This week on the Mindset Transformation radio show and podcast with Coach Myrna, I interview Online business coach Jessie Guilford. Jessie is a marketing expert and she will teach us the top “Seven Social Media Tools to Grow your Online Business.”
Tip of the week from coach Myrna: How You Can Use Pinterest To Grow Your Online Business
Pinterest exists for people to come together to gather, collect and share snapshots of their own ideas, memories, and interests.
In the early days of the social networking platform, that was all Pinterest really was. A simple place for people to come together and scrapbook. It was a collectively personal experience that gave the world something nice.
These days, Pinterest is more than just a nice global scrapbook. With 100 million active users (emphasis on the “active”), it’s now being used by some of the biggest companies on the planet to build awareness, drive traffic to their websites, and sell.
Pinterest is popular with users because it allows them to choose how to interact with brands and businesses — not the other way around. Users can navigate based on their own interests so product endorsements aren’t quite as invasive here as in other social media platforms.
Most people on Pinterest are actually looking to make purchases, which means brands are only really guiding their products to the people who need them.
Jessie grew up on a grain & cattle farm in Manitoba, Canada with a passion for the outdoors, horseback riding, shopping and creating the life she desired. She graduated University with her Bachelor of Business Degree and achieved the Duke of Edinburgh’s Program Gold Award before entering the corporate world. She worked in Research as well as Sales + Marketing while starting and running her own website design business at the age of 22. Realizing that the 9-5, slowly-climb-the-corporate-ladder world was not for her, she soon realized her passion for coaching amazing women from all over the world to help them achieve their business goals and build a life they loved.
1. Question 1: How did your love of website design from the early age of 22 come about?
2. What are 3 things to think about before starting an online business?
3. Can you suggest the top seven social media tools that will help with people’s online marketing and business growth?
4. What are some different ways to market your business online (and offline!)
5. What to say when someone asks “What do you do?” – example your cocktail pitch!
6. How should a successful discovery/strategy/free call with a potential client sound like?
7. How can people get visible and find their target market?
8. How can someone change their mindset to make a certain sales target?
• “9 Easy Ways to Get Clients Knocking Down Your Door”
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If you are looking for some more tools or new tools for 2017, take a look at this article from Buffer Social.
The 20 Best New Social media tools
Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).
The social media tools landscape can be just as fascinating — and robust!
Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation, and more.
As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.