dared to dream and build something that would serve others.

But this phrase does not only apply to baseball fields and technology.
Anything you build, they will come
.
Translation, “whatever your plant will grow.”

Whatever you put your attention on, increases.

What is your field of dreams?

What are the voices in your dreams telling you to build?

if you build it 2

In my book “Out of the Snares” my field was “my promised land”

The voices in my dreams kept telling me that if I built on this land, I would leave a Legacy for my children.

I have internalized this phrase. It has become my truth. I know…without a shadow of doubt, “that if I build it, they will come.” Anything I build, they will come.
As a Life coach and motivational speaker, I am building my business now. I build my brand on LinkedIn, Twitter, Instagram, Facebook. I blog several times per month. I have authored 3 books.

http://myhelps.us/books/

This is how I am building, and they are coming.

Here is an excerpt from a blog about the mother of a Downs Syndrome child who wanted to attend college. The College had to build a program for inclusion of special needs students. They built it, and the students came.
http://kellehampton.com/2015/03/if-you-build-it-they-will-come-if-you.html

Several years ago, a young woman attending a special needs graduate course there piped up at the end of class and asked her professor, “What is this college doing for inclusion?” The professor thought a moment and then turned it into a homework assignment (“The other students hated me,” she laughed.): Design and write out what you think a college program for special needs should look like. If Field of Dreams taught us anything… If you build it, they will come. The students designed what became the University Participant (UP) Program, a fully inclusive 2-year program–full residence, dorms, classes, work, support, communication, goals, accountability–and soon found one student with special needs who wanted to come. “We were building the airplane as we were flying it,” Dr. Kelly Kelley remembers. “So you built it,” I asked, “but how did you fund it?” “Passion,” she quickly answered. Speaking of passion, let me explain how I landed in North Carolina last week. Right before Nella’s birthday this year, I received an e-mail from Liz, another mom of a little girl with Down syndrome. I had written a post expressing interest in organizations helping adults with Down syndrome, specifically in relation to post-secondary educational opportunities. Liz responded, telling me about Ruby’s Rainbow, the organization she and her husband had just started in 2011, providing scholarships for people with Down syndrome to attend college. In four years, Ruby’s Rainbow has already helped fund 42 people’s college dreams. The thing is, a lot of people don’t realize that “people with Down syndrome attending college” is even a phrase. And how can we raise money for it if people don’t know it exists? I wanted to help bring attention to the incredible work Liz and Ruby’s Rainbow is doing, but I was also curious–what does this even look like? One phone call with Liz, and we were scheming. Let’s go to college. Let’s go visit two Ruby’s Rainbow scholarship recipients and let them tell the story. Let’s peek into the window of possibilities for our own girls. Let’s see what can happen when one person begins with a question: “What are we doing to help? “ Thanks to an incredibly accommodating college that quickly set up a full day’s agenda to give us a thorough day-in-the-life experience, and two individuals who were eager to share their story with us, we were on our way early Wednesday morning last week to make the two-hour drive from our hotel to Cullowhee, North Carolina. Our first stop: The Office of Residential Living where Zach gets paid to work 10 hours a week as an office assistant to supplement his college experience. A handsome young man, sharply dressed, stepped away from his computer to greet us when we arrived. He shook our hands and introduced himself, answered our questions about what he does and paused to answer the phone when it rang or tend to the front desk when his officemate asked for help. –
See more at: http://kellehampton.com/2015/03/if-you-build-it-they-will-come-if-you.html#sthash.8LkIdX0n.dpuf

Now some of you know that sometimes, okay most times, especially for startup companies “You build it, they do Not come.”

This article talks about Entrepreneurship and building a new company.
http://www.entrepreneur.com/article/251900

Sometimes you have to go get the clients instead of waiting for them to come.
Here is an excerpt:.
I am not sure my version of this quote would have worked for Kevin Costner and the movie Field of Dreams, but it would certainly have saved countless entrepreneurs from disappointment and defeat.
There’s no shortage of savvy startups that will never get off the ground or designer duds that won’t grace the catwalk. Just because a product is out there doesn’t guarantee that consumers will come. Great ideas without equally great promotion are as good as non-existent.
It’s just like the age old question: If a tree falls in a forest and no one is around to hear it, does it still make a sound? The same can be said for great ideas and products. If consumers never discover or buy them, are they still great? I have fallen victim to the false pretense that if I only built something, consumers would come right over and consume it. But my first failed business taught me otherwise.
At the ripe old age of 21, I managed to convince two successful entrepreneurs — after multiple pitch meetings and business plan revisions — to invest in my media company, despite the fact that I knew nearly nothing about media.
What I wanted was to create the leading online men’s lifestyle magazine, complete with highlights on where to eat, what to wear, where to travel — and I called it Debonair. The idea was much more novel in the early 2000’s before the flood of publications now devoted to gents — and the idea was good (Thrillist and Urban Daddy launched similarly oriented sites shortly after to much success).
They wrote me a check for $100,000 and just like that I was in business. But contrary to my mistaken notion, it wasn’t as simple as having the seed money, building the site and just watching everything fall into place. I wasn’t popping champagne and toasting with the big boys like I thought I’d be. Not even close. The next two years were trying times, and I was swimming in a sea of startups that knew more than I did.
I poured every dollar I had into a fancy website with what I believed were all the right bells and whistles and pricey photography that had made glossy magazines so sought after and I figured that was all it would take. When the traffic didn’t come, I blamed it on the site design, the logo, the font, the layout, the photos. I became victim to the “better is the enemy of best” syndrome, redoing the same thing over and over and over again trying to perfect it for the public. By the time I bypassed the fluff changes and figured out search engine optimization, pay-per-click, buying lists and marketing — it was too late.
I lost every last cent of my seed money, and Debonair flopped.
I built it, and they did not come.
……..
Five years later, I tried again. This time with Sourcing Journal, a trade publication.
Unless your jeans have three legs, it isn’t a new idea. If you want to build a brand, build it. Forget the wealthy heirs to family businesses or those who get large venture capital funding. If that isn’t you, like it wasn’t me, you will have to be a doer and figure it out. Go get some orders, no matter what product you have. Borrow money for purchase order financing to produce the product and pay the too-high rates if need be. Be scrappy, be an entrepreneur, make it happen.
Focus on distribution. Technology has changed the game, so use it to help get the word out there, build hype and sell, sell, sell. Do not wait for the people to come because you could be waiting a long time. Knock down the proverbial door and keep going. And when you get that order from Barneys, or Macy’s or Bed Bath and Beyond, call me. I’d be happy to make that product for you.
Not because you built it, but because you got them to come.

Edward Hertzman
CONTRIBUTOR
Founder of Sourcing Journal

Here Are Five Reasons That If You Build It, They Will Come.

1. Make sure that there is a need for what you are building. If you are a startup company. Do your research, know the demographics of your target market.
2. Be prepared to keep at it until you win. If something does not work, change your approach. If that does not work, change it again. Keep changing your approach until you win. There is a winning solution! Most people give up when success is just around the corner.
3. You must see the vision. If you don’t see it, you can never be positive that you will win. It will be like a pie in the sky. Something hoped for, but unattainable.
4. You must have a burning desire to win. You live the phrase “failure is not an option.” The desire must consume you. There is no better example of this than the Sylvester Stallone story. Sylvester refused $100,000 for his script “Rocky” when he had no money to eat. He then sold his dog for $50.00 to buy food. His burning desire was to star in his screen play. He built it and they came!
5. Keep hitting the Anvil. Do something every day that brings you closer to your “field of dreams.”