How to Own the Sales Process from Prospect to Client

real estate sales process

How to Own the Sales Process from Prospect to Client. i.e How to meet a prospect and walk out with a client!

In this episode, Coach Myrna Young interviews Elizabeth Gifford Maffei. Elizabeth was a multi-million dollar sales producer as a Real Estate agent, she is now a health and spiritual advocate and business coach.

Show notes Sales Process 

* What is a Challenge that entrepreneurs and business owners experience when trying to close a sale?

6 tips to close a sale quickly and effectively
  1. Identify the decision-maker and start a conversation. …
  2. Accurately qualify your prospects. …
  3. Pitch your solution (not just the product)
  4. Create a sense of urgency. …
  5. Overcome their objections. …
  6. Ask for the sale.

* What is the difference between making a sale and creating a loyal client?
* What is the first step in having a successful meeting with a prospect?

How to Prepare for a Sales Meeting As a Real Estate Agent

To be fully prepared for a successful customer meeting, you need to answer these questions:

  • Who are you meeting with?
  • Why are the two parties meeting?
  • What is the objective of the meeting?
  • When and where will it take place?
  • What is the agenda for the meeting (How)?

* How should you prepare before meeting with your prospect?
* How should a successful meeting be conducted?

Using Body Language during the Sales Process

How does the use of, body language, help, close a sale?

While it’s important to know what you should do in meetings and negotiations, knowing what you shouldn’t do is often just as important – and it begins with bad, body language.

The best sales managers know that while you may have a polished sales presentation, tasteful attire, and a product that practically sells itself, you can still miss out on, closing a sale, if your, body language, is out of sync with your words. While it’s true that first impressions make a lasting impact, cumulative, body language, is important. If you are in the habit of demonstrating any of the following, body language, in the, sales process, it could be enough to hurt your sales performance, turning a potential yes into definite no.

* What is the most important step that many business owners leave out?
* An example of a successful prospect meeting that resulted in a closed sale.

The four Stages of the Sale:

1: Qualify – Your, prospects, must have the money, the time, the need and the want to contract your services.

2: Build Rapport – People buy from people they like!
When you meet a, prospect, for the first time, it is important to find common ground. Look for similar interests or experiences and chat about them before getting into your, sales pitch.

3: Tell a story – Showcase how your product or service helped another client. It could also be a personal story of your journey to your current vocation.

4: Closing the Sale, – If you followed the first 3 stages then you don’t even need to close, just ask them to sign!
If you get to the end and you get objections, then you missed the qualify or selling the benefits.

Additional Resources

How to Build Wealth with Turnkey Real Estate Investing

Real Estate Investing with No Money

 

How to use Intuition as Your Guide to Happiness

Nicole Leffer is a Spiritual coach and, Clairvoyant, in this episode she teaches us, how to use intuition, to make decisions and lead happier, more fulfilling, purpose driven lives.

 

Using Intuition to help others

As an, Intuitive, and, medium, Nicole is able to pick up on information and guidance about past, present and future situations, as well as relationship and situational dynamics and likely outcomes of situations. Her gifts operate primarily via, clairvoyant, (intuitive seeing), clairaudient (intuitive hearing), clairsentient (intuitive feeling), and claircognizant (intuitive knowing) impressions. She is also a, medium, and can frequently pick up on the emotions others are experiencing and she often picks up on world events before they happen.

Called to utilize her gifts to help others lead happier, more fulfilling and purpose driven lives, Nicole offers, intuitive, readings and spiritual coaching both in Atlanta and around the world.

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Transform your Mind Stitcher
Transform your Mind Stitcher

What is Intuition

So we’re going to talk today about, intuition.  How to use intuition, to transform your life.  So how do we tie in, intuitive, reading to, intuition?

When I received the information from an, intuitive reading, it’s always a guide.  What I get is more about the situation in your life.  For example, a parent is trying to decide about keeping their child in a certain school. They’re having issues with their child and they’re thinking about moving them to another school.  They’re leaning toward moving them to another school; but they’re in conflict.  I may get the information in the form of an apple, which is a reference to education, then I’ll know it’s about their child.

They’re leaning towards a change that their own, intuition, is trying to guide them toward making the change, and I will get a validation. Something like this change will be good for your child in the long run. Because of  my gift, I get clearer information downloaded to me.  The parents are tapping into their, intuition, to move their child to another school but it is corrupted with doubt.

Most of my questions are, about relationships.  Should I marry this man? Is this woman the one? But I don’t answer questions until I have a total download of my intuitive reading.  I have no idea in the beginning of the reading of what the person’s primary objective is. I ask them to accept the reading and whatever downloads to me and then after I receive, then I ask them what they want to know.

 How to use intuition, so that it works for you.

We’re all built with the capacity of, intuition. It is what makes us human.  The first step in, using your, intuition, is recognizing that we all receive our, intuition, in multiple different ways; so the first thing is identifying how you personally receive your, intuition.  If you don’t know how you receive, intuition, you can’t recognize it when you receive it.  If you are, clairvoyant, then you see the picture in your mind. It’s not like you use something outside of your body or anything like that, it’s more like you close your eyes and picture the image in your mind.  If you’re a visual learner and are very visual, there’s a really good chance that you get your, intuition, by seeing.

I think a lot more people have the gift of hearing.  When you hear, it very similar to if you’re reading a book and your mind hears your inner voice. It is not a voice outside your head or hearing voices or anything like that. It is a variation of your own voice that you get your, intuitive, hit with.

How to use intuition, I personally get my, intuition, first thing in the morning when I’m waking up.  That’s how I recognize that it is my higher self,  giving me instructions and I always act on those instructions. I also meditate every single day, that helps me stay clear.  I think if you are curious about really wanting to be in touch with your, intuition, a meditation practice is absolutely the best thing anybody can start with. It is the jumping off point.

 

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Additional Resources

What are the, Secrets to Success,? Here are my 10 Secrets

https://blog.myhelps.us/program-positive-change/

https://www.psychologytoday.com/us/basics/intuition

Dealing with Anxiety Disorder after Addiction

Addiction and recovery side effects can include, anxiety disorder, and panic attacks. In this episode Dr Tra Ahia, Psychologist offers treatment options for dealing with, anxiety disorder.

I was listening to a podcast last week and the guest was talking about her, anxiety disorder, and her story triggered a memory of a personal acquaintance who was a heroin addict and developed, anxiety disorder.

My first introduction to Anxiety Disorder

In the late 80’s I was working in sales and my boss’s daughter was an, Heroin addict. We were close enough that she would tell me what it was like being addicted to Heroin. She told me how she would cook the heroin until it became a liquid and then she would shoot it into her neck because she got a more immediate high. She showed me the holes in her neck which she covered up with scarves. Her father who was wealthy gave her a car and she sold that car for peanuts to get money to buy Heroin.

She attempted to go to rehab several times; but always walked out because she said they just left you in a room to scream in pain. She said the pain of withdrawal was unbearable. She then started a methadone treatment which is a synthetic version of Heroin.  They reduced the dose of the methadone gradually to wean your body off Heroin. But what I want to get to was her, anxiety disorder. She got such bad, panic attacks, her gut was always in knots, that she couldn’t leave the house without her safe person, her boyfriend. I don’t remember if he used drugs; but when the relationship ended she was unable to leave to leave the house for weeks, not even to buy groceries. Then she was too anxious to start dating. She stressed about some man asking “Can I touch your boobs” I don’t know what became of her; but I think of her often.

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Podbean Transform your Mind Podcast

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What happens to the brain with Anxiety Disorder

If you have an, anxiety disorder – Your brain raises ahead to predict the future. The guest on the podcast had, anxiety disorder, and she described it as “life fright” or , agoraphobia, She said to think about Stage fright. You feel nervous, you think you are going to freeze up or faint, you start to sweat, you think people are going to laugh at you etc. well people with, anxiety disorder, or, agoraphobia, feel like that all the time.

They have, agoraphobia, talking to strangers, checking out at the grocery store, at the bank, going for an interview, at a cocktail party, almost any conversation with a stranger, that’s why the guest called it “life fright.”

 

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How does Anxiety lead to Life Fright

Dr Tra  as the author of the book “Call me an Addict, war on women” How does my story regarding anxiety being called “Life Fright” relates to your experience?

I think for that young lady or whoever coined that term, for her that helped her manage her, anxiety disorder.  That term helped her understand for herself this thing that she was feeling, so for her that was a good term to use, this, Life Fright. My thoughts when I think about, life fright,  is that I’m afraid of living period.  The entire gamut of life, so for me I would not use that term as a replicator to, anxiety disorder; but I can see why she did.

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Transform your Mind Stitcher
Transform your Mind Stitcher

I understand there are 3 types of, Anxiety Disorders,

  1. Situational anxiety
  2. social anxiety and
  3. high functioning anxiety

Can you explain the difference of these forms of, anxiety,  and which is most common with substance abuse?

There are more than just three types of, anxiety disorder,  way more.  I think it’s important also for the audience to understand that when we talk about, anxiety disorder, we’re talking about an irrational fear or, agoraphobia, of something that someone is experiencing.  It’s irrational, it’s not logical that you are excessively fearful over this specific situation or you’re apprehensive about something or you have difficulty managing daily tasks.  So when we think about, agoraphobia, or,  anxiety disorder, I want them to know that it’s irrational to know your heart is racing, and you feel like you’re going to die.

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There are six main categories of, anxiety disorders,  like I said there are more than three!

  1. Phobias
  2. Panic attacks, with or without, agoraphobia, you have
  3. Generalized, anxiety disorder,
  4. Obsessive compulsive disorder or, OCD,
  5. Acute stress disorder and
  6. Post-traumatic stress disorder, or PTSD

 

The American Psychological Association lists research on how, anxiety disorder, is diagnosed.

This disorder called, anxiety disorder, the Diagnostic and Statistical Manual

It’s normal to become anxious and at one time or another. A car almost hit you, you are going for an interview, you sense danger etc. Anxiety is normal under certain conditions, what we are talking about here is the irrational fear or, agoraphobia, that is a disorder.

Something who’s unable to leave their home. This is, agoraphobia, they have a fear of leaving surroundings that they’re familiar with.

This a serious affliction.

 

There are three systems of functioning that need to change in, Anxiety Disorder

  1. Cognitive
  2. Physical and
  3. Behavioral

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How would, high-functioning anxiety, work?

An addict could develop a, panic attack, because perhaps they’re they don’t have the substance anymore, or it could be someone who gains, agoraphobia,  as a result of some interaction they’ve had with a place they frequented to attain their substance.

An addict with, high-functioning anxiety, usually is on a treatment plan in conjunction with medication to control their, anxiety disorder.

An addict could develop a, panic attack, because perhaps they’re they don’t have the substance anymore, or it could be someone who gains, agoraphobia,  as a result of some interaction they’ve had with a place they frequented to attain their substance.

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Transform your Mind Stitcher
Transform your Mind Stitcher

Anxiety disorder is a form of mental illness. Dr Tra outside of substance abuse, what are some other  contributing factors to, Anxiety Disorder?

I understand that mental illness presents itself in many forms:

  • Schizophrenia
  • Anxiety disorder
  • Anorexia
  • Depression
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TuneIn Radio

My research shows that these disorders present themselves as early as 14 years old and can be treated successfully by mental health professionals if treatment is started early; but because people feel that mental illness equals crazy, they don’t talk about it or seek help.

Research show that 90% of suicides results from mental illness like, anxiety disorder, and depression. How does talk therapy from a Life Coach, social worker or Psychologist such as yourself help patients?

Talk therapy allows the client to feel listened to and understood.  It allows them to download and get advise.  It can save many from suicide.

 

How would you help someone suffering from, anxiety disorder?

Mental illness is something that keeps a lot of people up at night but nobody wants to talk about during the day

It is the visitor who enters without knocking

1 in 20 become disabled by mental illness i.e. Can’t function in society

So let’s start talking.

ANXIETY, has become the defining mental health issue of our decade — women are affected at twice the rate of men, and now children and young adults are also more stressed and anxious than ever before. Join us to learn nutritional and gut solutions for your anxiety!

 

Additional Resources

Drug and Alcohol Treatment for Women with Trauma

https://blog.myhelps.us/understanding-and-managing-compulsive-behaviors/

https://blog.myhelps.us/call-me-an-addict-child-abuse-statistics-p3/

https://adaa.org/understanding-anxiety/suicide

https://www.medicalnewstoday.com/kc/suicidal-thoughts-ideation-193026

5 Keys to Successful Self Leadership

Success in life depends on your ability for, self leadership. You may say I am not a, leader, I am not a manager or a CEO true; but, self leadership, is more important than how many people you lead in your home or place of work.

Self leadership, is the answer to how do we develop ourselves to survive and thrive in a Volatile, Uncertain, Complex, and Ambiguous world.

Self leadership,  is the Critical Success Factor for individual and organizational success.

Here are 5 Essential Disciplines for Self Leadership 

Discipline #1 Accountability
You must learn to take full responsibility for everything on your watch. This means that the fish stinks from the head down! A great way to do this is with, self leadership, because those who follow you are watching your, leadership.

Discipline # 2 Focus
As a, Leader, you will wear many hats. Success comes from knowing where to focus your attention. Everything is important.
Acquiring the skill of discrimination allows the, leader, to discern what is most important and least important.

Discipline # 3 Organizational self leadership 

Organizational, self leadership,  is the skill through which chaos is turned into order.

Discipline # 4 Innovation
As a, leader, you will begin to consciously focus your attention and discriminate where the maximum leverage is.
You will recognize the need for continual improvement and for innovation in your processes.

Discipline # 5 Communication Skills 

Communication skills, are evident in how well you communicate your passion, vision, and mission to your employees, customers and self.

Here are 3 types of Communication Skills

The three primary means of communication are verbal, nonverbal, and visual.
  • Verbal Communication. Verbal communication depends on words to deliver meaning.
  • Nonverbal Communication. Nonverbal communication occurs when meaning or messages are sent or received without the use of words like body language.
  • Visual Communication.
Daphne Lynn Valcin is a business coach and speaker.

Daphne’s talks to us about the keys to a successful mission driven life or business.
Since 90% of startup businesses fail, Daphne believes that the quality of life and business, leadership, is at the root of success or failure.
She believes that, leadership, is about using the most effective strategies to conquer obstacles while taking consistent steps to move forward when tackling your vision, whether that vision is within the workplace, as a leader of a business or, self leadership.

Show notes:
. Daphne explains what is true, self leadership.
. What sets successful startup businesses apart from those that fail.
. How a business coach helps clients.
. What does a thriving business look like.
. What are some of the biggest mistakes companies do with their sales and marketing efforts.
. What are some of the characteristics of successful leaders.

Here are 11 strategies for effective, self leadership,  from Young Entrepreneur Council:

Leadership advice from Dale Carnegie

When managing my team, I use a tactic from Dale Carnegie: Think in terms of the other person’s wants. The goal is to align a team member’s natural talents and preferences with the company’s goals. What do they want? What motivates them? What do they like to do? Then manage them to reinforce what they want and how they can achieve those things through their work.

Additional Resources

How to Set up Your Business Structure as an Entrepreneur

Real Estate Investing: Are Rental Properties worth the Admiration?

Investing in Rental Properties

Real Estate Investing, in Rental properties gets a lot of admiration because of, passive income.  Usually there is positive cash flow in, rental properties.

Joke of the day Rental properties 

A young woman, pursuing a graduate degree in art history, was going to Italy to study the country’s greatest works of art.
Since there was no one to look after her grandmother while she was away, she took the old lady with her.
At the Sistine Chapel in the Vatican, she pointed to the painting on the ceiling. ‘Grandma, it took Michelangelo a full four years to get that ceiling painted.’
‘Oh my, ‘the grandmother says.
‘He and I must have the same landlord!’

A few weeks ago I interviewed my co host Trevor Evans on the topic “The path to Financial Freedom” We received such an overwhelming response to that topic that I decided to have a spin off on, Real Estate Investing. This is episode #2 in the series: Real estate investing, “Funding, Fixing and Flipping. Is Owning, rental properties, worth the headache?

As a realtor for over 17 years, investing in, rental properties, has been my space up to this point. I own several rental properties and I also manage several rental properties.

My co-host for this podcast is Trevor Evans: Speaker/Trainer for Legacy Education Alliance and Rich Dad Education. Trevor is also an Entrepreneur, Real Estate Investor. Banker and Founder of Personal Awakening Brand “Being Normal Sucks.”

I met Trevor earlier in the year when I attended a Get Motivated Seminar and signed up for a 3 day, real estate investing, seminar. I met my co host Trevor Evans at this program and let’s say his vast knowledge on the subject of, real estate investing,  and, real estate, opened my mind to new opportunities.

I didn’t know what I didn’t know!

His knowledge base was extensive. I immediately enrolled in the Legacy Education Alliance, investing in real estate, training program.

Real Estate tip of the week

What is your best choice as a, real estate investment? From the book Your money and how to keep it by Brian Costello

Real Estate, will be a natural choice for many as an, real estate investment, vehicle. Generally, real estate, can be counted on to rise in value over a period of time. If you want short term investments, you can use short term investment vehicles like treasury bills. Other options are gold, commodities and the options market. Small investors are now also switching to Mutual funds because they offer a great deal of flexibility, and they can be cashed in at any time.
So, the best investment choice depends on your country laws as it relates to Capital Gains tax vs interest tax. In the USA and Canada, interest is taxable while you can make a lot of money tax free with capital gains.

Todays episode of Fund, Fix and Flip is sponsored by, Myrna Young Realtor 

Are you looking to invest in the south Florida market? The time is ripe for investors. Call Myrna Young  at Century 21 Selling Paradise 239-542-5777 for all your Wholesale or Rehab purchases, Buy and Hold, rental properties, or Property Management services. We are licensed in real estate and property management services and can also buy or lease your home. Don’t delay, Call today 239-542-5777

“Is Owning Rental properties worth the headache?” Show notes:

What are investors doing that is causing the headache?

  1. Not properly screening the tenant.
    Most investors are stressed to put a tenant into, rental  properties, because it costs to have a vacant property.
    That is the underlying reason that they short the screening process or decide to take a risk with a tenant. But it costs more to have the tenant removed and evicted, so the pain of a bad tenant lingers for a long time.
  2. Not understanding the renters mindset
    A renter does not have an owners mindset to take care of a property.
    The environment the rental is living in determines the mindset of the tenant. If you have a tenant in a single family home that is costing over $1500 per month.  That tenant has an owner’s mindset and would usually take care of the, rental property, as his own because he or she is probably an executive and is not renting because they can’t afford to buy.
  3. Know your tenant
    That allows you to skip inappropriate steps.
  4. Understanding the positive cash flow cycle
  5. Buy only properties that need remodeling instead of renovations
  6. Setting up warranty or replacement work directly with local scratch and dent shops
  7. Paying a flat fee to a Property Management company

Additional resources

Some resources for Real Estate Investors:
BiggerPockets: The Real Estate Investing Social Network. There are many free articles and forum threads all for free on how to get started in real estate investing.

https://www.mashvisor.com Use analytics to find lucrative traditional or Airbnb properties in a matter of minutes.

https://myhelpsrealestateinvestments.com/ – list of off market properties at discounted prices in Fort Myers, Fl and West Palm beach, Florida

How Women Entrepreneurs can Succeed Using a Growth Mindset

Kris Jenner growth mindset

Women entrepreneurs, who feels called to have more wealth and need a, growth mindset,  so that she can have more impact and influence and create generational wealth for her family. 

My guest today is Lola Tomorrow. faith-driven Chicago-based entrepreneur, philanthropist, and highly sought-after business mentor for high-performing women of faith who are striving for financial freedom.

Listen to the Full interview Here:

Introduction Business Mentoring

Highlights from her background include  ● National Advance Associate for former First Lady Michelle Obama. ● Successfully managed and curated more than 300 profitable events. ● Organizer and Creator of TEDxWillowCreek, ● Single-handedly raised more than $500,000 for numerous not-for-profit initiatives and star-studded community events. ● Founder and Executive Director of iGlow (Inspiring Girls to Lead Our World) Mentoring which serves 3,000+ girls in the Chicago metro area.

As we face this global economic shift, Lola feels called to equip women to retool their business strategies, reinvent themselves, and inspire them to lead the way in our ever-changing economy. TMRWLive! A Virtual Experience was born out of her desire to empower women to trailblaze their own path to success.

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Myrna – Can you give us a short intro into your journey into becoming a, business mentor. 

Lola – I became an, woman entrepreneur, by accident.  I never desired to work for myself, I was not really exposed to the world of the, entrepreneur. I just had a passion to do more than what I was doing in my nine to five job.  Little did I know that passion to do more would create additional streams of income that would surpass my 9 to 5 income. 

I started taking the role of a, business mentor, and having the ability to influence others seriously.   I’m generally the type of leader who is bold enough to have the conversations most people might be ashamed of.  I’m bold enough to tell you that I was bankrupt.  I’m bold enough to tell you that I was sleeping in the back seat of my car for months.  I am bold enough to give you the level of transparency, not just so you know my business; but so that you can take the wisdom from my mistakes and stand on my shoulder. What I’ve been able to accomplish by 35, you can accomplish double by 40. That’s the power of a, business mentor.  The real power of, mentorship,  has the ability to cut your success time in half.  What took me five years to do, will take you two and a half years to do. 

Creating a business strategy for woman entrepreneurs

Myrna – One of the reasons that people come into the coaching conversation is because they’re hoping that someone will speed up their journey. 

Tell us how you transitioned from not wanting to be an, entrepreneur, and starting the TMRWlive experience. 

Lola – What I am really on a mission to do is I want to begin to teach and show, women entrepreneurs,  that you can have a level of sacrifice, you can have determination; but you can do it while still prioritizing yourself. 

Still prioritizing your well-being for some, entrepreneurs, you need to be working your business while still working your full-time job.  It’s not time for you to jump out completely and just work your business full-time. 

So I think there’s a, business strategy,  as we begin to evolve and grow that we can really embrace, entrepreneurship; but we can embrace it with practical thinking and practical thinking.  

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Book The seed of life

 

Mentoring women entrepreneurs to have a growth mindset

One of the first things we work on with the, women entrepreneurs, who come into my, mentorship, program is having a, growth mindset.  A, growth Mindset, says that I will do what is necessary to grow my business. And if that means delegating tasks, then I am willing to do that.  I tell them, your business is not your baby. If I pull a group of moms in a room and I to ask a group of moms if your baby was in the middle of the street and a car coming 60 miles an hour, what are you going to do?  The organic response is I’m going to push my baby out and I’m going to be willing to die for my baby. 

That is the natural response. We have had this thought about our business, we’re willing to give up our marriage for a business. We’re willing to neglect ourselves, neglect our health, neglect our finances etc. We got to put a business in the place that it belongs. Your business is not your baby,  your business is your business you need a, growth mindset, to know the difference. 

Myrna –  I wrote a book that’s called “Minding My Own Business” because I’ve always been of the, mindset, that you can’t become wealthy working

for someone else. 

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What is a Growth Mindset

Let’s understand the, growth mindset. How you teach somebody that feels that their business is their baby to change their, mindset? 

Lola – I’m not a, mindset coach, so the first thing I do is to recognize my level of genius.  I  partner with a, growth mindset, coach. Her name is Sean Strickland and she works with my clients on their, growth mindset. He works with your, mindset, around money, your capacity for growth etc. 

You have to be committed to the journey. Your journey might look different from another person’s journey; but if you stay committed to your journey you will achieve success. 

One of my, growth mindset, tools is prayer. I’m a woman of faith,  it’s ingrained in everything I do and everything that I think.  Partnering with God has been the biggest superpower in my entire career. 

 

How to Pray as a Woman Entrepreneur

Myrna – You mentioned that you are a faith-based leader.  How should we pray as a, woman entrepreneur? You said that you teach women to shift the way they pray.  How should, women entrepreneurs, shift they way they pray for their businesses? 

Lola – A mentor of mine, her name is Dr Tiffany Jordan she is a, prayer strategist. Before meeting her I had never been exposed to this concept of a, prayer strategy. A, prayer strategy, is a way that you pray for different things you want in life. There is a way, woman entrepreneurs, should be praying as it pertains to their business. I had never been exposed to the concept of a, prayer strategy, before.  

I said the same prayers like, Lord bless me and bless my business and I thought that was good enough; but there is a way that you can activate the word of God as it pertains to your business. I had never been exposed a, prayer strategy, before I met Dr Tiffany Jordan. Check out her “book of prayers”. 

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Resources for Women Entrepreneurs

  Myrna – What are some resources, women entrepreneurs, can use to scale their business and have a, growth mindset? 

  • The first one is partnering with God. 
  • The second thing is learning not to get validation from Instagram and other social media sites. I tell people don’t get lost in the social media celebrity world.  
  • Third –  Find the, language for your purpose.  

 

Language for your purpose, means speaking life into your, purpose and destiny. 

I started going through levels of, inner healing.  I didn’t even know I needed, inner healing.  These where things from your childhood like self-sabotage and rejection.  All these things that started coming up as I started to get to the next level in my business. 

I had, limiting beliefs,  about money and she helped me break through that.  I learned a, prayer strategy, to remove my, limiting beliefs, about money and other childhood trauma. 

The prophetic  word for women entrepreneurs

The final resource for, women entrepreneurs is the, prophetic word. Prophet Katara Ho literally changed my life and changed my entire business, because she has exposed me to the world of the, prophetic.  The, prophetic, energy can really propel you to your next level in business. 

Myrna – language for your purpose,  I love that phrase. It’s a way of saying that you should speak it into the atmosphere!  You’ve gotta be be careful

that you’re not saying that, it’s not possible or you can’t do it or it’s too hard etc. 

The, inner healing, part is also big because most, women entrepreneurs,  have some kind of hurt in the past that prevents us from reaching the top of our lids. 

Whether it’s childhood trauma, whether it’s betrayal by men,  whether it’s where we were born on what side of the tracks. 

Specifically as, black women,  we’ve got some things that we’ve got to overcome So, the inner healing,  is so important. 

Business Strategy with Kris Jenner

Tell us about your collaboration with, Kris Jenner, and your two-day event TMRWlive virtual event.  

Lola – I put together this conference for, women entrepreneurs, of faith.  It was life-changing and it was amazing.  The first TMRWlive was a success and 

two weeks after that first conference, I was already thinking and planning for the next one. 

One day I woke up and, Kris Jenner, came to me.  I am not a Kardashian fan.  I don’t  dislike them, I just don’t watch TV.  So it was not natural for me to to think of, Kris Jenner.  I could not shake the thought for weeks,  so talked to one of my spiritual mentors and and she gave me a, prophetic, word. She told me, you’re going to work with her; but not now it’s going to be later. 

It was clear that God wanted this woman to be the main speaker of the next TMRWlive experience. I needed to teach women of faith they could learn, business strategy, from, Kris Jenner.  I knew that, Kris Jenner, had the goods to teach and to get, women entrepreneurs, to the next level as it pertains to,  business strategy. 

Like her or not you can’t deny what she’s done for the Kardashians family.  Most of us can’t create generational wealth to pay for a funeral when

somebody transitions without doing a GoFundMe. 

 

Faith based leadership for women entrepreneurs

Pastor Sarah Jakes Roberts is also one of the speakers. 

This conference is not for every woman, this is for the woman that literally feels called to have more wealth and need a, growth mindset,  so that she

can have more impact and influence.  This is not for the, woman entrepreneur, who just wants more money for nice cars and purses. 

This is the time when God is raising up kingdom-minded millionaires and billionaires, so that we can have more impact here on earth. 

This conference is not just something inspires you,  it’s meant to give, women entrepreneurs,  the, business strategy, to do the work. We’re going to pray and worship and love God; but after all of that you’re going to wipe the tears away  and you’re going to get in this workshop. You’re going to create a, business plan,  you get  to create the, social media strategy and you’ve got to get your, business formations, in order. 

 

Conclusion the TMRWlive virtual event

Our event is March 24th and 25th and it is the online virtual conference. More information can be found tmrwlive.com. Kris Jenner,  and, Pastor Sarah Jakes Roberts, are headlining the event; but we then have over 20 other amazing speakers that will be teaching on different topics of business and faith. 

Today we talked about, transforming your life,  as a, woman entrepreneur. 

If you were inspired by this podcast, please subscribe, rate and review. 

Thank you 

Additional Resources

 

Can you Guess your StartUP IQ?

Transform your Business Life: Dress for Success

How to Awaken to Your Soul Purpose

Your, soul purpose, is to awaken to consciousness and have a human experience through your body. Your, soul, or spirit is eternal.

Welcome to the mindset transformation radio show and podcast. Today’s show is very special to me! I am going to share with you an interview with Neale Donald Walsh, author of, “The Conversations with God,” series on, “How to Awaken Your Soul’s Purpose,”
This is special to me because his book revealed deep truths to me. My eyes were opened in wonderment!
Here are some of the revelations from the book “The Conversations with God’

Truths about Prayer and Soul Purpose 

When you pray in order for your prayer to be received by God it must be in a frequency that he can hear. Just as you cannot hear this radio program if my words were not modulated to be transported over the communication lines and then demodulated back so that you can hear them. It is the same way that prayer works. Except the modulator is faith. Jesus never healed anyone who did not have faith. He said “Your faith has made you whole” So if you are asking God to grand you the desires of your heart and you don’t believe that he will, your prayers will never be answered unless it is connected to your, soul purpose.

The other part of the prayer mechanics is this:
You will not have that which you ask, nor anything you want because your request is a statement of lack.
Saying you want a thing only works to produce that precise experience – wanting- in your reality.
Abraham of the Law of Attraction books teaches the same thing.
You have to see yourself in position of the thing you want and not what you don’t want, because if you think of what you don’t want, that is exactly what you will attract and that will show up. Wondering why you keep attracting the same no good man into your experience? That is because you are so detailed in what you don’t want in a man and the Universe complies!

So when you pray you must engage faith and thank God for giving you the desires of your heart and your, soul purpose. You need to tell him all the things you do want in a man. Be just as detailed and then believe him for it. Walk in it. Believe that you already have such a man!

Truths about Relationships and Purpose 

It is only through your relationship with people, places and events that you can exist in the universe. You are only who you are, relative to what another person is not. That is why opposites attract! Your, soul, is always looking for its counterpart to complete itself!

When human relationships fail (and they never really fail, they just did not produce the result you wanted), is because they were entered into for reasons not beneficial to their survival and, soul purpose.
The, purpose, of a relationship is to decide what part of yourself you would like to see show up not what part of another you can capture and hold.  This revelation made me look at the, purpose, of my marriage from Gods eyes.
The good news is that this marriage survived when the others failed because it had a purpose. One of them was to reveal myself to me.

Truths about Abundance and Soul Purpose 

What is an abundant mindset?
Let’s say that you are walking down the road one day and you see a homeless person begging on the street corner. You go into your wallet and notice you have $7, a $5dollar bill and 2 singles. You start to give the homeless person the $5 bill but decide instead to get him the 2 singles. Why did you change your mind about giving the $5 bill? Was it because you felt that it was too much money to part with? Did you feel that you needed it more than the homeless person?

None of these answers suggest an abundant mindset. You are operating from a spirit of lack.
The most rapid way to change a root thought or sponsoring idea is to reverse the thought-word-deed process.
Do the deed that you want to have the new thought about, then say the words that you want to have the new thought about. Do this often and you’ll train the mind to think a new way.
You are what you think you are. When the thought is a negative one, you have to find a way to break out of the cycle. So much of your present experience is based on your previous thought.

Abundance Mindset and Purpose

Let’s say You need $5000 more to close on your new home. You receive a message from God to give $2000 to a sister in the church who just lost her house in a fire. You obey because you have faith that your God is able. Your common sense tells you that you are stupid and that you will never get the money back; but you act on Gods promise. You use the words that God will provide the increase.
He does, a few days later; a check for $10,000 shows up in the mail.
I listened to a message from Joyce Meyers a few weeks back, she shared a similar story. She said that she was broke and laying in bed age her Breast cancer surgery feeling very fearful about her financial situation. Both she and her husband was in full time ministry and depended on her ability to preach for their income. She wouldn’t be able to work for some time.
Then the doorbell rang and someone brought her a check for $10,000. Someone she did not know, but who God sent. From that moment, onward she did not operate out of fear or lack, she knew that God was able. When you are on a journey that matches your, soul purpose, miracles happen.

Soul expressions

When was the last time you cried with joy, wrote poetry, made music, danced in the rain, baked a pie, painted anything, fixed something that was broken, kissed a baby, held a cat to your face, kissed your dog, swam naked, walked at sunrise, played a harmonica, talked till dawn, made love for hours on a beach or in the woods, communed with nature, searched for God, sat alone in silence, or traveled to the deepest part of your being?
When was the last time you said hello to your, soul?
Wow! After reading this I made note to say hello to my, soul, more often. I need to go skinny dipping at the beach, I need to dance in the rain and make love for hours in the woods!

So how do you awaken to your soul purpose?

Your, soul, doesn’t care what you do for a living, the, soul, only cares what you are being, while you are doing what you are doing.

The function of the, soul, is to indicate its desire, not impose it.
The function of the mind is to choose from its alternatives.
The function of the body is to act out that choice.
Your, soul, has brought you to the words you are reading or listening to right now.

How I found my, soul purpose.

One day I was reading a local newspaper. Who reads newspapers these days? I never did. But this day now only did a newspaper appear in my space; but I was guided to pick it up and flip through the pages. In one of the pages was a photograph of someone I thought I recognized so I stopped to look at it. It had her name and the title beside her name, Life coach! I had never seen that word before or heard it anywhere but I knew immediately that was what I was supposed to do.
My, soul, has been directing me all my life. It always brings me to where I need to be and the people I need to be with.

True masters are those who have chosen to make a life, rather than a living.

Life’s irony is that as soon as worldly goods and worldly success are of no concern to you, the way is open for them to flow to you.
I do this for free! Open the windows of heaven Lord!

There comes a time in the evolution of every, soul, when the chief concern is no longer the survival of the physical body, but the growth of the, spirit; no longer the attainment of worldly success but the realization of self.

The goal and, purpose, of your, soul, is to fully realize itself while in your body. To become the embodiment of all that it really is.

Listen to the author Neale Donald Walsh go into detail

You could also listen on iTunes. Please remember to subscribe.

Transform your mind iTunes link

If you like this content, please leave a review or a comment.
You can also follow me on social media for more Life coaching tips and inspirations
Follow Coach Myrna
Facebook @ Myhelps Coaching and Consulting Facebook
Instagram @ Myhelps Instagram
Twitter @ Myhelps Twitter
web: www.myrnayounghelps.com

If you are interested in being a guest on the Transform Your Mind radio TV and podcast, please contact me on the web @ www.myhelps.us or complete the Guest questionnaire and email back to me.

Additional Resources

How to Accelerate Your Soul Journey: Clear these Money Blocks

How to Program Yourself for Positive Change

Positive change, is identifying the things that are most important in your life, and then start eliminating everything else. This is all about simplifying your life, so that you can focus on the things that matter most to you and prevents you from getting distracted.

 

Here are some tips on Positive Change from the book “Switch”

How to, change, things when, change, is hardby Chip Heath and Dan Heath

Here are the facts:

Change, is a process.

1: Positive Change, is usually a situation problem, and not a personal problem.
2: For anything to, change, someone must behave differently.
3: To, change, someone’s behavior, you must, change, someone’s situation.
4: For, positive change, to stick you must influence the person’s heart and mind.

A Story on Positive Change

Arthur was an airborne paratrooper. Jumping out of airplanes killed his knees, his back, his legs. When he got out of the army he walked with a cane and couldn’t do anything so he gained a lot of weight. He could not support his weight, so he couldn’t do traditional exercise. His health rapidly declined. The doctor at the VA clinic told him to accept his faith, that he would never walk normal again.

One day while surfing the internet, he came across Diamond Dallas Page doing yoga. He said to himself, I could do this. So He bought the DVD! He figured he could use his arm to support his weight and get a cardio workout. Arthur was 297 lbs when he started doing yoga.
When he started his yoga exercises, he kept falling down and falling down, but he kept getting back up again and again!
Every day he got better and better in 10 months he had lost over 100 lbs and could not only walk without a cane but he could run!!

Change, is usually situational. Arthur had a situational problem.

Arthur taught himself to do yoga because he decided to take control of his life. He got his heart and mind in the game and changed the situation!

Change is a process.

To lead a process requires persistence. Arthur kept getting back up and trying again to do his exercises.

When a, positive change, starts, it builds on itself.
The better Arthur got at yoga, the more he was motivated to keep going.
Positive change,  can snowball.
Change, rarely works unless it is motivated by feeling. Arthur wanted to feel better about himself so he made the hard choices.

That’s my tip of the week from coach Myrna.

How to change when change is hard.

There can be nothing harder than trying to loose 100 lbs when you can’t use your legs; but Arthur found a way and so can you.

Our guest today is coach Dan Willms and he is a, positive change, guru. This is his space.

Dan Willms is a Life & Business Coach, an MBA Professor, a facilitator for The Leadership Challenge, a writer and an International Speaker – he is also the creator of the Positive Change Workshop and facilitates his workshops in Portuguese, English & Spanish. He has facilitated more than 118 Positive Change Workshops. He loves helping people and organizations to achieve their fullest potential. He is the co-author of the book Strategic Leadership (Liderança Estratégica) and the author of the upcoming book “Positive Change – One life @ a time”.

Dan is also my partner, we do a video blog on YouTube every week called “You asked for it” where we answer questions sent in from our social media network. Like us on Facebook to become part of our community. Myrna Young Lifecoach and Dan Willms.

Using I am Affirmations for Positive change

I am affirmations, formulate, affirm, and perpetuate the stories you tell yourself. Stories about who you are, who you can be, and what you can do. I Am affirmations, are a powerful way to, program yourself, for, positive change.

If you want to make a, change, start where you are. Start with who you are. Support yourself right here, before you have all the answers. Do that and you’ll feel more supported in the process. And that can, change, well, everything.

  1. I am a living, breathing example of the kind of world I want to live in.
  2. I am a powerful force for good in the world.
  3. I am on the right path. I am moving in the right direction.
  4. I am worthy of all things wonderful.
  5. I am being guided to what’s best for me and everyone else.
  6. I am powerful enough to live in accordance with my own values, desire, and truths.
  7. I am in the exact place I need to be to get to where I want to be.
  8. I am intentionally promoting a life filled with joy.
  9. I am a firm believer in my ideas.

Show notes Positive Change

Question 1. Tell us about your journey to becoming a Life coach and an ambassador for, positive change.
Question 2: What is The, Positive Change?
Question 3: Tell me about your happiness labs, how does it work?
Question 4: : What were your findings on these labs from your sample size of 400 people?
Question 5: So, based on your labs, what would you say is the secret to happiness?
Question 6: Why do you think is there so much unhappiness in the world?

Additional Resources

How to Transform your Career with Purpose

Surviving R. Kelly: The Mindset Of A Sexual Predator

sexual predators r Kelly and Jeffrey Epstein

How can women use their intuitive gifts to understand the mindset of the, sexual predator, like, R Kelly? We check the boxes to understand why, sexual predators, seek out and choose certain women.

In this episode of the, Transform your Mind, personal development podcast, I interview Intuitive and spiritual coach Nicole Leffer

 

Surviving r Kelly Sexual Predator

The Lifetime series, Surviving r Kelly, and the follow up Dateline episode, show a rich and famous, R Kelly, feeding his sex machine with women of all ages. His preference seemed to be teenage girls as young as 12 years old; but women in their 30’s had the same experience.  One said that she did unspeakable things in a Black room, was starved, had to ask before she went to the bathroom, was physically abused, and had to call, r Kelly,  Daddy.

So in this interview, Nicole and  I  explore the mindset of  a, sexual predator,  and how women of all ages can use their intuition to escape the lair of a, sexual  predator.

 Have you ever gotten a reading on the, mindset sexual predator,?

Nicole since you are an intuitive and there’s been a lot of readings,  have you ever gotten a reading on a, sexual predator?  What is going on in the mindset of a, sexual predator,?

 I’ve never done a reading where I sat like I sat down and read a, sexual predator.  I don’t think that somebody in that space would allow that. I have had a couple of times the in readings for other people who was a victim of a, predator.   What I  picked up was a lot of assurance that it was not their fault. Something about them triggered the mindset of the, sexual predator.  Something from their childhood or from their past that they were tormented and deeply tortured about, attracted the, sexual predator, so they became the target. 

This is also the Law of Attraction concept.  The energy that you are putting out attracts, sexual predators. They can read you. If you have a lot of insecurities within yourself, a, predator, can pick up on your insecurities and that they have the opportunity to come in and fill that void.  

You become vulnerable if you view yourself as not enough and the, sexual predator, can sniff that out. 

The other factor that has come through in my, intuitive readings,  is that the, sexual predator,  is also trying to fill some need in themselves. They have learned that preying on the innocent, dulls the pain inside themselves and gives them the sense of power and control over their victims. Whatever it is they’re trying to get through or over, they’re using this behavior as their outlet for that.  It is not a healthy behavior by any means,  but it’s  similar to how people use drugs or they’ll use alcohol or they’ll use sex or they’ll use a million different things.  It’s like somehow somewhere along the way,  this person has learned that this is a solution to their pain, their torment, their torture and the wires get crossed in their brains and this is what happens.

How do we use our Intuition to understand, the mindset sexual predator,? 

We do have an, intuition, in ourselves to be able to prevent this from happening to us. Not 100 percent of the time, but as humans we are able to pick up the warning signs and cues, if we are paying attention.  

One of the victims in the, Surviving Robert R Kelly, interview said just that.  She said that, sexual predators, look for the, weak minded woman,.  They usually go for the young, like teenagers because they are, weak minded women,  but if they find you are weak minded as an adult, then you become a victim as well.  She was one of the women in her 30’s who was a victim.  So if you are a, weak minded woman, then you are not using your, intuition, instead, you are looking for this person to fill the void in your life, and in, the mindset of a, sexual predator, they are more than happy to accommodate.

Listen to the rest on this interview on audio to understand how your feeling of not being enough activates the, sexual predator, to target you.

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https://tunein.com/podcasts/Motivational/Transform-your-Mind-with-Coach-Myrna-p1102799/

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Protecting your Child from, Sexual Abuse, in your Own Home

How Women Get a Seat at the Table

Women are you invisible in the boardroom and have no say? Do men listen when you speak? If the answer is no, then find out how to get, a seat at the table.

In this episode I interview Kimberley Bussey Lewis, Author of , A Seat At The Table, Or Part Of The Meal: Creating A Culture Of Diversity

How did you come to become passionate about, diversity and inclusion, for, women of color?

How to Get a Seat at The Table

I first really started thinking about, a seat at the table,  when I was a very young reporter in Charleston, South Carolina.  I was the only female reporter at the time within this 600 person company.  And what I was struck by is that there were so many decisions that were being made that we would complain about; but none of us had, a seat at the table, to help make those decisions.

I realized that if I didn’t have a place in the room that I was both invisible and silent; so it didn’t matter how much I complained or how much I didn’t like what was going on or simply just didn’t understand it because I was not part of the discussion; I needed, a seat at the table.

So that’s where my passion for, diversity and inclusion, was born.

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Download on Spotify

CNN wrote a column on getting, a seat at the table, for women. They were discussing congresswoman Harris, basically what they’re saying was that women are invisible and they have no say.  When they speak no one listens.  So I understand what you are saying.

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Transform your Mind Stitcher
Transform your Mind Stitcher

What happens when there is no seat at the table

I stayed in that company as a reporter without, a seat at the table, about 12 years.  It took me that long to get that awakening.  Sometimes we think that we are fortunate to have a job so we don’t want to stir the pot.  I just increasingly became more and more of a little rebel challenging the status quo. Eventually I left  and ventured out to write my first book.   I was scared to death.  Because here I am I’m going to write a book, I’m going to leave my job.  I took a leave of absence to write the book;  but it was really a step of faith and in writing the book and doing the research.

I became energized when I interviewed older relatives, my mother and great-aunt who were already in their 80s and 90s at the time. I  became energized by their tenacity as, Black women. I knew that we had a lot of strong men in my family, but my eyes are really flew open at the strength of the, black women, and how they held businesses up,  they held a family up and the men of the family up, and brought us all together.

I stumbled into the nonprofit arena by my volunteer work. I was volunteering and working on writing the  book and one thing led to another.  I got to a small job at an organization that was run by a, black woman, who became my mentor.  She took me under her wing and even though I was  just volunteering she taught me so much about strength and tenacity and making your voice count.

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Transform Your Mind iHeart Radio
iHeart Radio

Diversity and Inclusion for Women of Color

Her company was called Family Assistance Management Services

And she was the first black female insurance broker in SC. She had been a full time teacher before she built quite a nest egg with her husband. They owned several pieces of property in Charleston SC. She then became a broker and started several businesses, an insurance company, a computer training clinic all kinds of other businesses, because she had a passion for helping people.

You got your feet wet on the nonprofit arena and but it sounds like you have, a seat at the table, at Goodwill Industries. Why you write the book, “A Seat at the Table or a part of the meal?”

I was born in September 1964 a month after the discrimination Act, and my parents had not long moved to Charleston, SC. All of my siblings, I  have one brother and two sisters, they had all been born at home in the country by a midwife so since it was now illegal for place public places to discriminate my father thought, well I will take my wife to this nice Hospital for my fourth child to be born.  So my mother was in labor he rushes her down to this hospital the Medical University of South Carolina and by this time she’d begun to hemorrhage as I was a breech baby.

It was pouring down rain and he got my mom into the emergency area into the lobby and he started screaming for the doctors to come and help they turned looked at them and turned their backs right away.  All the white doctors and nurses ignored them, so he ran up to them and screamed my wife is bleeding you got to help her and someone told him to just sit down we’ll get to you.

So he scooped her up, put her in a wheelchair and ran with her down the street to the black Hospital. McLennan banks Hospital in the pouring rain with my mom gripping for life on that wheelchair.  He pushed her up into the emergency area and as soon as they saw that she was drenched in blood they rushed her into the emergency room and delivered me.  The doctor who delivered me was a, woman of color, from  South Africa and he named me Kimberly after the Kimberly diamond mines.

Black Women are born to be at the table

It sounds like you were born in to do this work!

I was tried of being the only, Black woman, in the room. I felt we as, Black women, have to do something to get , a seat at the table. If anyone was going to wave that flag of, diversity and inclusion, equity and of, diversity, it should be Goodwill Industries. So it really began then.  We started a task force with a group of CEOs and started to study, diversity and inclusion, and equity programs with fortune 500 companies and fortune 100 companies and other nonprofit organizations. We studied who was doing it well, what were they looking at, what were the metrics and how do you build that diverse pipeline.  We came up an implementation plan.

We were really intentional about attracting, maintaining and keeping a, diversity, workforce.  Whether it is individuals who are Hispanic or individuals who African-American or LGTBQ or disabled.  We recognize that all of that build a table of, diversity.

Podbean Transform your Mind Podcast

Podbean

The first time that I heard the phrase, a seat at the table, was from one of my coaching clients and I’ve heard it several times since. I heard Gabrielle Union say it that she’s just gonna make her own table because you know the black actresses in Hollywood are still working to, get a seat at the table.  They go through the same discrimination with, diversity and inclusion.  It’s not just in Corporate America or in the board rooms.

Women of Color getting a seat at the table

Kimberly you have, a seat at the table,  what advice would you give to women who are hitting the glass ceiling and get, no seat at the table.

African-American women unfortunately have been absent from the room!  We have not even been invited into the room much less have, a seat at the table, for quite some time.  Women in general have been hitting the glass ceiling for quite a long time.  I’ve heard that men are hired based on what their hiring manager or that supervisor thinks that they can do while women are hired or promoted based on performance.  it is that way because the majority of the, seats at the table, are already held by men.  Predominantly white males and they look for men who look like act like they came from where they come from.

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Black women in order to get, a seat at the table,  have to do 3 things:

  1. They have to network. It’s all about relationships. Else there is, no seat at the table. Everything that you do is about relationships and it’s about networking.  If you didn’t grow up playing golf, learn.  Go around places and do things that make you feel uncomfortable. But you must be part of the conversation. Go to the theater,  go to the Opera, you could serve as an usher and get free tickets.
  2. Get a mentor – All women should have a mentor.
  3. Get a Sponsor – a sponsor and a mentor are two different people. A mentor is someone that you can talk to about your fears and your aspirations. A mentor can give you sound advice and can talk you through some of the issues that you’re having and help you create a plan a plan of attack.

A sponsor on the other hand is going to be that person who’s going to make sure that you’re invited to that meeting.  They’re going to take you under their wing.  They’re going to make sure that there’s a place for you in the conversation and that there is, diversity and inclusion, that you are a part of the discussion. Sponsors are usually white males.

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Book: Seat at the table

Have you ever wished that you had the information to elevate the conversation at work on how to build a culture of diversity, equity and inclusion?  Well, now you do; with my newly published book A Seat At The Table or Part of the Meal, by Kimberly Bussey Lewis.  This book will give you examples of intentional efforts that will level the playing field and yield dividends for your career and your company. The book can be found on Amazon – A Seat at the Table Or Part of the Meal, by Kimberly Bussey Lewis or on www.motivationalmuse.com, so get your copy today and your seat at the table.

 

Additional Resources, A Seat at the Table

https://blog.myhelps.us/how-transform-your-career-with-purpose/

How to Ask for a Raise or Anything you Want in Life.

What are the, Secrets to Success,? Here are my 10 Secrets

https://www.demos.org/research/taking-our-seat-table-black-women-overcoming-social-exclusion-politics#Black-Women%E2%80%99s-Leadership:-Making-a-Way-out-of-No-Way

https://www.talentintelligence.com/blog/bid/377611/inclusion-and-the-benefits-of-diversity-in-the-workplace