Confidence, impacted the AFC Championship, Quarterback Russell Wilson had the, confidence, not to fold and give up and it resulted in success.
Let’s say you are down by 16 points with 3 mins to go in the 4 quarter. You have played the worst game of your life. You have thrown 4 interceptions. Not only that, but the world is looking on and judging you. What do you do? Do you fold up like a flower without sunshine or do you have the, confidence, to play one drive at time? Do you dig deep and remember the last time you were down 16 to nothing and you came away with the victory? Quarterback Russell Wilson did just that on Sunday to win the AFC Championship game against the Green Bay Packers.
With 3 mins to go in the 4 quarter, Wilson was having his worst game to date; he had thrown 4 interceptions. The commentators were saying they had never seen Wilson play this bad. I started to route for them. I was routing for the underdogs, the Packers, because the Seahawks were the Super Bowl champions; but I hate to see a team embarrassed in front of millions. I have heard of quarterbacks who were tagged as not being able to win the big games. But this is where, confidence, separates the true champions. Confidence, and the spirit of never giving up. Even though Wilson had already thrown 4 interceptions to Kearse, he had, confidence, in him to give him another chance and he caught that winning touchdown and held on to that ball like his life depended on it. If you allow the facts like you just threw 4 interceptions, and you let negative thoughts snap your positive energy; you will loose. But like Wilson tearfully declared after pulling off a stunning overtime victory, he had the, confidence, in himself and in his team that they could win.
I saw this same scenario play out on a, sales, team that I was a part of. We were a team of about 40 outbound reps in a call center. The top, sales, persons on the team were selling about 40 units per day. Then a new girl was hired. She started banging out 40 units by noon!. Sales Management, thought she was cheating and started to check her sales to make sure she was not sandbagging leads. She calmly declared that she was not cheating; but that she had, confidence. She said when she picked up the phone, she had, confidence, that she was going to close the sale, and she usually did. I started paying attention to what she was doing, and I too started selling 40 units by lunchtime! My, confidence, grew.
Confidence, is usually the result of prior successes. As a sales manager, confidence, should be the first skill you coach to. If your, sales, team is not, confident, that they cannot win. You have to exhume past victories to give energy to present day activities. Why did Wilson feel that he could win?; because he won before. He knew that if there was time on the clock, his team had a chance.
Coaches need to build, confidence
“The road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure.”
In, coaching, teams, you have a wide variety of players. You have your slow players, your fast players. You have the ones that are good at defense. You have the ones that are good at offense. You have the ones who would choose to drive and dish and you have the ones that would rather shoot the three. You have the people who set up the plays and you have the people who finish them. You are in charge of getting these types of players to work together and to build their, confidence.
Sure, a coach can put together a pretty set of plays. A, coach, can scream their head off in a game and try and get their players motivated. Coaching, can make you run for punishment, or they can make you run to get more in shape. The most important role of a coach, however, is to make the players on their team better with, confidence. To hopefully help them to reach their fullest potential. Players do make mistakes, but it is from those mistakes that you learn and grow.
Coaches sometimes destroy confidence by being too harsh.
You wanted to win, and there was nothing wrong with that. I saw it in your eyes if I made a mistake, you were not too happy, which is normal for, coaching. Turnovers happen. Players miss shots.
Sometimes someone beats you in a race. Sometimes things happen. Players make mistakes. It is when you have players scared to move because of a lack of, confidence, that teams loose.
A player can be, confident, in the way they play the game. Confident, but not cocky. It is up to the coach to build that, confidence, by highlighting the players strengths and minimizing his weaknesses. That is what makes them improve overall, and become an asset who could become an extremely great player and win Championships.
The fight to get my, confidence, back was a tough one. It was something I wish I never would’ve had to do. Instead of becoming the best player that I could’ve been, I now had to fight to become the player that I used to be. My, coach, took away my freedom of playing a game that I loved. He took away my good memories in a basketball uniform, which is something I can never get back. You can be the greatest athlete in the world, but without, confidence, you won’t go very far.
Business coaching, for start-up companies that are experiencing sluggish growth, helps these companies increase the bottom line, reduce attrition and create happier employees. As a, Business Coach, based in South Florida, my company MyHelps Inc launches new programs to help entrepreneurs achieve these goals.
Coaching, while this word comes from sports where the coach assists individuals as well as teams to increase performance and achieve new goals, is a process in which the coach asks the individual well-formulated questions and helps in finding answers.
The strongest aspect of, coaching, is that the individual is finding answers to his or her own questions. Simultaneously it is perceived as a managerial approach and style of management where the manager himself becomes the coach of employees.
Business Leaders have identified fifteen significant benefits of, Business coaching, as a growth and development tool.
Benefits of Business Coaching
1. Continuous one-on-one attention that facilitates growth
2. Expanded thinking through dialogue and powerful questioning from a coach.
3. Self-awareness – including bringing light to blind spots.
4. Personal accountability for development – A coach can hold you accountable for work you promised to do.
5. Just-in-time learning; e.g. preparing for a speech or meeting
6. Sustained interpersonal skills development.
7. Consistent, long-term development that gets embedded and becomes part of your routine.
8. Identify executive strengths and development needs
9. Leverage existing strengths and improve performance
10. Create a Leadership Strategy with an Action Plan and accountability to help Business owners stay on track
11. Adopt and/or reinforce the required leadership skills and competencies crucial to the company’s growth.
12. Positive and sustainable behavior changes
13. Develop leadership skills and practices; learn coaching skills they can implement.
14. Enhanced career planning and development with an action-oriented plan
15. Create and plan for greater work/life balance.
Starting your Coaching Business
The secret to a profitable, coaching business, is selecting the right clients. Don’t get into the “fixing” business or turning losers into winners; it’s exhausting. You know the people I’m talking about — they say they want something; but don’t take action to get there or aren’t willing to pay for it. Instead, focus on, coaching, ambitious people who are already successful get to the next level. Your life will be easier and they will get great results because success is in their DNA.
To do this, you must be outstanding at what you do. Your services or insights must really work. So ask yourself: Am I the best in the world at what I do? To make a lot of money, you have to deliver a lot of value.
Steps to Starting Your Business Coaching Business
Step One – Establish your Niche
Niching down help you attract the right kind of clients. The more specific your , niche, the bigger your chances are for success. I once heard of a, niche, for, business coaching, for people who used to suck their thumbs!
Step Two – Claim Your Business name.
Your business name is very important. Don’t pick a name that people can’t spell. We are no longer vying for directory listings so we don’t need a name that at the top of the list like AAA, coaching business. Consider using your own name or a play on your name for a business name.
Step Three – Identify your business structure
Sole Proprietorship
Limited Liability LLC
Corporation
Partnership
S Corporation
Step Four – choose your preferred method of, business coaching
Business coaches, love to work with their clients face to face, but if you offer Skype or phone coaching you could expand your market beyond local. You could become an international, business coach. Become comfortable with, coaching, via phone or zoom.
Step Five – Build your dream team for support
Have a coach or mentor for questions and business support
Have a tax accountant to help you plan your tax strategy
Have a lawyer to help you with contract issues
Bio Myrna Young Business Coach
Myrna Morris Young (@myrna_morris) is the president and owner of MyHelps Inc, a Florida based Coaching and Consulting firm that specializes in delivering leadership development programs for start-up companies and dynamic organizations.
Ms Young is a Certified Professional Coach from the University of Miami, Credentialed as an Associate Certified Coach by the International Coaching Federation,
Awarded Entrepreneur of the Year in 1998 and nominated for Business Woman of the Year in 2015. Her areas of expertise are Leadership development, social media marketing and personal growth. Myrna can be reached for your coaching requirements or as a motivational speaker for your next event at 888-569-3182 or on the web at “https://www.myhelps.us”
As a Leader, You have the vision, you have identified where you are on the map. You have even written out your goals on paper, so now what?
Now you have to take action. You have to start to, eat that frog, starting with the largest frogs. Frogs, are the jobs that you wish you didn’t have to do. Tadpoles are the jobs you like to do!
As a start-up Entrepreneur for example, You need to lobby for Capital;
You need to build your team;
You need to launch your product or service.
How do you decide which is the ugliest and biggest, frog, to eat first?
Most entrepreneurs manage by crises.
The, frog, they eat first is the one that is on fire!
Here are 5 ways to strategically, eat that frog, starting with the ugliest one first!
Eat that frog, the largest and ugliest frog first: this is usually marketing.
Your company will rise or fall depending on your marketing strategy.
Eat that frog, get your marketing message out. Marketing is the life blood of your organization.
What is your marketing budget?
What kind of money do you want to make?
Are you hoping to make $50,000 per year or $5,000,000 per year?
These are the questions that need to be answered before you, eat that frog. Begin eating your marketing frog.
You need to set the table before you, eat that frog. How many plates do you need? Are you eating alone or will others be joining you? What are some of the sides that go well with marketing frog eating?
Eat your biggest and ugliest frog first
The ugliest and biggest, frog, is usually picking up the phone and start dialing. In the Pursuit of
Happyness movie which documents a real life event, Chris Gardner’s, frog, was to make 200 calls per day. He, ate that frog, daily until he was full as a millionaire!.
2: Don’t stare at your, frogs, too long. Just, eat that frog, If it is a really ugly and unappetizing frog, just gulp it down with one big bite; don’t cut it up into little pieces.
For example, lets say you decide that today you are going to start your campaign to get funding for your new project. You go through your Rolodex and start calling Venture Capitalists. This frog taste bad; but you eat all of it. You, eat that frog, You don’t stop eating until you have called all the Venture Capitalists on your list.
If you decide for instance to only make 5 calls today and 5 tomorrow, guess what? Tomorrow you going to procrastinate because you hated eating the frogs from yesterday and your mind will gravitate to eating a pleasant tadpole!, Eat that frog, at one sitting and get it out of the way!
3: Celebrate yourself. Pump your fist and pat yourself on the back after you, eat that frog.
You had the courage to do something hard; you did it!!
4: Record your Growth.
Remember when you were a child, your doctor would measure your growth and your weight every time you went to see him? He did this because how much you grew was an indication of how healthy you were.
In a similar way, how much you are growing as a Leader and how much your company grew within a certain period of time is an indication of the health of your company. Growth always depends on how you, eat that frog.
One of the, frogs, you as the Leader of your organization, team or self, MUST eat is the, frog, of Personal Growth. If you don’t, eat that frog, of personal growth, frog, then your company is guaranteed to become stunted and stop growing. Personal growth includes working with a, executive Coach to Helps you:
accomplish your vision for yourself or company,
to establish accountability,
to uncover blind spots,
to sound out new ideas and get feedback.
It involves reading self improvement books and attending seminars in your industry. As the CEO you are the lid! Your company rises or falls under your Leadership so, eat that frog, of personal growth.
5: Eat all your frogs, do not leave anything on your plate.
Let’s say you have 10 frogs on your plate. You, ate that frog, the first two they were the largest and ugliest ones. You may be tempted to bypass or eliminate some of the others; but every one of the frogs you added to your plate had a specific purpose and is tied to a result. Throwing away your peas because you don’t like it, directly impacts the health of your organization. So, eat that frog, eat everything on your plate and your success will be guaranteed!
In Brian Tracy’s book “Eat that Frog” He lists the, rules of frog eating.
Set Goals
The first, rule of frog eating, is to define your largest, frogs, first. The more clear you are about what you want and what you have to do to achieve it, the easier it is for you to overcome procrastination, eat that frog, and get on with the completion of the task.
The no. 1 way to deal with procrastination is to set goals.
Take a blank sheet of paper and write down your top 10 goals you want to achieve this year.
Clarity will give you the ability to know which, frogs, you must eat first to complete your goals.
80/20 Rule
Pareto principle “Small amount of your activities are leading to a huge amount of your results.
Take time to figure out what those things are and do them more often.
For example: If you have 10 things on the list. there is a high probability that 2 things will get you 80% of the success you want.
So it’s crucial to identify what are the 1-2 things you must do now. These things will lead to great majority of your success.
The largest frogs always make the biggest impact so, eat that frog.
Oil Barrels
What we want to do is to have micro goals. Don’t overwhelm yourself, thinking you need to get your goals in just one big step.
This is not going to happen. If you think that, you will procrastinate.
On the other side, if you break down you big goal to tiny little steps and micro goals you can do amazing things.
I-Handle
We waste a lot of time to distract ourselves. Being distracted is the worst enemy of productivity.
Now for example: If you turn off your email notifications, you’ll probably increase your productivity by 10 % – daily.
You don’t want to start something, check an email and then start working again on your task.
That kind of multitasking is horrible for your productivity. If you’re doing that, you have to constantly get your momentum back, figuring out where you left off and it takes you forever to do that task.
It’s very important to do one thing at the time. Get in the habit of finishing things. You start it, you finish it.
If you have a habit of allowing yourself to be distracted, you must discipline yourself to single handle things. You’ll notice your productivity will go way up.
How do you win at the, game of life? Today I am going to teach on How to be a Winner!!
Most of us were glued to the television for the Olympic games to see the athletes try to win Gold. But how do these same athletes win, the game of life.
Each and every one of these athletes came to win Gold!
Did you see the interview with Shakur Stevenson? This interview and the race where the Bahamian girl threw herself across the finish line to take the gold from Alison Felix were my most inspiring moments of the Olympics. In the interview with Shakur the NBC reporter asked him how he felt about winning a silver medal? The interview was going good until this question and then Shakur decided not to fake it anymore. He broke down crying saying
“I hate to loose, I wanted to win. The Silver medal is terrible.”
This is our first lesson on “Winning at the, Game of Life.”
Never Settle for Second Best!
In our Podcast today we are going to look::
* How to Be a Winner
* How to Think like a Winner
* How to Act like a Winner
We are going to look at winners like Russel Wilson of the Seattle Seahawks.
We are going to look at Mike Tyson and Buster Douglas.
We are going to look at Steve Jobs.
Show notes:
Inspiration story and tip of the week.
Winning at the, Game of Life, some examples.
Acceleration – How God and a Coach can “Accelerate” You
To become a winner you need to be self motivated and need the help of a Life Coach.
Someone to push you when you lack motivation, someone to keep you accountable, someone to help you with the game plan.
The enemy keeps you busy with trivial pursuits to keep you from achieving your goals and purpose.
Here are 3 Principles to Winning at the Game of Life:
1> Physiologically – Is your body in a peak state? Are you prepared physically?
2> Psychologically – Do you have the mental capacity to win? Do you believe you can?
3> Soulfully – Do you believe it is your purpose? Have you tapped into the wisdom of your soul?
For the next 30 days, I will give FREE copies of my book “Out of the Snares, a story of hope and encouragement” Just pay for shipping
“Out of the Snares, a story of hope and encouragement” is jammed packed with stories of my victories and how
“I won at, the game of Life.”
*From Escaping Poverty and child abuse in my native country,
*to winning as a business person as the top female Limousine operator in Toronto, Canada,
*to winning my USA citizenship,
*to winning twin girls by adoption,
*to winning in Love and relationships!!
Lots and Lots of victories!!.
So download your copy now by clicking the Amazon link below:
Finding, beauty, in your Now is the point of all power that unlocks healing, growth, strength, peace, desires, success, and happiness.
This week I interview Aireka Harvell, aspiring motivational speaker who focuses on transforming the minds and lives of women with her blog “Be That Woman.” She is also the Founder of Nodat Place Advertising LLC. where she encourages and promotes female entrepreneurship and offers daily motivation and support through her social media platforms.
Introduction “How to find Beauty in your Now”
Aireka has a powerful story of overhearing a mother telling her son that she was, ugly, and seeing her mom treat he brother better because he was handsome when she was just 9 years old. That tag stayed with her throughout her life and gave birth to low self esteem, becoming a people pleaser and allowing her husband to mentally and physically abuse her. Aireka has lived in darkness of thinking she was, ugly, for most of her life, until one day she heard the voice of God telling her to Help other women “Be That Woman” he made them to be.
Today she has a huge following on Instagram and on her blog and offers Hope and Encouragement with her daily posts.
Listen to find out How to control your mind and bring it under subjection when thoughts of fear and hopelessness threaten to stomp out your joy.
Learn that there is opportunity to learn and grow from every situation.
A Conversation with our manufacturer (God) God: Tell me “what is your purpose down there on earth”
Man: Well you know “I want to work hard and not hurt anyone, and I want to get along with folks and stay out of trouble” God: “But what about your talents”
Man: Well what talents I have and there are not much, I take good care of. I kind of pace myself, you know.
No, No,No God shouted, your answers are all wrong. Don’t you remember the story of the talents?
Man: Yes I think so … You gave each of three men a different set of talents. To one man, you gave five talents. To another man, you gave two talents. And to the third, you gave but one talent.
“That’s right says God: and some years later I checked up on each of these three men. I was pleased to find that the man with five talents had multiplied his talents by working hard, and applying each one. The man whom I gave two talents had also labored hard and multiplied them. But when I checked with the man I had only given one talent, I became very angry. For that man had buried his talent in the name of protecting it. To which I cursed him saying “thou wicked and slothful servant” how dare you not use the gifts and, beauty, I gave you. You Knew that I reap where I have not sown and gather where I scattered no seed.
Do you not get the point of this parable?
Man: Yes I think so. I am to use the talents and, beauty, you gave me and multiply them to help others.
God: Let me ask you another question
“Who is in charge of your life?”
Man: I am responsible for my life – but with a few exceptions. I mean sometimes you just don’t get the breaks, you know. Sometimes things just don’t go my way, but that is the way the ball bounces or the way the cookie crumbles”
God jumped to his feet “No, No, No, he shouted. You were created in my image of, beauty. “When will you learn, you are totally responsible for your life, no exceptions. You are totally responsible for the results you obtain. Not your mother, not your father, not your boss. It’s not the breaks, that control your life, it’s you. Don’t ever say that is the way the ball bounces, that it is the way the cookie crumbles. You must bounce your own ball!
Man: Okay, okay I think I see. The fact is that I have been put on earth to succeed, I have an obligation, a responsibility, to use my abilities to the fullest. I must control my life, for I wasn’t designed to be led. I prefer excellence to mediocrity. I won’t prevent my own success, for all success requires is that I am here, and that I use my talents to the world and not wait for the world to come to me. And I will act now, no matter how convenient waiting may seem, no matter how imperfect might be the results I obtain.
Tears welled up in God’s eyes, a smile creased his face.
God: “Thou wonderful and faithful servant, take all the love and energy and talent that you have and share it. Share it with all you meet, until it seems you have no more to give, there will always be more and more in reserve. Your potential extends beyond your wildest imaginings. The only limitations you will ever face will be those you place on yourself”
Johanna Sevier Robb says in her blog post on “How to find the Beauty in Everyday Present Moments”:
There is so much, beauty, in the world—and because this crazy, gorgeous life is so fleeting, I want to focus on the, beauty.
No, I won’t turn my eyes away from the horrors of the world. But I also won’t become so consumed by these horrors that I no longer notice the wind dancing on the water. Or the tender grasp of my lover. Or the plant on the windowsill stretching toward the sunlight.
I’m not trying to downplay the crap. But just to understand the, beauty standards, of men. I don’t want to crumple into a small, powerless mess each and every time I read the news.
Negativity sells. Sensationalism sells. But this is not the reality of, beauty. So I ask, what is beauty?
Sure, man’s, beauty standards, is real. But generosity, kindness, humility and love is also real. And I still believe in humanity. Only a tiny bit of the present world can be summed up by violence and acts of terror. Only a tiny bit of human history can be summed up by wars and acts of cruelty.
How to Find your Beauty even if the world thinks you are ugly
Despite his physical appearance, the elephant man and his mother were close. His mother did not think he was, ugly. A former housemaid, she was also handicapped and had three additional children, two of whom died at a young age. She herself passed away in 1873 of pneumonia. Her death devastated young Joseph. Not only did he lose his closest friend, but his father, now working as a haberdasher, soon married the strict widow Emma Wood Antill who had two children of her own and demanded young Merrick, elephant man, leave school and earn his living. Amazingly, despite his growing abnormalities, he found employment at a cigar shop, but his right hand soon became too large to manage the delicate work of rolling cigars. In order to earn his keep, his father got Joseph a hawker’s license to sell gloves door to door. But his, ugly, appearance frightened prospective customers and his sales were dismal. Joseph Senior would often beat his son if he came home empty-handed and the stepmother would deny him full meals unless he had earned enough to pay for them. As a result, he ran away — or rather walked away — from home more than once.
If you liked this content remember to share, subscribe to my iTunes podcast and write a review. Once you do, send me an email to info@myhelps.us with the subject line “Podcast review” and I will send you one of two gifts. My eBook “How to become a Life Coach” or a “Mindset Shift Focus Wheel” a workbook to change from a Fixed Mindset to a Growth Mindset.
What would you do if you had 1,000,000 views on your, YouTube, Channel this year? Not just views, but real, organic, engaging views from people who most needed to hear you. Nate Woodbury shares, how to grow on YouTube.
Welcome to the Mindset Transformation radio show, blog and podcast. Our guest this week is Hero Maker, Nate Woodbury.
Nate is going to teach us, how to grow on YouTube.
Before I introduce you to Nate, I wanted to give you my, digital marketing, tip of the week.
How to Get Traffic to your YouTube Channel :
I have lived and breathed marketing for over 3 years. I started with daily posts on LinkedIn and LinkedIn groups, daily posts to twitter, a daily newspaper from Paper-li, daily posts to my personal Facebook page and posts to my fan page, a weekly blog like the one you are reading, a weekly newsletters and now I too have a, YouTube, Channel! Whew! Marketing is a monster with two or more heads!! So pay attention to Nate on, how to grow on YouTube.
I didn’t even mention creating content for my website www.myrnayounghelps.com ! In fact, I met our guest today Nate Woodbury when he sent me a customized video telling me how he can make my website better.
I had received many sales pitches for creating a nicer website; but no one took the time to do a personalized pitch like Nate. So, I bought his website creation package and today I have a fabulous website that am proud of and a, YouTube, channel that is making me money.
But having a nice website is like having a pretty business card that you keep in your purse! The trick is to getting traffic to that site. That is called, Digital Marketing!
I just recently attended a webinar and I learned a ton of information on, how to get traffic to your blog, and other traffic generation tools.
One of the tools teaching, how to get traffic, to your website is to use a site called Semrush.com to check out what and how your competition is marketing and of course try to copy them. It is not illegal! That is why companies like Semrush exist!
E.G If you are on, YouTube, check out what the guy who is getting 1,000,000 views is doing and copy what you can.
Here is a guy Casey Neistat who uploads a video every day and has over 3,000,000 subscribers
When you log on Semrush, put in the URL of your competitor in the search bar and the information on your competitor comes up. The keywords that is working for them, the ADs they are running, what ADs are working for them. You can check our who is linking to their site and contact those sites to link to your site. Links are like votes. The more you have, the better chance you have of winning. But the most valuable information is keyword search because that is how you get traffic, by using the right keywords.
Now that I have wet your appetite for marketing, here is the main course Nate Woodbury.
Why YouTube is the best digital marketing platform
• Are you an Expert or influencer with a Message the world needs to hear? Are you tired of spending so much time online without seeing a significant return?
What would you do if you had 1,000,000 views on your YouTube Channel this year?
Not just views, but real, organic traffic, engaging views from people who most needed to hear you.
Well That’s what Nate does. He can take an expert like you and me, who is influencing the world for good, and turn you and me into a, YouTube celebrity. I’m in!
• Leave out the snootiness and paparazzi, but bring on the tribe of raving fans who admire you and me, crave our advice, and follow our council.
So if any of the following applies to you, then stick around and learn from the Best!
[1] Are you an Expert with a Message the world needs to hear?
[2] Do you want millions of views on your videos on, YouTube?
[3] Do you want people lining up in droves, for the privilege of working with you?
One more important question…
[4] Are you ready to work real hard for a year, and let momentum do the heavy lifting after that?
Show Notes and questions on How to Grow on YouTube.
1. How did you become passionate about video?
I love, YouTube, because you can create a relationship with your viewers because video is very powerful. It is very personable.
2 There are many social media channels. Why do you like, YouTube?
3 How does someone get 1,000,000 views on, YouTube? What is the process?
Question 4: What is your advice on crafting the perfect message and, how to grow on YouTube?
Question 5: You mention that the first year requires heavy lifting and after that the momentum will carry you forward.
What is considered heavy lifting to become a, YouTube Celebrity?
Question 6: How do you make a promotional video?
To listen to past recordings from the Mindset Transformation radio show and podcast visit the Transform Your Mind YouTube channel
Pinterest, exists for people to come together to gather, collect and share snapshots of their own ideas, memories, and interests. In the early days of the, social network, platform, that was all Pinterest, really was. A simple place for people to come together and scrapbook. It was a collectively personal experience that gave the world something nice. Today it is necessary for your, online marketing strategy.
This week on the Mindset Transformation radio show and podcast with Coach Myrna, I interview Online business coach Jessie Guilford. Jessie is a marketing expert and she will teach us the top “Seven Social Media Tools to Grow your, digital marketing, Business including, Pinterest
These days, Pinterest, is more than just a nice global scrapbook. With 100 million active users (emphasis on the “active”), it’s now being used by some of the biggest companies on the planet to build awareness, drive traffic to their websites, and sell.
Pinterest, is popular with users because it allows them to choose how to interact with brands and businesses — not the other way around. Users can navigate based on their own interests so product endorsements aren’t quite as invasive here as in other social media platforms.
Most people on, Pinterest, are actually looking to make purchases, which means brands are only really guiding their products to the people who need them.
Guest Biography
Jessie grew up on a grain & cattle farm in Manitoba, Canada with a passion for the outdoors, horseback riding, shopping and creating the life she desired. She graduated University with her Bachelor of Business Degree and achieved the Duke of Edinburgh’s Program Gold Award before entering the corporate world. She worked in Research as well as Sales + Marketing while starting and running her own website design business at the age of 22. Realizing that the 9-5, slowly-climb-the-corporate-ladder world was not for her, she soon realized her passion for coaching amazing women from all over the world to help them achieve their business goals and build a life they loved.
Show notes:
What are 3 things to think about before starting an online marketing business?
What Type of Products Can I Sell Online?
How to Source and Manufacture Products for Your, online marketing, Business
Driving Traffic to Your Online Store
Online marketing, is necessary to build your, digital marketing, empire.
Top eight social media tools that will help with people’s online marketing and business growth?
SocialPilot – social media marketing, tool that allows you to effortlessly schedule, plan, publish, and analyze your social media posts.
HootSuite – social media marketing, tool that gives a birds eye view of your social media performance mainly for enterprises
MavSocial – social media marketing, tool that helps make better use of visual content in your posts
Buzzsumo – social media marketing, tool that allows you to identify and analyze content that engages your, target market
SproutSocial – social network, tool that is best suited for enterprises and large agencies
Leadfuze – social media, tool great for lead prospecting
Taboola – social media, tool that helps promote your best content on social media
Audiense – social media marketing, tool that enables digging out actionable user insights from social media platforms
“What do you do?” – example your cocktail pitch from Pinterest
To fund the startup, CEO Silbermann approached several investors who turned him away because of the economic climate. Pinterest, now reaches 250 million people and the New York Times reported that it will reach about $700 million in annual ad revenue this year and is valued at $12.3 billion.
“So you could say, ‘Hey, you know, we don’t have any money. We don’t have any experience doing this. But we think this is a good idea. We’re going to build this piece of software.’ And I couldn’t understand why they weren’t funding us, but it was probably the worst sales pitch they’d ever heard,” Silbermann said on an episode of Business Insider’s podcast “This Is Success.”
After a while, Silbermann said he became “pretty desperate” for funding and found a New York University business-plan competition. Silbermann entered, Pinterest, even though he was not an NYU student and won second place — he was awarded a meeting with a venture capitalist who agreed to put up half of Pinterest’s first round of funding.
How can people get visible and find their target market on Pinterest?
If you plan to niche down to a very targeted market, on, Pinterest, you should be asking anybody who comes to your site what other things they might be interested in reading about. Serving your audience increases the probability of them sticking around, signing up for your email list, and following you on social media should be a part of your, digital marketing strategy.
These are the strategies I deem necessary for your, online marketing strategy.
1. Personal branding online marketing strategy
Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.
It also gives you more power to meet and network with others, form more partnerships and lend a face to your otherwise faceless organization. And it’s free to do, from a monetary perspective, though you will need to invest a significant amount of time.
2. Content marketing online marketing strategy
Content marketing, takes a variety of forms, and depending on how you form your, online marketing strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.
You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing, is incredibly versatile and useful, and, if it’s valuable, your customers will expect you to have at least some of it in place for them.
If you are looking for an, online marketing strategy, or new tools, take a look at this article from Buffer Social. The 20 Best New Social media tools
Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).
The, social media tools, landscape can be just as fascinating — and robust!
Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the, social media tools, available: social media management, listening, analyzing, content creation, and more.
Valeri Bocage lost everything in hurricane Katrina and used her pain to create her company Powerful Women International. She believes that the greater your pain the greater things that are birthed from this pain. In the, WandaVision, prequel, Vision, was, well, very dead. … Wanda eventually managed to destroy the Mind Stone – and, Vision, – but Thanos turned back time and plucked it out anyway. Both outcomes killed, Vision.
Valerie says that whenever you focus on what you have lost, you can never move forward. Her purpose was to make a difference.
She says to figure out who your audience is. Who are you supposed to make a difference to?
My tip of the week is:
How to Create Positive Core Beliefs
Our guest today shared her story of losing everything in hurricane Katrina and bouncing back to become the CEO of Powerful Women International. To do that she had to have positive self-worth and positive, core beliefs. Beliefs are the truths people hold on to that guide our life. The power of belief can trap you, as in the belief that you deserve only a limited amount of happiness. Or belief can free you, as in the belief that you are safe and protected in the cosmic plan.
When you open your awareness to your strongest, core beliefs, which are known as, core beliefs, two things happen. First, you find out who you are and why you behave in the ways you do. Second, new energies become available when you pursue the, core beliefs, that are life-supporting, fulfilling, and spiritually transforming.
A powerful, core belief, is pure and direct. It gives you a clear sense of who you are. It isn’t confused, conflicted, or compromised. Let’s take steps to make this the kind of, core belief, you are activating. Step one is to bring your, core beliefs, into awareness. The four, core beliefs, you want to activate are:
I am loving and lovable.
I am worthy.
I am safe and trusting.
I am fulfilled and whole.
You already have existing, core beliefs, in these four areas of love, self-worth, security, and fulfillment. Your beliefs can’t be changed simply by throwing out an old one and adopting a new one like changing your wardrobe. The change must come at the level of self-awareness. At the core of your being, where your true self resides, the truth about you is clear and unequivocal: You deserve unconditional love; you are of unique worth in the universe; you can trust Nature to protect and uphold you; and your fulfillment comes from being whole.
To overhaul your beliefs means that you get closer and closer to your core beliefs, these four inner truths, which are absolute. Right now, there’s a gap between them and what you experience. For most people, the positive and negative side of their core beliefs depend on how good or bad their experiences have been in the past. If you have been deeply hurt in love, for example, it is hard to adopt the core belief that you deserve infinite love.
A Self-Awareness Exercise to Create Your Core Beliefs
Hawkeye on , WandaVision, is self aware that he is the weakest link. Although he is an extremely skilled marksman, Clint Barton is often considered to be the weakest Avenger seeing as he’s just a regular guy with a bow and arrow. Reliving experiences from the past only keeps you stuck in the past. Your core beliefs are activated in the now, every day. They can only be changed in the now! Here’s how:
Look upon what’s happening now as a reflection of your, core beliefs. If the reflection is negative, pause and ask yourself why it fits the storyline your beliefs create. If you experience any kind of abusive treatment, for example, this reflects a victimhood story supported by a core belief that keeps you in the story. If you experience unexpected kindness, on the other hand, this reflects a storyline that includes compassion and reflects a core belief in how much you deserve love.
A, core belief, that God has plans to prosper you, will take you through any setback.
• Valeri Bocage started Powerful Women International in 2006 after moving to San Francisco, a move that was prompted by the loss of everything during Hurricane Katrina in New Orleans. Valeri lost everything except her indomitable spirit to help others. Initially, Powerful Women International was formed to help women live their dreams and to begin to support each other worldwide to fulfill their utmost dreams and expand themselves as leaders worldwide.
How did Valerie build and assemble her Power teams?
Power Team, is a team consisting of people who possess all the strengths needed to achieve your mission. They are an extension of you not a mirror.
You’ve thought about your, power team, and created an ideal customer profile based on that aspiration. The same thing should be done as you prepare to build your, power team, members.
As you make a list of your, power team, you’ll need an:
accountant,
marketer,
social media manager,
content writer,
public relations manager,
customer service representatives
This is the time to aim high; to refuse to settle for less-than-ideal.
With her, Power Team, by her side, Valerie was able to take her brand to more people, with greater positive impact. Too many brand builders work to simply fill positions, when they should be working to hire those people who will further the reach and value of their brands. Who will you hire next? What challenges are you experiencing whilst hiring? What difference your, Power Team, made.
So you are now an, Entrepreneur, and working for yourself! You are the Boss, the President and CEO! What do you do next? The first decision to be made is figuring out what Business structure works best for you.
Entrepreneurship – What makes one throw in the employment towel? Why do, Entrepreneurs, give up the guaranteed paycheck every two weeks? Work 14 hour days, and sometimes not even pay themselves. Why? I think it is because we are passionate about what we do. When you are passionate about what you do, you would it for free!
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, Co-Founder, Chairman and CEO, Apple
Is, Incorporation, or, Sole Proprietorship, the right structure? Are you “Minding your own business”? This is a term made popular by Robert Kawasaki in the book “Rich Dad, Poor Dad” and refers to the concept having regular employment while operating your own business on the side. Robert suggests that you have this dual employment status until your business on the side generates revenues equals your current pay check. This relieves the stress of supporting yourself and your family with revenues from a new business. Your Accountant can recommend the best structure for your company or you can refer to my self help start up guide “Minding your own business” available for download at www.shop.myhelps.us. Below is an excerpt from “Minding your own Business”
What New, Entrepreneurs, Need To Know:
As a new, entrepreneur, you need to know your federal Tax responsibilities. In addition to knowing about federal taxes, you need to make some basic business decisions.
What is the Form or Structure of your new Business?
The most common forms of business are the, sole proprietors, Corporations, Partnerships, LLC, and S Corporations. When beginning a business, you must decide which form of business to use. Legal and tax considerations enter into this decision.
Sole Proprietorship: A, sole proprietorship, is an unincorporated, small business, that is owned by one individual. It is the simplest form of business organization to start and maintain. The business has no existence apart from you, the owner, entrepreneur, Its liabilities are your personal liabilities. You undertake the risks of the business for all assets owned, whether or not used in the business. You include the income and expenses of the business on your personal tax return.
Corporations: In forming a corporation the, entrepreneur, and prospective shareholders exchange money, property, or both, for the corporation’s capital stock. A corporation generally takes the same deductions as a, sole proprietorship, to figure its taxable income. A corporation can also take special deductions. For federal income tax purposes, a C corporation is recognized as a separate taxpaying entity. A corporation conducts business, realizes net income or loss, pays taxes and distributes profits to shareholders. The profit of a corporation is taxed to the corporation when earned.
Limited liability Company: A limited liability company ,LLC, is an entity formed under state law by filing articles of organization as an, LLC. The members of an, LLC, and the, entrepreneur, are not personally liable for its debts. An, LLC, may be classified for federal income tax purposes as either a partnership, a corporation, or an entity disregarded as an entity separate from its owner by applying the rules in regulations.
S corporations: An S corporation is a, small business, with an eligible domestic corporation can avoid double taxation (once to the corporation and again to the shareholders) by electing to be treated as an S corporation. Generally, an S corporation is exempt from federal income tax other than tax on certain capital gains and passive income. On their tax returns, the S corporation’s shareholders include their share of the corporation’s separately stated items of income, deduction, loss, and credit, and their share of non separately stated income or loss.
Employer Identification Number, EIN, is used to identify the tax accounts of employers, certain, sole proprietors, corporations, partnerships, estates, trusts, and other entities.
Some Other Considerations of your new, Entrepreneur, are:
Who are your customers?
How do you market to this select base?
What are my skills? What skills do I need to complete my team?
What is my vision? What is my plan to get there?
With the current state of the, economy, having a well-defined, target market, is more important than ever. No one can afford to target everyone. Small businesses, can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.” Some may say they target, entrepreneurs, homeowners, or stay-at-home moms. All of these targets are too general. Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing, allows you to focus your marketing dollars towards a specific, target market, and brand message on a specific, target market, that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business. For example, if you are a Florist, your customers could be anyone with a birthday or anniversary but you could decide to target the wedding market and put your marketing dollars towards that, target market. With a clearly defined, target market, it is much easier to determine where and how to market your company.
Here are some tips to help the new, entrepreneur, define the, target market:
As an, entrepreneur, you must know your current customer base
Who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from your product/service.
An, entrepreneur, must check out the competition
Who are your competitors targeting? Who are their current customers? Understand why they are targeting this demographic and then try to become innovative and offer something different. You may also find a niche market that they are overlooking.
Choose Specific Demographics for your, target market.
Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:
Age
Location
Gender
Income level
Education level
Marital or family status
Occupation
Ethnic background
The, entrepreneur, must consider the Psychographics of Your Target Customer
Psychographics for, Target Marketing:
Personality
Attitudes
Values
Interests/hobbies
Lifestyles
Behavior
Determine how your product or service will fit into your, target market, lifestyle.
How and when will they use your product or service?
What features are most appealing to them?
What media do they turn to for information?
Do they read the trade journals, search online, or attend particular events to choose suppliers?
As an, entrepreneur, you must understand How Your Customers Think. Once you’ve decided on a, target market, be sure to consider these questions:
Will my target really benefit from my product/service?
Will they see a need for it?
Do I understand what drives my, target market, to make decisions?
Can they afford my product/service?
Can I reach them with my message?
Are they easily accessible?
You may be asking, “How do I find out all this information?”
Try searching online for research others have done on your, target market.
Search for magazine articles and blogs that talk about your, target market.
Search for blogs and forums where people in your, target market, communicate their opinions.
Look for survey results, or consider conducting a survey of your own.
Ask your current customers for feedback.
What are my skills? What skills do I need to complete my team?
The In’s and Out’s of Entrepreneurship
In the early days of running your, entrepreneurship, as a new, entrepreneur, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things in the beginning. But as your enterprise grows, you’ll find yourself stretched thinner and thinner. Eventually, you’ll find you just can’t continue to oversee operations and sales and accounting and fulfillment and marketing–and hope to continue to grow your, small business. When you reach this point, it’s time to think about bringing other high-level managers or team members on board to help you out.
You need to build a senior team that’s able to manage all the critical areas of your business to take it to the next level. Building your team demands matching jobs to people’s strengths. That means giving people responsibilities according to skill level, not based on how close a friend they are, or how closely related they are to you, or whether you just like their sunny personality. Become Conscious of your strengths and the areas you lack the necessary skills. Eg. Are you creative? Can you design your marketing or branding materials? Are you skilled in sales? If not you need a sales team. When it comes time to hiring an executive team, you’ll need to find people to fill the following roles:
Leadership roles in your Company
Chief Executive Officer (CEO). The fact of the matter is, the CEO is the boss of everyone and is responsible for everything. They determine the company’s strategy. They hire and build the senior team. They make the final call on how resources get divvied up, and they’re the one whose face appears on the press releases!. The CEO’s skills must include strategic thinking, the ability to rise above the daily details and decide where the industry and business are headed. They must then be able to decide the company’s best route for navigating the future market conditions. They have to be able to make good bets.
Some of the best are Steve Job; Apple; Bill Gates, Microsoft; Jack Welsh, GE.
The CEO’s key skill, however, is in hiring and firing. The right management team can cover a CEO’s shortcomings. A CEO may be able to set strategy, predict the future and control the budget, but if they don’t hire the right team, they have to master it all themselves.
Chief Operating Officer (COO). A COO handles a company’s complex operational details. Think about UPS moving three billion packages in the two weeks before Christmas: or think of a Florist delivering hundreds of flowers on Valentine day. The day after is too late! The company’s COO insures the business can deliver day after day. He figures out just what needs to be measured so he can tell if things are going well. Then his team creates the systems to track the measurements and takes action when the company isn’t delivering. As an Entrepreneur, you are probably the President, CEO and COO. If you just take orders and do no planning and measuring then you will remain an Entrepreneur.
Your vision should be to grow up and become an Enterprise!
President. A president oversees staff functions–human resources, finance and strategy–while the COO oversees daily operations. the president can also be a synonym for COO, especially in smaller companies.
Chief Financial Officer (CFO). Plain and simple, your CFO handles the money. They create budgets and financing strategies. They figure out if it’s better for your business to lease or buy. Then they build the control systems that monitor your company’s financial health. The CFO is the “bad guy” who won’t let you buy that really cool videoconferencing equipment and makes you pay down a commercial loan instead. While you mope about it in your office, the CFO will be busy figuring out which customers, business lines and products are profitable, so next year you can afford the really cool videoconferencing equipment.
Chief Marketing Officer (CMO). Recently, companies have been bringing in a marketing expert at the C-level rather than as just a vice president. The reason is simple: Many current business battles are battles of marketing, so corporate strategy often hinges on a marketing strategy. The CMO owns the marketing strategy–and that often includes the sales strategy–and oversees its implementation. The CMO will know (or learn) your industry inside out and helps you position your product, differentiate it from your competitors’ products, enlist distributors, and make sure customers learn to crave your product. Think of Apple and the new IPhone 6!
All business Live or Die with marketing. I heard a story once about a new magazine start-up Company that hired a sales person to go door to door and sell subscriptions to the magazine as their marketing plan. The magazine was a very good magazine but the business failed because the sales person (their only form of marketing) did not sell a single subscription in 6 months! I am marketing to you the reader of this Blog right now! Marketing can take many forms; but it is the blood of a business. Without it, your business dies.
Chief Technology Officer (CTO). A CTO should keep up with technology trends, integrate those trends into the company’s strategy, and make sure the company keeps current when it’s necessary. You need a CTO if technology impacts your business or industry strategically.
Entrepreneurship is about going for the things that are much bigger than what you could do alone. Your job isn’t to reach the goal; it’s to build a team that will reach the goal. If you really want to reach your goals, you’ll need to bring on others to help, and creating a good executive team means knowing what you need them to do, finding good candidates, and giving them what they need to do their jobs. If you choose well, they’ll be successful and make you successful as well.
Qualities of an Entrepreneur Leader
Vision – The Universal Energy behind your dreams
“Some believe there is nothing one man or one woman can do against the enormous array of the world’s ills — against misery, against ignorance, or injustice and violence. Yet many of the world’s great movements, of thought and action, have flowed from the work of a single man. A young monk began the Protestant reformation, a young general extended an empire from Macedonia to the borders of the earth, and a young woman reclaimed the territory of France. It was a young Italian explorer who discovered the New World, and 32 year old Thomas Jefferson who proclaimed that all men are created equal. ‘Give me a place to stand,’ said Archimedes, ‘and I will move the world.’ These men moved the world, and so can we all.”— Robert F. Kennedy
Pat Riley’s vision was to win a Championship for Miami. So he put together his team with his star players; Lebron James, Dwayne Wade and Chris Bosh. Then he needed supporting players, each with supporting skills. He also needed the right coaches! Vision, The right team and execution won him not One but Two Championships!!
You can motivate yourself with the 3 P’s Patience Persistence and Positivity. Learn, how to motivate yourself, with the power of, positive thinking.
Introduction to Positive Thinking
Synopsis of, Patience, Let’s say you are stranded in the woods. It is dark and it is cold. You need to make a fire to stay warm and to cook anything you can catch. You find a dry stick and a hollow branch and you set about rubbing the stick and the branch together feverishly. You keep this up, rubbing and blowing patiently hoping to create a spark that could be nursed into a fire. You keep rubbing, and blowing. You have all day and all night….. you have, positive thinking, because if you don’t you will surely freeze to death.
Persistence, – When you get tired you take a short break and then you get back to work. You tell yourself, “The fire will start”.
Positivity, You believe the fire will start. You keep your, positivity, by telling yourself “I will have fire, I will stay warm, I will have food to cook and eat”. You let none of the negative thoughts that pop into your head linger, you send them back immediately. Negative thoughts such as, you don’t know how to a make fire, you are not a cave man, maybe the bush is wet and it will not light, you will die of hunger and cold because no one will find you.
No.. as soon as any of these thoughts come into your mind, you reject them and send them back!. You keep rubbing and blowing with increased vigor. You tell yourself “I shall live and not die”.
I use this vision to encourage myself when I am working hard and not seeing results. I need, patience, to keep on working hard knowing that one day I will succeed. I need, persistence, to do it every day and, positivity, to believe that I will succeed one day.
You can do the same. Find an inspirational story and use it as your map. Some real life examples are Arnold Schwarzenegger and Sylvester Stallone. Arnold built his empire and muscles,
One bicep at a time.
Arnold had the, patience, and the, persistence, to stick with his dream of becoming a world champion and playing the part of Hercules in the United States of America. His, Patience, Persistence, and, Positivity, assured him success.
Sylvester Stallone had to sell his dog for $50.00 because he was starving; but he had, patience, to wait until someone offered him the starring role for the script for Rocky, Persistence, to keep pedaling it to over 1500 studios in New York and the belief and, positivity, that he will succeed…… and he did.
You write a to-do list… but then you don’t follow through.
And this happens again and again and again. Seriously, what’s the problem?
You are not, motivated, So how do you, motivate, yourself?
Why are we so good at thinking of what to do; but so terrible at actually, motivate yourself, to actually doing those things?
Procrastination is a mood-management technique, albeit (like eating or taking drugs) a shortsighted one. But we’re most prone to it when we think it will actually help… Well, far and away the most procrastination occurred among the bad-mood students who believed their mood could be changed and who had access to fun distractions. Motivate, yourself so you can leave procrastination in the dust.
How to use, Patience, to, Motivate, Yourself
Meryl Streep on, Patience:
I no longer have, patience, for certain things, not because I’ve become arrogant, but simply because I reached a point in my life where I do not want to waste more time with what displeases me or hurts me. I, motivate, myself by have a low threshold for time wasters. I have no, patience, for cynicism, excessive criticism and demands of any nature. I lost the will to please those who do not like me, to love those who do not love me and to smile at those who do not want to smile at me. I no longer spend a single minute on those who lie or want to manipulate.
I decided not to coexist anymore with pretense, hypocrisy, dishonesty and cheap praise. I do not tolerate selective erudition nor academic arrogance. I do not adjust either to popular gossiping. I hate conflict and comparisons. I believe in a world of opposites and that’s why I avoid people with rigid and inflexible personalities. In friendship I dislike the lack of loyalty and betrayal. I do not get along with those who do not know how to give a compliment or a word of encouragement. Exaggerations bore me and I have difficulty accepting those who do not like animals. And on top of everything I have no, patience, for anyone who does not deserve my, patience.”
The Power of Positive Thinking
The most famous work of Dr. Emoto was published in 1999 and is called ‘Messages from Water,’ which has sold millions of copies all over the world. In the book, Dr. Emoto explains in detail that what we say, feel, and what we listen to has an effect on water. The research clearly shows how the power of, positivity, can transform anything in our physical reality. He uses water as an example. Since human beings are made up primarily of water (60-75% depending on the source), water has a direct effect on us.
Dr. Emoto placed rice into three glass beakers and then fills the beakers with enough water to submerge the rice. To the first beaker, he states the phrase (in Japanese): “Thank you,” “You’re an idiot” to the second, and ignores the third.
A month later, the rice that was thanked fermented and gave a pleasant smell. The rice that was affronted turned black. Finally, the rice that was ignored began to rot. These depictions of the rice are clear in the video of the experiment.
In the end, Dr. Emoto is pictured explaining that how we treat children is especially important. According to Emoto, we should take special care in how we interact with them and ensure that attention is given. He explained that indifference does the greatest amount of harm, as demonstrated by the third beaker of rice in the video. It’s amazing how the jar with positive words was still white and fresh, when in our reality we would at least believe that it would definitely start to go bad. Amazing! That’s the power of, positivity, at work.
