How to Build a Scalable Online Business

I made lot of mistakes in my first year and then with, business coaching, I started to understand how to build an, online coaching business, a scalable business, and a sustainable business. My, online business, took off to seven figures.

My guest today is Sigrun, business coach and mentor. Online businesses, are booming, the pandemic has forced everyone online; so even if you didn’t have an, online business, before 2020, hopefully you have one now, because having an, online business, is the global trend.

I understand that 20% of the people who went online because of the, pandemic, will stay online because they just find shopping online more accommodating and useful.

Sigrun,  is going to give us some information on how to be successful in your, online business.

Listen to the full interview here 

Introduction to building a scalable online business

Sigrun Bio

Sigrun, started her, online business, and quickly built a multiple seven figure, online coaching business, with membership, coaching programs and masterminds. She has helped women from all over the world start and build their, online business, to six and seven figures.

In 2020 she founded a real estate company around two properties and started her first fund.  Her next brick project is an International conference in Iceland called the, self-made summit.

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Helping Women succeed in their Online Business.

Myrna – is your coaching specifically for women or everybody?

Sigrun – I would say it’s specifically for women, even though I have a few male clients. I don’t turn men away; but my mission is to accelerate gender equality. I’m doing that through, female entrepreneurship.

Myrna – Very interesting story, it says that you started your, online coaching business, because you lost your job twice in two years and then you became sick for seven months which made you become an, entrepreneur.

A lot of people during this, pandemic, are suffering a similar fate, because they lost their jobs or they were sick with, COVID-19, or something like that. What happened to you in 2014 is happening to a lot of people right now.

Can you share your story and hopefully inspire someone who has lost their job.

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Sigrun – I got sick in 2010, so that’s over 10 years ago.  I had been a CEO for a number of years and then I moved from Iceland to Switzerland. I got a job in a small company where I didn’t have to do many meetings, I just sat on my desk for nine hours a day. I developed something called RSI which is repetitive strain injury.

After I got this injury under control, I started to ask myself. Do I really want to go back to work nine to six, nine to seven, you know work nine or ten hours at the desk?

I could be working from home and that’s when I started to taste the freedom and flexibility of potentially an, online business. Many people will just not have a business idea, and I struggled with that piece. I spent several months trying to figure what my, online business, should be.

I ignored the obvious choice which was a, business coach, because I had been a CEO for 10 years with a master’s degrees including an MBA from a business school and still the idea of being a, business coach, was somehow too horrible.

Don’t think too much about your online business idea, just do it.

Overthinking and not moving forward is the most dangerous place you can be.

Myrna – A lot of people do that, people always think that they can only start something when the time is or they have the funds etc.

But it’s a fear of failure that prevents them from moving forward.

It’s better to take the first step even if it might be wrong step. It’s better to take some step than no step.

Sigrun – Finally after 18 months of being inside my head and overthinking, I started my, online coaching business,  January 2014.

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Hire a Business Coach to Help you with your Online Business

The next challenge came when I thought I could figure this out on my own.  I had decided to be a, business coach, but I didn’t know how to coach myself.

Myrna – The problem with that scenario is a lot of times most,  entrepreneurs, do it all in the beginning, because they don’t have the money to hire a, business coach.

Sigrun – How we get past that financial situation in the beginning is  there are lots of programs that cost nothing and still give you enough steps to move forward. As you grow your own funds, you can invest in more expensive programs.

My lowest price, coaching program, is $3000 and I know that it’s possibly out of reach for some people, but at the same time I offer a lot of free content.

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Look for Free Programs to Help you With Your Online Business

I have a podcast where I offer, business coaching. I also have free trainings every three months or so that people can join. So you can get to a certain point with free stuff.

After nine months of thinking I could do it on my own in 2014, I pulled out my credit card and invested $5000 in a, business coach.

It was like what I call a rocket up my butt.

My, online business, took off. After nine months of what I call throwing spaghetti at the wall, the puzzle started to work out for me.

I made lot of mistakes in my first year and then with, business coaching, I started to understand how to build an, online coaching business, a scalable business, and a sustainable business.

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How to create a scalable online business

I went into business with the aim of making it, scalable, sustainable and profitable. I had run multiple businesses before and one thing that I didn’t like was when revenue was tied to the number of employees.

That’s the beauty of an, online business, of offering courses and, scalable, programs, memberships and masterminds, that is not so people dependent.

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How to Scale your online Coaching Business

It was about mid-second year that I started my first, group coaching, program and immediately sold out. I had two groups of six people. I started with six people, because I saw some other coaches do it.

Then I tried eight people and then ten people and twelve people and it took me a year to finally then offer a group of 18 people. My first 18 people group stayed with me for two more rounds.  Every, group coaching, program ran about 10 to 12 months.

Then I started to ask myself if 18 people was the limit?  I can run maybe five groups at the same time, but that is a limit again. How can I scale from there?

So in 2018, after doing 18 people, coaching groups, for a while and getting to the limit of how many groups I can run, I decided I was going to have a more, scalable, program. I get other coaches to come in with me and coach separate groups. This was a huge step for me.

Myrna – Tony Robbins is making millions doing that. He trains coaches to do his, coaching program.

Sigrun – Absolutely, now I have six coaches plus myself in this, coaching program, with 500 members, so totally doable to scale to that size.

 

How to start on online business

I can literally take an absolute beginner on a 10-week journey and they will:

  • Build an email list.
  • They will create their first or next, online course, that is four weeks.
  • They will sell another, coaching program, that they also come up with in the program.

 

So, after 10 weeks they have an email list with excited buyers, they have created an, online course, that is four weeks and they start the process of creating a second program that is longer than four weeks.

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The seven stages of a profitable online business

  • Stage one: one-on-one coaching. I do believe people benefit from doing,  one-on-one coaching, you start the seven stages with stage zero which is sometimes confusing. Stage zero you’re not making any money, that’s the research stage. That’s where you can for instance, create a course that is for free.
  • Stage two- Offer your first online course for free. A free four-week, online course, so you create something with your clients and then you know that people will like it, and then you can more easily sell it. So, in the research stage, you’re not earning money, but you are talking to your ideal client, you’re figuring out what you like, what they like.
  • Stage three – you start with, group programs. In stage three you have your four-week, online course. I highly suggest that people have a four-week, online course, as the first, online course, they create. You circle to the free 4-week, online course, you gave away for free in stage one. Now you can add testimonials and charge.
  • Stage four – once you have created a small, online course, this gives you the confidence to create your signature, online course. A signature, online course, is typically 8, 10 or 12 weeks. This is where you can start to really scale your, online business. The year I created my signature, online course, was the year that my revenues increased from $340,000 to $1,000,000.
  • Stage five – You want to finish your ascension model. Your  ascension model is literally the journey you want to take your client on. It’s 27 times more expensive to always get new clients, so you need to create a pathway for your clients to move up when they finish one, online course.
  • Stage six – Then there’s another problem I needed to tackle. Now I’ve created my, online course, how do I sell it? How do I launch my, online business?
  • Stage seven – Then I have a final program at the top where I take clients to a million dollars in revenue. I only work with 10 or 12 women at this level.

Your Ascension Model

  • I have an, online course, called Momentum. This is where they stay with me for 12 months.  They learn how to launch their, online business, again and again.
  • Learn how to get new clients.
  • Learn how to do Facebook ads.
  • Hopefully reached $200,000 in revenue

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It is important to know the numbers. If you have 100 people interested in your, online business, typically only three will buy.

In an, online business, we don’t talk to everyone, we do a webinar or we do a podcast.  We do different things, this is the marketing attraction model.

If you can envision a pyramid. At the bottom is the entry level program. In my case it’s a $3000 program, but for a lot of businesses this could be something like a four week, online course, for $197 or $297.

That’s the first taste of working with you and if people like it, they’ll move to the next stage. In my case I have kickstart, online course. Then they just keep moving up the pyramid.

Conclusion Online Coaching Business

Tell us about your, self-made conference, coming up for a thousand, female entrepreneurs.

The, self-made summit, was supposed to happen in 2020 we all know what happened, now it’s been moved to 2022. It is for, female entrepreneurs, so all the speakers are seven figure women who have built an, online business, in different industries.

 

These women built million dollar businesses and now they want to share their journey and their steps for others who want to follow or just be inspired to take action.

I’m all about action and implementation, so it will not just be inspiration, people will walk away with real action steps that they can take in their, online business.

I have one young speaker, Haley Thomas, she has worked with Michelle Obama.  She is a super inspiring young black woman who has built a non-profit helping children eat healthier.

How they our readers connect with you and buy tickets to the, self-made summit?

sigrum.com is where people can find everything about me and the conference of course and it’s sigrum.com/selfmade summit

 

I want to thank you guys all for tuning in to the Transform your mind radio podcast and TV show. Hopefully your mind was transformed

today on possibility of a successful, online business.

I want to invite you guys to join my Facebook group called Life coach where you’ll be inspired daily by dozens of coaches that we have on the platform including myself so thanks again.  Please subscribe to the podcast and leave us a review.

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15 Benefits of Hiring an Executive Coach

 

7 reasons Mindfulness Meditation can Grow your Business

detoxing the body and soul

Mindfulness Meditation,  is not just for Buddhists and monks.  Meditation, unlocks the power you have within to take your business to the top.

When you, meditate, you strengthen your intuition, spirituality, awareness, and most importantly, your own sense of self.  As many successful entrepreneurs know, reduced stress  is the foundation to creating the business and lifestyle you want.  If you are not removing your limiting beliefs and constantly working on your vision, you are limiting your own growth and the growth of your company. You are the lid!

Introduction to Mindfulness Meditation

As a leader or an Entrepreneur there is no better way to overcome obstacles, rise to the top or be creative with out first quieting the noise in your head. When you become still you tap into your creative power by connecting to your source. During, mindfulness meditation, you experience that peace that surpasses all understanding that the bible talks about.  When you forget about all the things you have to do and just focus on the life inside you by witnessing your breathing, you move closer to becoming conscious and understand your purpose. Being quiet and still allows you to listen to instructions from the  higher power who guides you. It is said that it is easier to guide a horse in the direction it is running in; so when you fall into line with what God wants you to do for his Kingdom then your business and your life become less of a struggle.

The reasons we practice, mindfulness meditation, are as varied as the many ways there are to, meditate. In the West, most people are drawn to, mindfulness meditation, to quiet the internal chatter of the brain and to reduce stress. Mindfulness meditation, is indeed a very effective stress reducer, but its benefits—sometimes mysteriously hidden—are far more bountiful. The actual act of, mindfulness meditation, can be as simple as sitting quietly and focusing on your breath while repeating silently a, mantra, a word or phrase. for example the, om mantra, or the Gayatri mantra. There are countless traditions and no singular “correct” way to practice, mindfulness meditation.

Find a practice that you like and stick with it for a while. Notice how you feel as you go about your days. If you find that you have more patience, feel grounded and better able to respond to stressful situations, and are more in touch with your intuition or “gut feelings,” you are enjoying the many benefits of, mindfulness meditation.

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I practice, mindfulness meditation, by finding a quiet place in the morning as I drink my coffee. I listen to a, guided mindfulness meditation, tape on topics such as “activating consciousness“, visionary me meditation, “the law of attraction” etc. as I listen I clear my mind by mentally repeating a centering thought and witnessing my breathing.  At the end of my meditation I am  relaxed,  totally open and creative. I usually write some deep insights after my meditation sessions and I get answers from God and the Universe to questions I ask. This is the perfect way to become a visionary and an innovate leader.

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Mindfulness Meditation, is good for our Physical Bodies

Scientists gathering data on, mindfulness meditation, have found that a consistent practice of, mantra meditation, not only boosts the mind, but it also bolsters the body. Studies shows that, meditation, can help reverse heart disease, reduce pain, and support the immune system, better enabling it to fight disease.

The mind-body connection between stress and disease is abundantly apparent as science is finding that, mindfulness meditation, can lower production of the stress hormone cortisol. This means, mediators, are better able to adapt to stress in their lives.

2: Mindfulness Meditation, is good for Our Relationships

Paradoxically, while, meditation, helps us tune in and turn inward to our true essence, it also helps us detach from our own egos to connect with others in more meaningful ways. Couples counselors have found when they assign their clients,  mindfulness meditation, the couples become less angry, more self-reflective, and more loving. When we become aware of—and honor—our interconnection with other beings, we are able to recast our perspectives, see our worries in a different light, and embrace gratitude, which is the heart’s memory.

The bible teaches that we can’t change others only ourselves and when we, meditate, we tune into who we really are. Our ancestral legacy is a brain that is primed to focus on negative experiences and has a tendency to get stuck in conditioned patterns of thinking, returning again and again to thoughts of anxiety, depression, and limitation. So in our relationships we tend to focus on what we do not have instead of what we do have.  As you meditate on a regular basis, you develop what is known as “witnessing awareness”—the ability to calmly and objectively observe a situation, notice when you are being triggered, and consciously choose how you want to respond. The ability to be present and aware is extremely valuable in every relationship.

3: Mindfulness Meditation, helps prolong our lives

When you, meditate, you strengthen your intuition, awareness, and most importantly, your own sense of self.  Yogis and doctors both agree, mindfulness meditation, even just a few minutes of deep breathing—relaxes the brain, reduces anxiety, and decreases depression. We say we can’t afford the time to, meditate, but the truth is we can’t afford not to. When we tell ourselves we don’t have time to exercise, or meditate, then we will make time for sickness and depression. During most of our waking lives, our minds are engaged in a continuous internal dialogue in which the meaning and emotional associations of one thought triggers the next.

We hear a snippet of music and suddenly we’re thinking about the first time we heard that song with an old boyfriend or girlfriend and how that relationship ended. If we’re still holding emotional pain over that ending, those feelings may bubble up and then our mind may veer into criticism, self-pity, or worries about the future. Mindfulness Meditation, is one of the best tools we have to counter the brain’s negativity bias, release accumulated stress, foster positive experiences and intentions, and enjoy the peace of present moment awareness. A large body of research has established that having a regular meditation practice produces tangible benefits for mental and physical health, including:

  • Decreased blood pressure and hypertension
  • Lowered cholesterol levels
  • Reduced production of “stress hormones,” including cortisol and adrenaline
  • More efficient oxygen use by the body
  • Increased production of the anti-aging hormone DHEA
  • Improved immune function
  • Decreased anxiety, and insomnia

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4: Mindfulness Meditation, Reduces Stress and Burnout

What role is more stressful than the role of a Leader? None, as a Leader you are responsible for the lives of your employees, families, and your commitment to your community? Chronic, unmanaged stress can make you sick and accelerate aging. As many scientific studies have found, prolonged stress can contribute to:

  • high blood pressure,
  • heart disease,
  • stomach ulcers,
  • autoimmune diseases,
  • anxiety,
  • cancer,
  • insomnia,
  • chronic fatigue,
  • obesity,
  • depression,
  • and accelerated aging.

During, mindfulness meditation, your body releases stress and reverses the effects of the flight-or-fight response—that ancient instinct we all have to either run from perceived danger or take it on in battle. Intended as a short-term protection mechanism, fight or flight causes our body to speed up our heart rate, increase our blood sugar, suppress our immune system, reduce insulin production, pump out stress hormones such as adrenaline and cortisol, and reduce the blood supply to our digestive organs. All of these reactions happen so that our body can focus on either running away as fast as it can—or staying to fight. Although few people reading this face daily threats to their bodily existence, many live in a prolonged state of fight or flight, generating stress in response to bad traffic, criticism from a spouse, or a disagreement.

Regular, meditation, dissipates accumulated stress and cultivates a state of restful alertness. There are many compelling studies showing the power of, mindfulness meditation, to relieve stress and promote inner calm. For example, a 2011 study published in the Evidence-Based Complementary and Alternative Medicine Journal found that full-time workers who spent a few hours each week practicing, mindfulness meditation, reported a significant decrease in job stress, anxiety, and depressed mood.  The reason, meditation, is so popular among successful individuals is it helps release stress, lets go of excess thoughts and expand awareness. As you dive deeper into your, mindfulness meditation, practice you see people events and circumstances as they really are, not as they are perceived to be. It allows you to have an internal Locus of control. That means that you don’t react to external stimuli but are proactive with action plans and goals. It also means that as challenges arise in your business, you will not get overwhelmed; but face those challenges calmly and efficiently.  As an Entrepreneur Leader, meditation allows you to turn your failures into successes.

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5: Mindfulness Meditation, Enhances Your Concentration, Memory, and Ability to Learn

As researchers have found, mindfulness meditation, can help you tap into your brain’s deepest potential to focus, learn, and adapt. While scientists used to believe that beyond a certain age, the brain couldn’t change or grow, we now know that the brain has a quality known as plasticity, enabling it to grow new neurons and transform throughout our lives.  Meditation is a powerful tool for awakening new neural connections and even transforming regions of the brain.  A recent study led by Harvard University and Massachusetts General Hospital found that after only eight weeks of meditation, participants experienced beneficial growth in the brain areas associated with memory, learning, empathy, self-awareness, and stress regulation.  In addition, the meditators reported decreased feelings of anxiety and greater feelings of calm. This study adds to the expanding body of research about the brain’s amazing plasticity and ability to change habitual stress patterns.

Many other studies provide evidence for the value of, mindfulness meditation, in improving the ability to stay focused in world filled with increasing distractions, and demands on our attention. For example, research conducted by the UCLA Mindful Awareness Center showed that teenagers and adults with ADHD who practiced various forms of, meditation for just eight weeks improved their ability to concentrate on tasks, even when attempts were made to distract them. In the world of the Entrepreneur Leader, the ability to focus when you are pulled in so many different directions is extremely important to your success.

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6: Mindfulness Meditation, Improves Your Creativity and Problem-Solving Skills in your Business

We each have an estimated 60,000 to 80,000 thoughts a day—unfortunately, many of them are the same thoughts we had yesterday, last week, and last year. The mind tends to get stuck in repetitive thought loops that squeeze out the possibility for new ideas and inspiration. Mindfulness meditation, is a powerful practice for going beyond habitual, conditioned thought patterns into a state of expanded awareness. We connect to what is known as the field of infinite possibilities or pure potentiality, and we open to new insights, intuition, and ideas. And as we meditate and focus on our breathing, we stop this continuous cycle.

 

7: Mindfulness Meditation, Decreases Anxiety, and Insomnia

The emotional effects of sitting quietly and going within are profound.  The deep state of rest produced by, mindfulness meditation, triggers the brain to release neurotransmitters, including dopamine, serotonin, oxytocin, and endorphins. Each of these naturally occurring brain chemicals has been linked to different aspects of happiness:

Dopamine plays a key role in the brain’s ability to experience pleasure, feel rewarded, and maintain focus. Serotonin has a calming effect. It eases tension and helps us feel less stressed and more relaxed and focused. Low levels of this neurotransmitter have been linked to migraines, anxiety, bipolar disorder, apathy, feelings of worthlessness, fatigue, and insomnia. Oxytocin (the same chemical whose levels rise during sexual arousal and breastfeeding), is a pleasure hormone. It creates feelings of calm, contentment, and security, while reducing fear and anxiety.  Endorphins are most commonly known as the chemicals that create the exhilaration commonly labeled “the runner’s high.” These neurotransmitters play many roles related to well being, including decreasing feelings of pain and reducing the side effects of stress.

Additional Resources 

https://blog.myhelps.us/medical-intuitive-readings-what-your-spirit-is-telling-you-through-symptoms/