Are you a stay at home mom? Why not become a, mompreneur? Allison Lancaster, lifestyle blogger and, mompreneur, shares how to start and grow your business along with your babies.
Today on the, Transform your Mind, to Transform your Life radio show and podcast. I interview Allison Lancaster. Allison is a mom, wife and six-figure business owner. She started her business in 2016 after giving birth to her first son, who spent 2 weeks in the NICU. She has since grown not only a lifestyle blogger; but has become a trusted online business manager for entrepreneurs who are seeking to find purpose, passion & freedom as a, mompreneur. Allison’s passion project is teaching other moms how to become work at home moms so that they can grow their business along with their babies.
Allison How did you go about deciding to be a Mompreneur?
The entire time I was pregnant with my son, I had decided to go back to work. We had a daycare picked out and everything. But I think going through the NICU experience and just becoming a new mom, that’s a huge life change. Whether you’re an NICU mom or not. I can remember one day that just sticks out in my mind, my son was about two months old, my maternity leave was dwindling down and I could just remember sitting looking at my baby and just crying. I didn’t want to leave him to go back to work.
Myrna: So you fell in love and couldn’t bear to part with your baby!
I’ve always had kind of an entrepreneurial spirit. I had my own business as a wedding planner and always had a side hustle. I have always wanted to have my own business. So when I decided to be a, mompreneur, I started just researching like a mad person on Google for ideas. I started out by buying things from Walmart on clearance and then trying to sell them on Amazon, which some people make great business out of; but I just could not do it.
So I considered what I am good at. I clarified my strengths. Writing has always been a passion of mine, so I decided I’ll just start a, mompreneur, blog.
I really didn’t think that it would be any sort of a career. It was just something I used as an outlet.
How did you build your Business as a, Mompreneur?
The, NICU experience, was really kind of a traumatic birth experience; so I decided to download by writing about it and maybe helping other NICU moms.
The, NICU experience, is a different kind of experience from a regular birth. I mean you don’t get to hold your baby for days, possibly weeks and you’re separated from him or her and you have to watch them being fed by tubes. It is both a traumatic and terrifying experience.
Other, NICU moms, started sharing their experience and it was powerful.. My blog was very quickly picked up and syndicated by a large parenting website.
I joined some blogging groups on Facebook and I found this amazing community of bloggers who were very receptive and helpful.
Then I started promoting my blog on Pinterest, just kind of pinning it just to see what would happen. My content very quickly gained traction had I had some viral pins.
Then friends started to reach out to me and there they were like, hey you’re doing really well on Pinterest. You’re being syndicated in all of these places. What are you doing and how can you help us?
So that’s really kind of where the online business management side of my business was born.
How did you Grow your, Mompreneur, Business along with your Babies?
I took on one client and then they referred me and here we are some 50 or more clients later.
Myrna: Wow yeah I have a blog ( this one!) and my blog did not take off! I have never been syndicated and I have yet to figure out what Pinterest does! So you’re doing great. Why do you thing you were so successful so quickly?
It has come full circle. Initially I would have said it was the marketing pieces of it and the website building and things like that. But late last year I noticed a shift. People wanted to hear about the nuts and bolts of running a business and that is what I blogged about.
Today I kind of talk about everything, I call it a lifestyle blog. I share a lot of my grandmother’s recipes. I’m a southern girl and we like our food. I share a lot of parenting kind of tips and advice too. I have 2 kids now. A 3 year old and a 9 month old. As they’re growing, things that I’m learning and discovering, I share.
How to Find your Passion, Purpose and Freedom as a, Mompreneur
Mompreneurs, are women entrepreneurs who just happens to be moms as well. A lot of, mompreneurs, started their businesses because they wanted the freedom to stay at home with their babies, or the freedom to travel or whatever kind of freedom they are looking for.
I have started very recently a free course for, mompreneurs, who want to become virtual Assistants. Mompreneurs, who want to stay home with their babies and don’t necessarily want to sell a product or create a product. I want to teach them how they can start a business offering virtual assistant services. We all have marketable skills whether that’s accounting, bookkeeping or marketing. I kind of coach them through the process.
Most, mompreneurs, don’t even remember what their purpose was in starting their business. They just wanted to see the light at the end of the tunnel. So I do a lot of business strategizing with clients. I ask them what is your five-year plan for your business?
Why did you start your business, was it to stay at home with your babies or was it to travel?
Then I ask them. Are you seeing those things in your business right now? If not why?
I teach, mompreneurs, to find their passion and purpose by doing what they love.
I think it’s different for every person; but there’s just a lot of questions and kind of deep-diving and soul-searching that you have to do. We have to do it consistently, not just in the beginning or in the middle of your business. It’s a daily thing. Ask yourself, how does this task fit into my bigger plan and my bigger purpose?
Listen to the full interview by clicking the link below or by downloading and subscribing to your favorite podcast player.
You can use your, intuition, in the, transformation, of your, business, by paying attention to signs. There’s signs like for example, you open a magazine and there’s something that pops out at you or a song comes on the radio and it triggers something you were asking the universe for an answer.
Jenny Fenig specializes in empowering creative women, entrepreneurs, to increase their confidence, impact, money and time-freedom by mixing modern and ancient practices. Jenny spent the first decade of her career in the corporate space as a public relations executive and event producer. Jenny then shifted her focus to working with, self-employed women, helping them package their magic to exponentially grow their, business, income and joy. She’s proud to lead the most trailblazing online community for transformational coaches, consultants, creatives and wellness professionals working with the energy of their intuition, the moon, and the seasons. Jenny is the author of “Get Gutsy” and also a podcast host. She was a Silver Stevie Award Winner for Coach of the Year.
Listen to the full interview here:
How Monpreneurs can use signs for the, Transformation, of their home, business
A mompreneur is a mom who is an, entrepreneur, working her business from home while raising her kids. A great visual is kid in one hand and phone in the other!
I tell you it’s actually one of the most beautiful things I know.
Myrna – You mentioned, intuition, and you mentioned vision and clairvoyance in your bio, can you share how, intuition, can help, entrepreneurs, in the, transformation, of their, brand.
Jenny – You can use your, intuition, in the, transformation, of your, business, by paying attention to signs. There’s, signs, like you’ll open a magazine and there’s something that pops out to you or a song comes on the radio and it triggers something you were asking the universe for an answer.
Let’s say you’ve been struggling with something or pondering a question, you can get your answer from daily living. These, signs, will continue to be around you all the time you just have to to open to the universe talking to you. You’ll be in a conversation and someone will drop a line and you would be like that’s exactly what I needed to hear that day, so I’m a big believer of using, intuition, and, signs, to get answers to the, transformation, of your brand.
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You don’t need to be drinking from a fire hose, we’re living in a world with so much information, the news cycle never ends. Social media never goes to sleep.
So let’s connect the dots on, signs, and, intuition. Your mindset has to be open for instruction and inspiration. You have to have a mindset for, transformation.
Myrna – I received a, sign, one day I was reading the newspaper. I saw an article about a Life Coach. That was my, sign, and I used my, intuition, to know that becoming a, Life Coach, was my purpose.
How do entrepreneurs and mompreneurs look for signs for, transformation
This is where your own spiritual practice comes into play. You can just say to God or the Universe “I’m open, I’m ready, show me the way. Show me a, sign, help me use my, intuition, to know where to go next in the, transformation, of my, business. Then just open up just open up and trust and know that the answer may not come on your exact timetable, like within in the next hour; but it will come.
We are always being guided. We all have angels and guides that show you these, signs, and inspirations.
As women we get up get up and put on those heels and go to work Monday through Friday from nine to whenever, because that’s the game. That would be very much kind of the setup of the, sun. The, sun, is going to always rise in the East and set in the West. Women are not built to work with, sun, energy.
How women can use the feminine energy of the, moon, in their, transformation
On the other hand, when we look at the, moon, it is a more feminine energy.
Women are very connected to energy of the, moon. The, moon, is in a different place in the sky every night.
It’s just so fascinating to me that as women our energy changes during the lunar cycle, just like the, moon’s, energy changes during the lunar cycle. I was never taught this growing up, it was something I learned over time. I was forcing myself to show up every day and be the same time like the, sun. I was doing this for decades.
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How to use the phases and energy of the, moon, as, entrepreneurs
There are four main phases of each lunar cycle:
There’s 13 moons in a year and there’s 12 months in a year.
We go through a full lunar cycle when we go from a, new moon, back into another, new moon. The, moon, is always changing.
The, moon, is always changing and growing in terms of her light in the sky. When that light diminishes, we go through that entire lunar cycle and so at the beginning of a cycle we have what’s called a, new moon. When you see the light on the right side of the, moon, that’s when you know it’s a, new moon, you’re in a new phase.
This is when women can start their, transformation, journey because they can harness the lunar energy really tap into their vision.
New moon and Transformation
During the, new moon, phase, you will be resting, and renewing. This is where, transformation, takes place. You will be saying I want to put my energy and my focus for this upcoming lunar cycle on this project.
You can use a, moon, cycle magic tracker to help you use the phases of the, moon, for your, business, transformation. You could say, the date of the, new moon, is this, so I should be feeling this. My, intuition, should be this and my intention for this, new moon, should be this.
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Set a promotional plan for this business, transformation.
During this phase, I’m going to ramp up my health and fitness practice by ensuring that I sweat five times a week
The next phase of the, moon, cycle is the Half Moon. It is 7 days to a week after the, new moon. This is called a first quarter, moon. This energy is is connected to personal growth, action and commitment. This is where you make a plan for personal growth to help with the, transformation, of your, business. You take action on a next step, and you make a commitment to the, transformation, of your brand.
You’re going to check back in and say I’m going to go back and look at my intention that I set in the, new moon, phase and look back at my goals and see how am I am doing. How far have I come in my, transformation? If your measure is not up to your goals, this may be a time to take action and double down.
Maybe you realize it’s time to make a shift, because you realize you’re not in alignment or the world has changed and you need to make some pivots. You also don’t want to be anchorless where you can get thrown off course when the winds of the storm come. That would knock any of the progress you made in your, transformation, back to ground zero.
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The Full Moon and, Transformation
A week after the half moon, about seven days later, you’re going to get to the, full moon. We all know what the full moon looks like, it’s glorious. That’s when we’re in our fullest power. The moon is in her fullest Power. My sign is Taurus so I love the, full moon in Taurus.
As women we all went through our bleeding years where we had a menstrual cycle. The energy of a, full moon, is connected to the energy of ovulation. It’s the few days in our cycle where we could conceive a child.
That’s the energy that the, moon, is putting out and we can you can tap into it. We can tap into the transformational energy of the, full moon, and 10x the, transformation, of our brand.
You are hot stuff during this phase of the, full moon, cycle. Everything you touch can turn to gold; but you got to go for it.
You got to send that email,
you got to place that phone call,
you got to go to the event
put your name in the hat
send the proposal
Whatever it is, you got to believe in yourself and be willing to make those bold moves and bold decisions for the, transformation, of your company and brand. That’s the energy of the, full moon.
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Last quarter lunar cycle and, transformation
The next lunar phase is the, last quarter moon . The, last quarter moon, the energy of that phase of the cycle is let go to rise higher. If you invested time and energy into your health and wellness it is the time to see those results. Rise higher in your relationships, rise higher in your financial growth.
Let go of what didn’t happen and focus on the next cycle of the, New moon, for those projects.
We have a coach certification program to help life coaches in the, transformation, of their coaching, business. I call this co-creating and coaching with the cosmos. We’re really tuned into this framework called the magic makers method.
Myrna – I’ve been intimately connected with the, full moon, because the, full moon, affects the tides and our internal system which is made of 70% water; but I didn’t pay any attention to the other phases of the moon like then, new moon, or the, last quarter moon.
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How Can women entrepreneurs build confidence by learning to distinguish between their inner voice, and their, inner critic?
Jenny – The, inner voice, it’s really that ability to get still and to get quiet which is so important for women, entrepreneurs. We’ve got eight million notifications coming in on our phone and it’s buzzing on our computer and the noise is everywhere. So we need to clear out and have a regular practice where we get quiet and get still so we can hear our, inner voice.
Listen to that, inner voice, to know and feel what’s pulling you forward and what’s pulling you back. We have that connection with our bodies and when you start working with nature, working with the seasons, working with cosmic energy, you’ll find that place inside of yourself again and you’ll be able to distinguish between that inner knowing and the, inner critic.
The, inner critic, is that gremlin in your head that stops your, transformation
You’ll never be good enough
You’re making a mistake
You don’t belong there
You’re screwing it up
They’re all laughing at you
I could never put my message out there, because there could be some mean person who wants to dump on me and I can’t handle it that. Your, business cannot get to a, transformation, cycle with the, inner critic, in your head.
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I love the book “Big Magic” by Elizabeth Gilbert she lays it out there’s, it’s really about guidance. Creative people we create through ideas right and we need ideas to come to us from our, inner voice, which is our source.
When we get ideas from our, inner voice, and we don’t act on it, we can’t get mad when someone else become successful from an idea we didn’t act on.
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