The Power Of Personal Branding and Creating First Impression

Keri Blair personal branding

Are you tired of your current image? Are you struggling to find a new, more confident you? Then this blog is for you. In this podcast episode, Keri Blair, personal stylist and image consultant, teach some of the basic principles of personal branding, and how you can use them to transform your image.

By following these techniques, you’ll increase your confidence and create a stronger personal brand. Whether you’re looking to get ahead in your career or just feel happier with your personal brand, this podcast episode is for you! By following these simple tips, you can start to change the way people see you, and make a real impact on your life by creating lasting first impressions!

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Bio

Keri Blair is a, personal stylist, and, image consultant, with a one-of-a-kind approach and she prides herself in making a profound difference in people’s lives with her work. Keri and her team are known as a secret weapon and our trusted advisors to their extensive clientele across the country, she has over 20 years of experience styling executives and high profile clients drawing upon her experience inside of the world most dynamic and beautiful cities including New York, Los Angeles, Paris and Milan. I guess those are all the fashion capitals of the world

Myrna: how did you become a, personal stylist, and, image consultant?

Keri:  I started my business over 20 years ago and before then I was doing sales. I was traveling the country selling a variety of things and I noticed that I couldn’t dress the same way when I was selling in a board room in New York City as if I were in Texas. So that kind of started me on my journey. I thought wow wait a minute they’re not listening to me here when I dress like this, but if I dress like this.

I would take breaks from my sales career and I would go work at Nordstrom for six months and then I would go back into my sales career and then I would take a break and go work at Neiman Marcus for six months and during that time what I realized was a lot of people didn’t feel great about how they looked.

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Neurocycle App

Personal styling and personal branding is based on how you feel about yourself

I think that’s safe to say that the majority of people don’t feel right on any given day. I thought if people weren’t so busy tugging at their pants and wondering how they looked, they could make a bigger difference in the world. They could make more money, they could have better relationships, and their confidence would go through the roof. That’s really why I started this business, it had nothing to do with fashion for me it was really about making people feel unbelievable and empowering them to be their best selves.

Myrna: Yes, I remember as a salesperson wanting to look successful and make that good, first impression.  I remember you know worrying about your purse and your suit and getting the right colors like the power colors and all that. I can understand what you’re saying where you know if you’re New York then you’ve got to have the suit and the briefcase, but then when you go to Texas maybe it’s a little bit laid back.

Transform Your Mind Podcastland
Transform Your Mind Podcastland

Finding Personal branding in retail stores

What did you learn about personal branding from working at Neiman Marcus?

Keri: I learned that, personal style, isn’t just about body issues it’s about how we feel about ourselves.  I mean we’re human beings and we’ve got some issues right that’s why that’s why you and I have a job right right it goes deeper than our bodies,  but when you hire a stylist we can  camouflage what you don’t love about your body and accentuate what you do love about your body.

In fact I go a lot deeper with my clients. I help them transform their relationship with their body, before you even put the clothes on. What’s your relationship with your body because for the most part we punish ourselves. Sometimes my size zero or size two clients are harder on themselves than my size 26 clients.

I don’t even know where we learned that from. I think it’s at a very young age we start being critical and hard on our bodies and then we don’t know how to dress them and we kind of a dysfunctional view of ourselves. When you have the a great outfit on, it does make you feel more confident about your body.

Personal branding and image

Myrna: How does, personal branding, and image connect?

Keri: A lot of people don’t know what I mean by, personal branding, but it’s just like branding for a company. When you’re branding your company you are very specific about the font they use and the color that they use and the people that they’ll let represent their brand right? Companies spend millions of dollars on branding, but when it comes to us as human beings a lot of human beings are not thinking through what’s my, personal brand, they’re just getting dressed hoping that it works.

It takes less than three seconds to make a, first impression, and we’ve all heard that over and over right you never get a second chance to make a great, first impression, and it doesn’t matter that we’ve heard it over and over again people are not doing anything about it. But if you can take control of your, first impression, you specifically design it and then have your wardrobe match it, then miracles happen in your life. Because what people see is what you want them to see so for instance if you want to be known as an expert in your field, successful, polished and sophisticated you’ve got to dress that part right.

That’s why, personal branding, and, first impression, are so imperative because people are seeing you from across the room and they’re making split-second judgments on your image. They’re not trying to be superficial, it’s just we live in such a fast-paced society you have to make up your mind instantly and you may be turning people off that you really want to get to know.  I think it’s so important to take control of how the world sees you.

Transform Your Mind Luminary podcast
Transform Your Mind Luminary podcast

Designing Your image and personal brand

Myrna: How do you teach your clients to be authentic to their image and, personal brand?

Keri:  So the first step is figuring out what you want your, personal brand, so I go really in depth with people. It is your, personal brand, so what do you want people to know about who you are when they first look at you. So what are your best qualities on the inside that we want to shine through to the outside for people to see.

Myrna: What can female podcasters wear for, personal branding? The men are wearing t-shirts. I wear clothes that create the personal branding image of being on the Today’s Show or any other television talk show.

Keri: You can go in five different directions here, so I love what you’re doing, because I believe that why you’re doing that is because you are stepping into the role that you’re playing as a podcast host. What’s interesting to me is I think through the pandemic right people got super casual. That is when it probably happened that people started wearing t-shirts or their sweatpants.   I work with a lot of CEOs and Executives that also fell prey to that casual wear, but I try to get them to see how it is affecting their personal branding.

I can tell like you the way that you’re dressed today in this gorgeous yellow shirt and your colorful necklace you just look stunning and you you vibrate happiness and joy and sophistication and that’s important that is, personal branding.

Google Podcast Transform Your Mind
Google Podcast Transform Your Mind

Confidence and personal branding

Myrna: Thank you  You talked about confidence and how it affects your, style confidence, so how does, personal branding,  connect your confidence level?

Keri:  So we all start our morning in the exact same way, which is we go to our closet and put clothes on and based on what you choose your confidence either goes up or it goes down right?  That’s why it’s so important to have a style that’s yours and that you love and that feels great because then instantly your confidence level goes up.

Myrna:  How do you teach people to take their image and, personal branding, to the next level?

Keri: Great question, I think is under asked so the first thing is what I talked about earlier which is designing your first impression. So instead of getting dressed in a haphazard way, because something could look good on you that doesn’t fit your first impression. Since you know who you are on the inside, and what you want others to know about you through how you are on the outside that’s where you really want to begin.

How to Create a Great First Impression

So what is your, first impression, I have this whole process I walk people through.

  • Get to know your body
  • learn to love your body that’s a tough one for people but I have exercises that I walk people through so that they can transform their relationships with their body
  • then know your colors. Know what colors look great on you. Color has a certain vibration so even if you have on this amazing outfit  that looks awesome and if it’s the wrong color then it didn’t work right.
  • the next step is going through your closet and getting rid of clothes that don’t serve you, that no longer match your vibration. That no longer match your, first impression, or they no longer fit you. Get rid of the Clutter. I’m a big Advocate that if you want to accomplish big things in life you have to remove what doesn’t serve you.

Most people only wear 25 % of what’s in their closet, but then we’re dealing with all of the clutter every morning. Instead fill your closet with clothes that represent your personal brand, clothes that make you feel unbelievable, look gorgeous, and nail your, first impression. Then only buy things that light you up and that make you feel great and that match your, personal brand.

Myrna: so how does somebody say well this is my brand and this is the type of clothes that fits my brand I know we talked about the fact that you know we we’re bringing how we feel on the inside out like for me yes I’m very bubbly and effervescence and I like color and I have dark skin and those things and you know when I choose an outfit I’m looking for color and I’m looking for shape and I’m looking for certain things that I know works for me um but I wouldn’t go as far as saying it’s my brand so put that in a little box for us how do we find a, personal brand?

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How to establish your personal brand

Keri:  I tell people to come up with three to five adjectives that best describe who you are and what you want other people to know about you and sometimes that’s the hardest question I ever asked someone, because you’d be amazed how many people can’t answer that question. So you’ve got to do some work and ask yourself what do I really want people to know about me in the first three seconds?

Creating a great, first impression, might even be faster now, but in those first glances where I can’t shake their hand, I can’t smile, I can’t do anything. What do I want to have them know about who I am?  Once you can come up with three to five adjectives, that’s your first step in, personal branding. You should come up with those adjectives, then go through your closet and try things on and ask does this express those adjectives?

If it doesn’t get rid of it. Don’t keep it around. This process takes some people a while so I’ve had people do fun exercises to help them clean out their closet. I just did a mastermind and one of the exercises I had people do was once you create your, first impression, of your, personal brand, get on Pinterest and play around with it.  Look and see what’s your, first impression, of others, because sometimes when we see it in others, that helps us see it in ourselves.

Your Curated Style Couse

Myrna: Let’s talk about your course, you have a six week course that’s called “Your curated style” can you take people through what they can expect in this course.

Keri: Thank you, so um after working almost 21 years with Executives and CEOs, I thought it was a shame that only wealthy people or people that had a lot of money could hire me. I have a unique system that I know changes people’s lives, so I spent a year figuring out how to transform people’s lives from there homes.

I designed your curated style it’s a six-week course and I walk you through what I walk all my clients through and it’s life-changing. I work with you on how:

  • To design your, first impression,
  • I work with you on transforming your relationship with your body, what colors are good for your image.
  • How to edit your closet
  • Then we go shopping. I’ll tell you designer names. I’ll tell you stores and again I have clients on all different budgets and all different sizes, so I run the gamut.  You don’t have to worry about something not working for you.
  • Then we do accessorizing and makeup.

Conclusion personal branding and style

I  cover it all, so that at the end of six weeks you can be the brand that you want to be, and it’s so inspiring people really have produced the same results as if they worked with me one-on-one.  That’s a real fulfillment for me.

Myrna: That’s awesome, how can people get in touch with you? How can they sign up for your course?

Keri:  So the course is yourcuratedstyle.com. Please see links below.

Additional Resources

Transform your Business Life: Dress for Success

 

As a business person we should always remember that we never get a second chance to make a first impression so we must always, dress for success. How to, dress for success, we have all heard the saying don’t dress for the position you have now; but the position you want to get. 

Since I was a little girl I could pick out the women who had money. They would be dressed in suits or what I believed to be expensive clothing, with their hair and make up perfectly done. When they passed me, they smelled like heaven. But looking back, I realized that to, dress for success, did not mean that you had to be wealthy and have a closet full of expensive clothing. For all I knew these women that I admired, could have had only one suit in their closet or one, dress for success, frock.  It is not the quantity of your wardrobe, but the quality. 

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In my personal experience as well as reading business books and looking at movies like 50 Shades of Grey and the Proposal with Sandra Bullock,

Here is the formula for dressing for success Men   

 

Men if you have not seen 50 Shades of Grey, you should rent in on Netflix. Not only does it show you how to pleasure your woman; but at the beginning of the movie, it shows you what the closet of a  rich successful business man looks like.  Dozens of dark color suits, dozens of white shirts and dozens of ties. Steve Jobs, Mark Zuckerberg and Google have all tried to change the dress code to tea shirt and jeans; but take a look at the Senate or President Trump or Wall Street. The business suit is still the, dress of success, 

I have always seen movies with the men being fitted for a suit; but I have always bought my man a suit from off the rack! Apparently that is bad! 

 

A carefully fitted suit is worth it’s weight in gold.

Even if it is off the rack it shouldn’t fit like a sack!

Get it altered to fit. It does not matter how much the suit cost; but it must fit!

That is the secret to looking successful. That is the way to, dress for success, 

 

The consensus is that a, business suit, should be single breasted and either dark blue or dark grey.   

Heading back to Christian Grey in, 50 shades of Grey. Notice that all his shirts were white. I have never seen President Barack Obama, in nothing other than a white shirt. Your white shirt should be one hundred percent cotton with button down collars and always long sleeves. Short sleeves are out! Complete the look with a pair of black loafers, well shined and with a new looking heel. If your heal wears down to one side, get it replaced at the shoe maker. 

 

Here is the formula for dressing for success Women

 

As from my intro I have been trying to copy Sandra Bullock’s look in “The Proposal” for some time now.  That is my, dress for success, look. If you haven’t seen the movie, she rocked the black pencil skirt with a white shirt and pumps with elegant heels.  

Find a look that flatters your figure. As women we come in all sizes. I don’t have time to get into the best look if you are busty, hippy or made to wear clothes like a super model. The formula to, dressing for success women, is to invest in a few classic, simple suits in dark colors. 

The same as the men, grey or blue. I still have the suit jacket I purchased from my first big pay check as a salesperson, 20 years ago. It was a grey wool blend double breasted skirt suit. I paid $700 for it from my $30,000 pay check. I felt successful so I went out and started, dressing for success,

 

Nice simple fitted dresses also work wonders, especially if paired with a blazer and some fashionable jewelry. The great thing is that you can loose the blazer for the after work parties and still be, dressed for success,. 

As women we like to flaunt our sexually, but avoid wearing bright colors, tight pants, mini skirts, plunging necklines or blue jeans. It may get you in the door short term; but it be paid for with long term loss, because men will hit on you, since they will feel that is what you are selling. Then a whole can of worms is opened up that doesn’t end well. 

Dressing for success shoes,

Shoes. I love the look of the thin healed pumps. It makes any foot look elegant. Not everyone can wear those including me. I just purchased a pair from the Ivanka Trump line. Don’t judge me they were on sale! And of course we have the Sex in the city reruns with the iconic Carrie Bradshaw for inspiration on how to, dress for success, with shoes.  

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So there you have it. Some ideas how to look the part before you get the part. As you lean your ladder against the wall of success, my wish for you in 2019 is that you get to the top of the ladder or at least make progress up the rungs. 

Additional Resources

https://www.royalfashionist.com/dress-successful-man-every-occasion/

https://www.pinterest.com/gwcareercenter/dress-for-success-women/?lp=true

 

5 Ways To Improve Your Bait

In sales, you are the, Bait! Everything you heard is true! People buy from people they like, people they feel a connection to or with people who are like them!

I recently watched the movie “A River runs through it”. I should confess that anything with Brad Pitt I watch with a big smile on my face! Anyway, in the movie Brad and his brother were fishing in this river. Brad’s brother was catching a whole lot of fish and Brad had not caught one. After some time of being a spectator in this fishing expedition, he shouted to his brother, “What are they biting on?” His brother shouted back, “Pimento Bugs”. Strangest bait I ever saw, these bugs had wings! But sure enough, when Brad changed his bait he caught the biggest fish ever! Know your, bait. 

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Here are 5 Ways you can Improve your, Bait:

1: Use Your Attire as your, Bait, What to wear to an interview. 

I will start with an Old Cliché “You never get a second chance to make a first impression.” If you are going for an interview or meeting with a customer for the first time; look the part, and that is your best, use the first impression as your, bait.

I went for an interview once at Apple retail Store and I was very confused. Apple, Google and Facebook CEO’s have all made famous the tea shirt and running shoes mode of dress. So I was not sure how to dress; but I decided on a suit. No tee-shirt and runners for me! Better to be overdressed than not get a job because you showed up in tea shirt and tennis shoes.

In the movie “the Pursuit of Happyness“, Will Smith was sleeping in bathrooms and homeless; but he made sure he had one suit that always looked good. That is all you need, one good outfit. What to wear to an interview, It is suggested that for the man the color should be blue, black or grey for a suit. For the ladies a pant suit or an A-line dress works wonders. Looking good is always, bait, to the looker.

2: Your Profile picture is also your, bait

Your profile picture is what everyone sees. Just a picture of your head and face, and they from that they form a judgement, whether consciously or not from your, appearance,  In a recent LinkedIn training class, the presenter told a story about how he was about to hire someone for a service, then he noticed that their picture was dark and blurred. He said he decided not do business with them. He formed a judgement that if they could not spend $50 to get a good profile picture, then they could not be successful. You might say that he was too judgmental; but you never know what is costing you business. It is best to button it up and use your, bait.

I personally would never connect with anyone who didn’t have a profile picture, because I made the judgement that they were either not active or not serious. Now I connect because I can offer my consulting services because they need Help! Spend the money to get a professional profile picture and it will pay dividends. Whoever you are trying to attract, your picture is one, bait.

Transform Your Mind iHeart Radio
iHeart Radio

3: The entire package or, appearance, is your, bait. 

I could never understand the “shoe shine” concept. Why did men favor going to get their shoes professionally shined until it became a mirror and they could see their faces in their shoes?
Now I understand, those men understood the value of “the entire package”. You can’t show up in an expensive suit, and your shoes are not shined! You can’t show up in an expensive suit and your hair looks like a hippie; you can’t show up in an expensive suit and your car looks like you bought it from the scrapyard. People form the wrong impression and then you have to work doubly hard for them to hear what is “coming out of your mouth”. Your entire package is your, bait.

For men, pay attention to the suit, shirt, tie, hair style, shoes.

For women, pay attention to your dress, your hair, your shoes and your pocket book! Yes, people now pay attention to what handbag you are putting your lipstick into!

4: Your Business card, your Website, and your Printed Materials is also your, Bait. 

If you want to convey success, then you have to dress for success.

Has anyone ever handed you a business card that was printed at home on cheap paper? What was your reaction? Did you want to run out and purchase their product? I am sure you didn’t. Or you ask someone who has a service you are interested in for a business card, and they tell you they don’t have one. Not having a business card is one way to be sure that the prospect is not going to bite on your, bait.

I should even add a pin to this scenario. In the movie “the Pursuit of Happyness”, there is a scene in which a salesperson bent over backwards to get a contract with Will Smith to produce his story. He called him several times, he made him an irresistible offer, he tracked him down at the airport and when Will was about to sign the contract and he asked him for a pen, he did not have one! Will cancelled the deal. He felt that a salesperson should always have a business card and a pen if he is worth anything!

Google Podcast Transform Your Mind
Google Podcast Transform Your Mind

5: Your Speech – how you speak is also, bait 

I don’t know if you have noticed, but most of the leading roles for movies and television commercials are going to actors who sound English! It is like a “cool breeze” to listen to someone with a pleasant voice. You don’t have to have an English accent; but your volume should be right and your pace should be right. As a Toastmaster, when we are speaking, we are gonged when we add fillers to our speech. Fillers are so, umm, ahh, etc. if you are doing a presentation, erase self doubt by not having too many fillers, your audience won’t regard you as a subject matter expert.

Your, Bait is you! Once you make a good impression and the fish are biting; then you can get on with the business that you came to do, and that is to sell your product or service.

You want to catch some fish!

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Additional Resources:

http://blog.myhelps.us/4-life-hacks-that-will-motivate-your-teams/

http://blog.myhelps.us/the-world-of-the-entrepreneur/

Dressing For Success And The Achievement Of Your Dreams

 

How to Own the Sales Process from Prospect to Client

real estate sales process

How to Own the Sales Process from Prospect to Client. i.e How to meet a prospect and walk out with a client!

In this episode, Coach Myrna Young interviews Elizabeth Gifford Maffei. Elizabeth was a multi-million dollar sales producer as a Real Estate agent, she is now a health and spiritual advocate and business coach.

Show notes Sales Process 

* What is a Challenge that entrepreneurs and business owners experience when trying to close a sale?

6 tips to close a sale quickly and effectively
  1. Identify the decision-maker and start a conversation. …
  2. Accurately qualify your prospects. …
  3. Pitch your solution (not just the product)
  4. Create a sense of urgency. …
  5. Overcome their objections. …
  6. Ask for the sale.

* What is the difference between making a sale and creating a loyal client?
* What is the first step in having a successful meeting with a prospect?

How to Prepare for a Sales Meeting As a Real Estate Agent

To be fully prepared for a successful customer meeting, you need to answer these questions:

  • Who are you meeting with?
  • Why are the two parties meeting?
  • What is the objective of the meeting?
  • When and where will it take place?
  • What is the agenda for the meeting (How)?

* How should you prepare before meeting with your prospect?
* How should a successful meeting be conducted?

Using Body Language during the Sales Process

How does the use of, body language, help, close a sale?

While it’s important to know what you should do in meetings and negotiations, knowing what you shouldn’t do is often just as important – and it begins with bad, body language.

The best sales managers know that while you may have a polished sales presentation, tasteful attire, and a product that practically sells itself, you can still miss out on, closing a sale, if your, body language, is out of sync with your words. While it’s true that first impressions make a lasting impact, cumulative, body language, is important. If you are in the habit of demonstrating any of the following, body language, in the, sales process, it could be enough to hurt your sales performance, turning a potential yes into definite no.

* What is the most important step that many business owners leave out?
* An example of a successful prospect meeting that resulted in a closed sale.

The four Stages of the Sale:

1: Qualify – Your, prospects, must have the money, the time, the need and the want to contract your services.

2: Build Rapport – People buy from people they like!
When you meet a, prospect, for the first time, it is important to find common ground. Look for similar interests or experiences and chat about them before getting into your, sales pitch.

3: Tell a story – Showcase how your product or service helped another client. It could also be a personal story of your journey to your current vocation.

4: Closing the Sale, – If you followed the first 3 stages then you don’t even need to close, just ask them to sign!
If you get to the end and you get objections, then you missed the qualify or selling the benefits.

Additional Resources

How to Build Wealth with Turnkey Real Estate Investing

Real Estate Investing with No Money