A New Business Strategy: Increasing Your Capacity

As a Business Coach, I kept getting clients who kept hitting a plateau with, business strategy.  They hired experts to help them figure out the right business model,  to surpass this plateau or ceiling; but they kept hitting this ceiling, nothing was working. It reminded me of my own, capacity, issue.~~~Lisa Fabrega

In this interview I speak with  to Lisa Fabrega, leadership coach on the topic It’s not your, business strategy, it’s your, capacity.

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Introduction to Capacity

Myrna – What I love about this topic is references one of my favorite quotes

You are the Lid! You can only  go as far as your, capacity, for growth.

So the headline It’s not your, business strategy, it is your, capacity, for growth resonates with me.

Lisa as a Business coach, How did you stumble on the concept that what’s was holding your clients back was not their, business strategy, or goals but their, capacity?

Lisa – Great question I stumbled upon this concept very early on in my coaching practice.

I was actually was a health coach working with clients on nutrition.   I noticed from my first couple of clients weren’t talking about food, instead it was their, capacity, was the focus.

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My clients were very ambitious and had already achieved a lot and yet they were hitting a plateau or something wasn’t working anymore.  They couldn’t figure out what it was even though they were very smart people, so they’d throw a bunch of, business strategy, at the problem.

When, business strategy, didn’t work, they would hire experts to figure out the right business model,  to surpass this plateau or ceiling.  But they kept hitting this ceiling, nothing was working. It reminded me of my own, capacity, issue.

Four years ago I had a, capacity, issue. My coaching packages were sold out, I had a huge wait list.  I was overwhelmed with requests and I didn’t have the, capacity, for it at the time.  One thing I always say to my clients is if Oprah called you tomorrow, are you ready?  Do you have the, capacity, to handle that influx of new business?

I thought this must be a, business strategy, problem instead of diagnosing it correctly that I had a, capacity, issue.  I couldn’t hold handle or receive what was coming my way on many levels, so I went and invested a ton of money in a new, business strategy, and a funnel and I ended up a hundred thousand dollars in debt.

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Myrna –  I would make the same decision. I immediately would think I needed to add more staff or something that’s probably what you did right?

Lisa –  I added more staff,  I hired a huge expansion team, I started a whole new funnel!  It was the most stressful year of my life because I did not sleep that entire year.  I was so stressed out about the money and the debt.

After doing some real deep self-reflection about what actually caused that problem,  I started to noticing my conversations with my clients who also had, business strategy, issues. I realized that It was not a, business strategy, issue but a, capacity, issue.

Myrna – Obviously you need, business strategy; but you also need the, capacity, to get there; so how did you transition your clients to look at their, capacity, not their, business strategy?

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Six areas of building capacity

Lisa – I realized that there are six areas of, capacity. I  drilled it down to six because everything kind of falls under these, capacity, areas that we tend to struggle with as ambitious and successful people.

  • Money capacity – What’s your, money capacity? Score yourself from zero to ten. Are you earning enough,  saving and investing larger and larger amounts of money every year?  If you answered No, then ask yourself why not?
  • Visibility capacity – visibility capacity is your ability to allow all of you to be fully seen in your work. So many people hide little bits of themselves from their brand and from their clients and then end up with a misalignment. A lot of my women clients who come to me and tell me they’re drained, it’s not that they’re overworked or have the wrong, business strategy; the burnout is not because of that, it’s because they’re hiding these parts of themselves and it’s so exhausting to have to constantly hide and not be transparent.
  • Purpose capacitypurpose capacity is when your inside matches your outside. Your, business strategy,  is lined up with your true purpose. You can’t start a business just because it has the potential to make you lots of money.  Your business must also line up with your values and purpose.
  • Embodiment capacity – embodiment capacity is your emotional, spiritual, mental and physical capacity.  If you were to get up on a stage in front of a thousand people and it drains the life force out of you  to the  point that you’re exhausted and have to recover for two days, you have an, embodiment capacity, issue.  If somebody leaves a nasty comment on your Instagram post and you are just like freaked out and hiding for two weeks, you have an, embodiment capacity, issue.
  • Structural capacity – I call this also your foundation capacity. What are the foundations that are holding you up or lifting you up to your next level? What systems or, business strategy, do you have at home, or at work to hold you up?
  • Boundary capacity – boundary capacity is about being clear about who you are. It’s not just boundaries with other people, it’s boundaries with yourself; because sure you could work 10 hours today but is actually going to serve where you’re going? Should you instead get some rest?  That’s setting a boundary with yourself.

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How to Expand your Capacity: your New Business Strategy

Myrna – What can women do to expand their capacity for growth, wealth and success?

Lisa –  It starts with knowing how they score on the  six capacities.

It will tell you what the real problem is because the biggest roadblock we experience when trying to expand our, capacity, is that we misdiagnose the actual problem.

If women don’t get clear and score themselves in these areas, they might think they have a structural issue or a strategic issue and don’t realize that it’s actually a, money capacity.

Why does our energy level affect our Capacity

Myrna – One of the things I wanted to ask you about is this, embodiment capacity.  You said  we can subconsciously drain our energy and power thus lowering our, capacity; explain that a little.

Lisa – I think that some of the ways that we unconsciously drain our power is through what I call emotional labor.  Women particularly do this a lot and that’s actually part of an, embodiment capacity, issue.  I have a great example. One of my clients told her husband would ask her every week after she would put the towels away, where’s the such-and-such towel and she’d say “it’s in the closet with the towels”  and he would say. “I don’t see it”  and she’d have to walk over to the closet and the towel would be right there.

This went on every week until she told him she was not doing any more emotional labor, that he can find the damm towel himself, she was no longer going to get up from what she was doing to find the towel for him.

This is a great example of tiny ways that we do emotional labor without realizing that we are being drained. These little leaks, I call them little power leaks leave you exhausted.  You wonder why you’re exhausted and burned out and it has nothing to do with your, business strategy, we have to be mindful of our energy. It’s being drained from emotional labor with our family, friends and even clients.

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Myrna – So true, women especially the care-giving kind of woman are always doing things for other people and then they emotionally drain themselves and then they don’t have the energy to do anything for some themselves which is why the self-care movement is becoming so popular.

If you’re emotionally drained, it limits your, capacity,  we can’t operate within our full capacity if our battery is drained.

Four  keys to unlock Capacity: Your New Business Strategy 

  1. Pleasure – pleasure can be whatever it means to you, it could be taking a walk in the park, it could be taking a break, getting in the tub, getting some nice smelling lotion and rubbing it on your hands. Making sure to have those pleasure breaks because it’s like refueling your tank. Allow your, business strategy, to be your best self.
  2. Eat Whole Foods – According to Ayurveda, it is very important to eat foods that are natural and pure for their full benefit to be absorbed by the body. When foods are as close to their state in nature as possible, that’s when they deliver the most potent nutrition. Foods that have been genetically altered, processed or refined have much of their natural intelligence stripped from them, disturb the intellect and the coordination and lowers our, capacity .
  3. Manage stress levels – We live in difficult times. Stress and anxiety, whether caused by time pressures or difficult work relationships, stress can have a significant negative impact on mental performance. A calm mind, serene and centered in its equilibrium, is unquestionably superior in terms of focus, attention span, retention of knowledge and problem-solving ability. It is important to manage stress before it becomes a severe problem, because stress has been known to damage or destroy brain cells, and many prescription pills for anxiety can have side effects that can further erode mental performance and, capacity. a new, business strategy, manage your stress.
  4. Get adequate, quality sleep – Related to stress is the other plague of modern society — lack of deep, restful sleep. With diet and lifestyle, sleep is a fundamental pillar of increasing your, capacity. Optimal physical and mental performance is impossible if sleep is not addressed. Getting eight hours of sleep is less important than striving for quality sleep, which occurs when the mind is totally disconnected from the senses. Quality sleep recharges and rejuvenates the mind, improving both short-term and long-term mental prowess as well as your, capacity for growth.

Myrna – I understand that you have  a capacity in crisis virtual workshop.

Lisa –  First of all I have an amazing free gift for your listeners.  To get your Free Gift head over to  my website at www.lisafabrega.com.

You can also sign up for my newsletter it’s actually an entire video series that I call the, capacity conversations.  It’s like binging on Netflix except you get to binge and expand your, capacity, instead of numbing your mind.

You get a series of free videos that walk you through all the capacities and help you diagnose what your capacity issue might be holding you back.

Myrna – I want to introduce a contest this week. The prize is a gift card from one of our sponsors hbnaturals.com.  One of you lucky listeners will get this $25 gift card for subscribing to either the Transform Your Mind iTunes podcast or subscribing to the Transform Your Mind podcast Youtube channel. Once you subscribe send me an email to info@myhelps.us with your contact information and if you are the winner, you will get this gift card to purchase any of the products on hbnatures.com coffee, skincare products, tea,  CBD oil, super-foods, essential oils, pet products and more.

I want to invite you all to join my private Facebook group called life coach, this group has lots of life coaches giving daily inspiration and tips to live your best like now.

Additional Resources 

How to Find your Passion, Purpose and Freedom as a Mompreneur

The World of the Entrepreneur

https://www.moneycarer.org.uk/useful-information/capacity-assessment-for-money-management.html