Rewiring Your Brain To Develop a Fitness Mindset

Brian Keane Fitness Mindset

Marathons, can be everything from 25 miles to 200 miles potentially. What I love so much about them is the, fitness mindset, you have to develop to complete them.  Everyone on a, weight loss, journey has the same issues, it’s like – Oh, I want the ice cream in the fridge, the voice in your head is telling you to eat that ice cream, you have to learn to override that voice and don’t eat the ice cream.  It’s the exact same voice that tells you that you can’t do this, weight loss, thing.

I’m talking to Brian Keane. He’s a personal trainer, nutritionist, best-selling author and ultra athlete. Today, we’re going to be talking on the topic; “Rewiring Your Mindset for Fitness.”  In order for you to keep going even when your body tells you to stop, you’ve got to have a, fitness mindset.

Listen to the full interview

https://pdcn.co/e/https://chrt.fm/track/897G7/www.buzzsprout.com/1761155/9594861-rewiring-your-brain-to-develop-a-fitness-mindset.mp3?download=true

Bio

BRIAN KEANE: Over the past seven years, Brian has gone from working full time as a schoolteacher to one of Ireland and the UK’s leading thought leaders on all things health, fitness and nutrition. Brian is the author of two best sellers “The Fitness Mindset” and “Rewire Your Mindset.

On top of his ever-growing social media platforms, with over half a million followers, he also hosts one of the world’s top health podcasts which is #1 on the iTunes Health Charts. He has spoken at major wellness events around the world such as Wellfest Ireland, Mefit Dubai and was a Keynote speaker at Google HQ in Dublin for their 2018 wellness event.

Among his many fitness and athletic achievements, Brian has transitioned from a professional fitness expert to an, ultra-endurance athlete, running, through the Sahara, the Arctic, and completing a 100-mile ultra-marathon.

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How Brian’s journey to a Fitness Mindset Started

Myrna: Can you share your  journey from school teacher to an, ultra endurance athlete?

Brian: I started to work as a, personal trainer, for two years. I worked as elementary school teacher during the day and worked as a, personal trainer, at a gym at nighttime. Basically, I tried to get that business up and, running, and eventually, I got to the point where every time I got paid from a, personal training, client. I was like, I can’t believe I’m getting paid for this!

Myrna: We’re going to talk about a,  fitness mindset but, how did you get to  the, entrepreneur mindset?

Brian: I found the success clues.  It didn’t really matter whether it was leaving a teaching job to overcome that fear or somebody that’s trying to lose 100 pounds of weight. We all have these stories that hold us back. We all have these fears and insecurities. When I was starting to develop that, fitness mindset, it became my whole philosophy.  When it comes to, fitness, you need to have a little education on how to get in shape and it looks different for everybody.

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Nutrition and the fitness mindset

My nutritional philosophy is doing what you can stick to.  What’s your goal?  What foods do you enjoy and how do you find a diet that you can stick to over the long term?’ It doesn’t need to feel like a diet.  That’s my whole nutritional philosophy to have a, fitness mindset. It’s the same for weightlifting.

Not everyone does, ultra marathons. Most of the people I work with do a daily step count, they hate exercise. So we go cool, you’ve got 10,000 steps today, that’s a start. I want you to do some exercise every day, so 10,000 steps that’s okay.

It’s just about what can you do in the long term or what can you stick to? I think that the, fitness mindset, is all about – here’s the basic education on how to lose weight or how to build muscle or how to get a bit stronger and here’s the, mindset, to keep it because that’s the really important thing. You talk about, mindset, on your podcast all the time; the, mindset, is what allows you to keep it and developing is what’s going to reap the most dividends over time.

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Staying the course: weight loss tips

Myrna: It’s sustainable change when you change your, mindset. It’s actually sustainable.  If you change your diet or you change something external, it’s not your, mindset, then it’s easy for you to revert back to your old habits.

What are the biggest mistakes that people make when it comes to their diet? Can you share some, weight loss tips?

What are some, weight loss tips, if you want to lose 20 pounds?

Weight loss vs fat loss

Brian: I’ll surely give you some, weight loss tips, because when it comes to understanding, weight loss, or, fat loss, first thing is not confusing those two things because they’re two different things.

Weight loss, is lowering the numbers on a scale. Fat loss is reducing the amount of fat in your body.

A lot of people use those terms interchangeably, but they’re actually two different things. It is very easy to manipulate, weight loss, a lot of them fad diets – bad diets, juice diets etc. They manipulate, weight loss, because they massively restrict calories, reduce carbohydrate and as a result you will weigh less when you step on a scale, but doesn’t mean your fat levels have come down.

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Download on Spotify

Weight loss from Fat reduction

Whereas, fat reduction, on the other hand, is that you’ve got what’s called a calorie deficit that your body has to take some of that stored fat and burn it for fuel. When it comes to, weight loss, there’s only one thing you really need to understand –  it’s how calories basically work.  If you consume too many calories, more energy is added to your body. Your body takes that extra energy and stores it as fat, the same thing works in reversing a calorie deficit.

If you consume fewer calories, your body doesn’t have enough from food. It has to go into storage body fat and use that for food. So, when people know that it’s really about finding what dietary system works for and what you like to do:

  • People will do a, keto diet,
  • Some will go,  plant-based diet,
  • Others will go for clean eating,
  • Some people will count their calories,
  • and a few people will find other plans that works for them.
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Jumping In:  Planning Your weight loss

I’m all about the basic science of, nutrition, when it comes to calories and then finding a nutritional plan that you can stick to over the long term. When it comes to, weight loss tips, it’s about sustainability and finding what you can do over the long term.  If you want to go a bit stricter with this, you don’t have to count every calorie, you don’t have to do any of these things, you just have to make a little more of a conscious food choice.

What am trying to say here is understand that, weight loss, and, fat loss, are two different things, just figure out what you’re tracking. However, I recommend that anyone who’s obese or overweight should track, weight loss, because it’s easier. You don’t have to track fat, you’re better to just step on a scale and see, but if you’re somebody that just wants to feel a bit better and drop a dress size or two or just have your clothes getting a bit looser, you need to track body fat.

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Building mental toughness and a fitness mindset

Myrna: One of the things that you have done is not only you’ve gone from school teacher to, personal trainer, but you’ve developed,  mental toughness, because you’re now an, ultra endurance athlete. How does somebody build mental toughness, and a, fitness mindset, to achieve some of their, weight loss, or, fat loss, goals?

Brian: When it comes to, mental toughness, I think breaking down the misconceptions around it is probably the most important thing before you go into the tips.   One of the, mental toughness, issues I had was realizing some people were born mentally tougher and some people were just mentally tougher as opposed to realizing that it’s something that you develop over time.

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Mental toughness and fitness

It’s like a muscle-like, what I call your, mental toughness,  muscle, the more you exercise it, the more you develop it, the stronger it gets.  When it comes to, mental toughness, they’re kind of two sides of the same coin with self discipline (i.e. when you exercise that muscle and get stronger) over time. When it comes to developing, mental toughness, what I normally ask  people is “Can you anchor your day in two or three things that will support you moving forward?”

Successful people do what they have to do regardless of how they feel or think.

You can develop that, mindset, anybody can develop that, mindset, over time. It’s one of my brain tattoos. Another way to put that is you’re not always motivated for fitness, right? But do it unmotivated until you feel motivated.  What I mean is you do it until when becomes natural.

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Running for fitness

I don’t really enjoy, running, that much, but I run a little every day just to keep that, mental toughness, muscle ticking. I’m sitting here thinking of the, mental toughness, of running a marathon over 100 miles, and maybe after 25th miles you’re broken down. You can’t seem to go anymore, but you put in a one foot in front of the next and your foot feels like rubber yet you keep going.

Myrna: I don’t know if you have read the book “Can’t Hurt Me” by David Goggins or the book  “Finding Ultra.”  Finding Ultra was about a 40 year old guy who was having problems walking up the stairs and then he transitioned to become a plant-based,  ultra endurance athlete.  It was so fantastic reading about his journey to becoming an, iron man, and, ultra endurance athlete. Of course, David Goggins talked about the, fitness mindset, in his book “Can’t hurt me”  he kept going on his marathon runs sometimes, running, on broken legs – developing the, mental toughness, to keep going at all costs.

This is the exciting part of this interview, you don’t like, running, yet you run 100 miles ultra-marathons. Tell us about that.

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Marathons are the metaphors for life

Brian: Marathons, can be everything from 25 miles to 200 miles potentially. What I love so much about them is the, fitness mindset, you have to develop to complete them.  When you’re running an earth, marathon, like it’s the biggest metaphor for life of all time.

Even a normal, marathon, is difficult  for the average person.  You get tired;  you don’t want to continue. The pain is unbearable,  the voice in your head is telling you to stop, but you just have to learn to override that voice and put one foot in front of the other and keep moving forward.

Everyone on a, weight loss, journey has the same issues, it’s like – Oh, I want the ice cream in the fridge, the voice in your head is telling you to eat that ice cream, you have to learn to override that voice and don’t eat the ice cream.  It’s the exact same voice that tells you that you can’t do this, weight loss, thing.

When you let the negative voice in your head win

You have to learn to master and control that voice in your head and you get better at that over time as you consistently move forward on whatever journey you’re doing. For me, it was so. What happened to me (probably the best story), I can give here was in 2019. I ran through the arctic circle in a, marathon, of about 230 kilometers. The tip is north of Sweden, it was minus 40 degrees the coldest I’ve ever experienced.

There was one point where (I have a photo up on my Instagram), where my eyelids froze over because obviously you’ve got water in your eyelids and it was so cold. My eyelids froze that I couldn’t blink properly and it kind of gives you an idea on the conditions. But, 86 kilometers from the end of that race, my Achilles tore so that the tendon at the top of your ankle just above your ankle and now the likes of David Goggins, and hearing these people helped me massively, because they’ve been through these conditions.

We talked about the race where he was pooping himself and had to strap up his foot with stress fractures. I would read a lot of those books, listen to a lot of those podcasts in the lead up to these events. When my Achilles tore 86 kilometers from the end in the arctic, it was a case of well – “I’m not coming back to finish this and do this again”. I’ll be like if I don’t do it now, I’m not coming back and for me, I had a little of self-awareness, that I think everyone needs to bring to their own mindset. For me, I’m not able to give myself a, plan B.

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Transform your Mind TuneIn Radio
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Never Have a Plan B when developing a fitness mindset

I can’t give myself an out because from experience to somebody that’s quit races and backed out of things and pulled out of things, if I give myself an out, I generally take it when times get tough. When I went to the arctic, I had no, plan B, my goal was I either finish this or get to the Arctic Circle line which is 230 kilometers from where I started or I get shipped out on a helicopter. I was like, it sound crazy now, but I had to make that commitment to myself before I go now.

Not everybody has to do that, but having some version of no, plan B (like somebody else’s no, plan B), is you don’t buy your favorite foods while you’re starting on a, weight loss, journey until you get to a certain point where you can reintroduce them.  it’s all relative in terms of how somebody would apply that into their own life. For me, developing that, fitness mindset,  was just putting one step in front of the other and keep moving forward.

Anyone can develop that, fitness mindset, over time, that no, plan B, mindset. Just keep putting one foot in front of the other, whatever that is, you’ve lost 100 pounds and you’re trying to lose 150, but you’ve gone up 10 pounds. What do you need to do now that’s going to help you get back on track? It might be taking a break, and it might be going forward. It’s relatively based on the goal and you use that. You develop that going forward and you use the failures feedback. It’s never just a success.

Book: The Fitness Mindset
Book: The Fitness Mindset

The Fitness Mindset: Book

Myrna: Tell us about your books “The Fitness Mindset” and “Rewire Your Mindset”

Brian: Rewire Your Mindset, is an extension of the, Fitness Mindset. The Fitness Mindset, is the book that I could give to people that would help them with their, fitness, journey. This is how you get in shape and how you stay in shape. It’s a short book for people who don’t really read books.

Rewire your Mindset, on the other hand was the book that I didn’t feel like I could go to the grave inside me. That was the book I needed to put out on paper.  If something ever happened to me,  I wanted my daughter to be able to read it. I wanted to get this book out of me,  it was my legacy book. They were written in two completely different frames of mind.

The, fitness mindset, gets them up and running with their, fitness;  rewire your mindset, cements it. They’re like –  Oh! my God I am in the right place now, I’m a believer.

Conclusion

Rewire Your Mindset,  it’s very much all the misconceptions and beliefs that you have so you can take ownership back in the decisions you make. I split it up into, health, wealth and, fulfillment. Like the four quadrants, these are the areas of your life that need the most work.  Rewiring your mindset, so that you can get out of your own way effectively”. I love the quote, it’s normally attributed to the Buddha, but I don’t know who it’s from.

Your biggest enemy live between your two ears. Buddha

The whole book is about rewiring the way you see things so that the enemies in between your two ears can go after the body.  You can go after the dream job you want, you can go after the family relationship you want, you can go after the things that make you feel fulfilled. In my case, it’s ultra endurance events and spending time with my loved ones and my family. Other things that make me feel fulfilled and light me up inside is conversations like this one!

Myrna: As we wrap up Brian, it’s been an incredible conversation with you. I love your energy and physique. Congratulations on your podcast. What’s the name of your podcast?

Brian: Brian Keane podcast.

Additional Resources

How to Maintain Sustainable Weight Loss

Why is Renewing Your Mind Important?

How to Use Your Words To Change Eating Habits

Eat Your Words

The, words, that I used all the time was “I shouldn’t have eaten that”.  Then I always pray to God for help to stop me from, binge eating.  I didn’t want to, eat, all of that food, so I became like almost obsessive about, dieting, and my, relationship with food.

My guest today is Isabel Chiara.

This post is about transforming self-destructive eating behaviors with self-compassionate dialogue.

Listen to the full interview here:

https://www.buzzsprout.com/1761155/episodes/9356698

 

Introduction Eat Your Words

Isabel’s new book EAT YOUR WORDS is not the typical, self-help diet book, Instead, Isabel’s approach is a more narrative, semi-autobiographical exploration of the sensual-and-painful relationship to food so many of us can’t escape. The book expertly coaches from life lessons and experiences of the uber-relatable curvaceous girl entry into womanhood.  Her hearty Italian appetite make for a complex-carb tale about the depth of our relationship with self-nourishment.

Myrna: Isabel, can you share with our listeners your own journey through, body shaming,  and self-discovery?

Isabel: Of course. In my own journey, food, eating and, dieting, has always been a big point of contention my whole life. It was through this non-acceptable way that I eat and always focus on the food. I always guilty after eating,  like I shouldn’t have eaten it.

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Your Words are important

The, words, that I used all the time was “I shouldn’t have eaten that”.  Then I always pray to God for help to stop me from, binge eating.  I didn’t want to, eat, all of that food, so I became like almost obsessive about, dieting, and my, relationship with food.

I started using, words, like there’s a certain way to, eat, there’s a certain way to be with food, and, diet. Each day I try to do it, there was always a new, diet. That is what has been the journey of my life. It’s been a journey of the kind of needs to come to terms with on some level and I think the, body shaming, was me telling myself my body is this way because I ate all that food.

Many times in my book, my main character, I say she’s walking around with no head. This is to highlight that sometimes we are disconnected our head from our body.  It’s a very common feeling or a life existence that is happening on some level. It’s kind of introspection book on the whole journey of the, body shaming, and coming to terms with the body, mind and spirit on some level.

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Eat Your Words: Stop the negative self talk

Myrna: How did you transition from walking around kind of discombobulated – which is a word where you’re not connected and then you got to the point where you’re going to, eat your words, because you’re not going to be telling yourself these negative things about food. What was your transition? Did you go to a Therapist?

Isabel: There have been a million people involved in this process, because you’re always a person with focus and you’re always trying to come up with a resolution to stop, self destructive eating.  It’s almost like I became a researcher. It was really a journey of finding what was really in my own soul, what was I really like?

  • What’s up with me?
  • What’s bothering me?
  • What’s the pain about?
  • What am I trying to stuff down with food?
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Transform Your Mind Podcast Player FM
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The Mind Body Connection to Dieting

If your body and mind are disconnected, you can’t even figure out what your, words, are saying to you.  I saying to myself on a daily basis, a lot of negative, words, about myself and my body. I saying these, words, to myself before I, eat, and after I, eat.

What happens is when you take yourself to task on some level, when you start to really become conscious,  you notice your, words. First thing I became conscious was I knew I needed to be in my body.  Because when you are out of your body you eat unconsciously.  For different people, it’s different things. I started to work out because I needed to feel my body and I was out of it.

The other thing was, as long as you’re feeling your body, then you get to hear your, words, and what you’re saying to yourself. So, the, words, started to become more conscious. What I have realized lately is that to be out of your body, you have to be really busy with things. If you’re busy, then you also have those, words, that are saying – oh! I’m so busy, I didn’t, eat, all day long and I’m starving. Now, I have a permission to just, eat, whatever I want, wherever I want and it doesn’t matter. It doesn’t matter which  is what we say to ourselves.

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Transform Your Mind Podcast Pandora
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Self destructive Eating

Myrna: Where did your, self destructive eating, habits come from? I know you mentioned that you’re Italian and, Italian food, has a lot of carbs and pastas and things like that. Is that where your, eating habits, came from?

Isabel:  Yes, except for Italians are for the most part are thin! I mean I’m in the restaurant business. I started my whole life in a family restaurant business, so my focus in life became food. At an early age, when we made food, we made huge meals. I never knew what a, portion size, was like. I never used the, words,  portion size, until I was in my 30s and 40s!

I would go to my friend’s homes and they would have like a bit of rice, or a bit of meat. I was like confused when I was younger, because that was never what happened at our house. I understand now the, portion size, mentality that really showed up in my whole scope of thought. My whole thought pattern shifted.

I was no longer eating like I was at an you can eat buffet.   My, eating habits, as a child made me end up with this  buffet mentality.

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Coping with Words and Body Shaming

Myrna:  At some point in time, you developed, body shame. You took me through your self-discovery, how did you use your, words, to stop, body shaming and accepting that you are a curvaceous girl?

Isabel:  Body shaming,  comes when you start a comparison with other people who are a certain size. You see people in a certain way and then you start looking at yourself as different. Each time you talk to people, you’re like wait, why don’t I look like you? But it doesn’t matter because we already internalized that there’s something wrong with us.

Whatever we look like, we want to be someone else. People start to say oh, for a little girly you’re eating a lot. Then you start to make a correlation with; I’m eating a lot, there’s weight here and there’s something wrong with what’s happening in me. I’m not okay and that’s how one starts to develop, body shame.

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Self destructive binge eating

Myrna: Why do you think we purposely distract ourselves when making food choices to the detriment of our health and, binge eating?

Isabel: I’m not a psychologist, I just know. I’ve been looking at this behavior for a long time. What I think is that we distract ourselves because we don’t want to feel the things that is going on in our life. I think a lot of times, when we do choose, binge eating, we are actually eating food as a distraction.

Maybe the right hand doesn’t know what the left hand is doing kind of thing. A lot of times, we start to, eat, because we start to feel something’s coming up. It doesn’t matter what it is, it could be happy, it could be sad, it could be like anger and/or even bored. I, eat, when I’m bored.

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Google Podcast Transform Your Mind

Notice what going on in your body before you eat that food

When there’s nothing going on, there’s still something going on in your body. If there’s something going on your body, but you’re not present to it or you don’t want to know what it is or what for every reason, you’re not used to it.   I think a lot of times people don’t recognize their feelings or they judge their feelings.

I’m a night time eater. I could do all day long with no food (because every emotion from the day maybe was just piled up), but at night, I’m like a wreck for that. Not for nighttime or for that one time and it’s all starting to come up and then we’re like let’s just go for it and we start, binge eating.

Myrna: Yes, that has been my biggest struggle for a long period of time. I couldn’t stop eating at night. It’s a little under control now, but that was my biggest struggle for a while.

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Diet and Nutrition

Isabel: I decided to lose the word, diet. I decided to do something different for myself which eventually added more nourishment and nutrition to my day.  I first started with being in my body, and then I used my, words, to say let me give myself food instead of saying, I’m going to take away food and I’m not going to eat this.

I started giving myself different foods, I allowed myself to have more nutritious foods and I started creating a new mindset. This new mindset was alright. I was totally resistant to this, but I started finding a place that had green drinks. I could have green drinks which took the edge off of hunger and it made me feel in my body.  So,  instead of going into the business of my whole day, I’m going to add a green drink. Just one thing, I added nutrition instead of taking something away,  I was going to give myself things.

If someone once likes eating at night, instead of having the bad things we want to, eat, at night you and what would you give what did you give yourself to replace that because a green drink. Just starting to give yourself other more nutritional things maybe you want to give yourself more vegetables than that and rice.

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Transform your Mind Podcast Index

Using Your Words to Change your Mindset

Myrna: How can those of us struggling with, weight gain, and a pure relationship to food face the issue head-on?

Isabel: The first thing I say is to, change your mindset.  Start creating an intention for yourself and start creating a, mindset, that you’re in the middle of the process. I always like to say we’re always in the middle of the process and that we are shifting. We’re always shifting and we’re always changing, even though it looks really bad – it always looks really bad before it gets really good. We’re going to start to use the right, words.

Myrna: Tell us about your book “Eat Your Words”, why you wrote it and what do you want someone that’s reading it to walk away with?

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Book: Eat your Words

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Isabel: The book was a way to be conscious for myself like it really was. I wrote it for myself like a journal. I was really writing a book, but it was the stories of my life. So the goal was for me to get to some kind of resolution in my life. The stories are for people to really understand that they’re not struggling in this arena by themselves. This is really to bring the behaviors to consciousness and to show anybody that he/she is not the only one going through this. I mean most of the world is going through this on some level.

Now you become conscious of what the, words, are and how they affected our behaviors and through that, there is healing that can be done when you see something that somebody else is doing and you hear what their process is. I bring up a lot of processes.

Myrna: Where does the, “Eat Your Words,” come from? I’m assuming it’s internal dialogue.

Isabel: “Eat Your Words,” is internal dialogue and it starts at the origins of the family.

Myrna: It’s all about inner dialogue? But the inner dialogue as you can imagine is kind of runs your life and it could be conscious or unconscious.

Isabel: It wasn’t so sometimes.

Myrna: It’s unconscious right?

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Isabel: It was the, words, that I would say, as my mantra was, oh I don’t care. The biggest, words, were “oh I don’t care”. However, once you start saying I don’t care, it doesn’t just apply to what you are eating.   It really becomes what you start to say to yourself, the, words, you use.

  • I don’t care,
  • Oh I don’t care about myself
  • So I don’t care what I put in my body.
  • Anyway I don’t care what becomes of my life.
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Conclusion

Myrna: How can readers connect with you and get a copy of your book?

Isabel: If anyone wants to get the first chapter of my book, just to see if they like it or if it works for them, they can go to https://isabel-chiara.com, on that page, they could download the first chapter for free or they could just buy the book on Amazon.

We also have a membership site called Healing and Activation Process Integrations. Happy place is what I call it. It’s going to be a lot of processes that are going to help people to get inside of themselves. It can move things and look at things differently and channel them differently.

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Transform Your Mind PTWWN TV

Additional Resources

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