How Leaders Use Curiosity As Their Human Edge in a Digital Economy

Greg Orme The Human Edge

Greg Orme, Forbes contributor and Author of the Business book of the Year 2020 The Human Edge: How curiosity and creativity are your superpowers in the digital economy” shares, leadership, tips on thriving in a world of accelerating change through, creative thinking, curiosity, and consciousness. Greg shares with, leaders, how to remove the threat of, ai,  machines taking their jobs by excelling at the 4C’s, consciousness, curiosity, creativity, and collaboration.

I’m delighted to be here Myrna, I think we first came across each other through my one of my Forbes articles.

Myrna – Yes, I was browsing through Linkedin and I came across your article on, gratitude,  and when I clicked on it, I noticed that you had a book that was awarded Business book of the year. So, I decided to invite you on the show.

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Greg –  Well isn’t serendipity great?  Those algorithms brought us together.  I’m coming from you Stratford in the UK and you’re on the west coast in Florida, what an amazing world we live in.  I’m very grateful for that.

How Can Leaders develop the Human Edge

Myrna – I am sure it was an honor to have the award of business book of the year.  I know your book was specifically designed for, leaders, but we’re all individual, leaders.  We have to lead ourselves first before we can lead others.

Why did you write The, Human Edge?  Can you give us a little background on your research for this topic and why we need a, human edge, in this digital and computer age?

Greg – That’s a great question, four years or so, I became really interested in one of the big issues of our lifetime.  Which is our human relationship with this machine age of, ai.

We all have smartphones that we carry around with us. We never leave them anywhere; this thing called, artificial intelligence, is here to stay.

What skills Leaders need to stay Relevant

After a speech one day on, leadership, one of the female CEO’s came up to me and said Greg , I’m kind of interested in the, organizational change, stuff;  but what skills do I need to remain relevant in the next 10 years?

That question led me to start the journey which led to the book, The Human Edge.  Even though I’m in the, leadership, business the, Human Edge, is for anyone.  It’s a little manual for your own humanity that even if your boss is a bit toxic you can keep under your desk and it’s hopefully the keys to some of your own potential.

Myrna – I  remember when the digital age started about the mid 80s, I was working at a bank and everybody was really worried about the ATM machines replacing tellers in the bank; but banks still need tellers 40 years later.

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Should we be worried about AI machines taking over our jobs?

Greg – Of course we have been worried about, ai,  machines as a race of, humans, for a long long time. I think the first anti-machine story was written in the Greek age about a kind of killer robot, and of course we’ve had the, terminator, and all sorts of machines taking over routine jobs.

We’re worried about these, machines, taking us over and being aggressive and of course somebody wise once said about, technology. We always overestimate the impact of, technology, in the short term; but underestimate it in the long term.

Technology, ai, in particular has long term implications for, leaders. Self-learning algorithms make, ai, smarter and smarter. It’s very difficult for the human brain to really get our heads around, AI,  but, leaders, are  starting to get ahead of the curve.

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My book, the Human Edge,  is a hopeful book.

I don’t think most, leaders,  should worry about, artificial intelligence,  unless your job is simple and can be replaced by a, machine.

Computer scientists call this an algorithmic job i.e routine. You can plan out every keystroke and every process within that job.

An example would be telemarketers, people who are on a script, jobs like those organizing data in a library, even long distance truck drivers; because autonomous driving is really, ai, technology. Another job going to, ai, is customer service, you can never get someone on the phone when you call major corporations anymore. The, ai, machine can have a conversation with callers and handle most calls without the help of a live agent.

Ai , technology will slice away the very routine tasks that we all do, like booking flights or booking a haircut or booking a restaurant.  What’s interesting is it leaves a, human, shaped hole for our careers. We’re seeing capabilities and skills that were admired as, leaders, in the early 80s to late 90s are now being admired again.

Leaders need the Human Edge
The Human Edge

Human Skills that can protect you against AI

Leaders, need Human skills, like:

  • passion,
  • gratitude,
  • empathy,
  • curiosity,
  • creativity, are valued.

 

LinkedIn looked at 20 million job applications in 2020. They noticed that employers are looking for , leaders, with ,  creative thinking. This is partly to do with, technology, coming into the workplace. Employers  need thinking outside the boxes.

Myrna – What is the difference between, creative thinking, and, critical thinking?

Greg-   Critical thinking, is being able to analyze a situation and come up with one solution.  It has always been admired in the workplace.  I think, critical thinking, is one of the top 10 skills employers are looking for in, leaders.

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The 4C’s of the Human Edge

Creative thinking, is a way of connecting one’s domain of knowledge over here with another over there and create a whole new innovation or idea. An example of , leaders, with , creative thinking, are Larry Page and Sergey Brin of Google.  Google is the creation of two ideas from different worlds that came together.

Myrna – In your book you talk about the 4Cs of the, Human Edge. What are they?

Greg – The first C is, consciousness. Consciousness, is the ability to find meaning in your work.

  • The second C is curiosity
  • The third  C is creativity
  • The fourth C is collaboration

Ai machines do not have Consciousness

Myrna – I love the one that you started with, consciousness, because, consciousness, is the big word today and encompasses, awareness, and spirituality. It is a great, human edge, because obviously, ai, doesn’t have, consciousness.  How are using it in this context of the, human edge?

Greg – Machines that use, artificial intelligence, don’t ask why? They ask “How do I do this, they ask what do you want to do, but they don’t ask why.”

Understanding why you do things has been a very powerful human trait especially for, leaders. Understanding and being able to articulate in some way your own why is hugely motivational.  It releases huge power in yourself as a person.  We’ve all met people who have a why and they’ve got shiny eyes and go the extra mile.  They’ll work through the night if necessary.

The science of neuroscience data shows that we can actually see the brain light up if you’re living a purposeful life or your best life. The brain  releases a chemical called, dopamine, which is the motivation molecule.

The other part of, consciousness, in my model is actually finding the time in your day to observe all the, leaders, and managers in your organization.  I literally meet thousands of, leaders, each year through the London business school. If we’re not careful the, ai, enabled algorithms that drive social media, our day is shattered into a thousand pieces and we never actually find time to be curious or creative.

Curiosity gives you a Human Edge

I talk a lot in,  The Human Edge,  about how you redesign your day to ensure that you have parts of it where you’re not being distracted.

Myrna – True, your why is very important. It’s the only thing that is actually going to get you to your end goal. If you know your why, you will persevere when life knocks you down.

How does, curiosity, give you a, human edge?

Greg – Organizations are asking for people who have built up their, curiosity, in order to drive their own learning.  What we’ve seen during the pandemic is many of the disruptors that were moving the world forward at a lightning pace have been accelerated.

One of my former clients, the World Economic Forum, estimate that something like every 18 months or so about 40 percent of what we know becomes obsolete  and we need to learn new things. So, the ability to learn rapidly and, curiosity, has  become hugely important for any career.

So, the magical thing about, curiosity, is it’s not a fixed trait.  You were born with blue eyes and  with certain physical factors that you can’t do anything about. Curiosity, is something that you can flex, develop. Like the mercury in a thermometer, it goes up and down depending on what you’re doing every day.  It’s like a muscle you can build it up.

Open Ended Questions foster Curiosity

One of the techniques I share for, leaders, in, The Human Edge,  to help you build up your, curiosity, is the Five hour rule.

Questions are good for, curiosity; but only a certain type of question. Open ended questions, is preferred to, closed questions.  I was a journalist once myself and, closed questions, are useful for checking information or sometimes you want a yes or no answer, but for, curiosity, you need, open ended questions.

Open ended questions, are really powerful for, leaders. Questions like:

  • What if we tried it this way?
  • Have you seen what those guys are doing over there?
  • Do you think we could do that too?

 

Open ended questions, not only to inspire your own, curiosity, but it sparks, curiosity,  it in the people around you.

Ai machines can’t come up with Creativity

Myrna – So now lets talk about, creativity. I know that it is like a top, human edge, because employers want, leaders, who think outside of the box. It is definitely a way to differentiate yourself from, ai.

Greg – Organizations need systems, they also need bureaucracy to run them because they’re very large entities; but what most of the, leaders, that I’m working with across multiple industries are trying to do is trying to find the space where there are fewer rules.

They encourage, leaders, to come with their ideas and, creativity. You cannot really be creative unless you’re first insatiably curious.  Curiosity,  is about asking questions, you’re interrogating the world and challenging the status quo, but you’re also importantly gathering cognitive fuel for your brain.

Creativity is the characteristic of the World’s Wealthiest

This is why if you look at the life stories of highly successful people, they all talk about, curiosity, and their ability to learn as a foundational skill.  Oprah Winfrey talked about, curiosity, and books getting her where she is today. Jeff Bezos was a was a curious learner.

Elon Musk is I think currently the world’s richest man. He has as disrupted multiple industries; but it’s important to realize that even Elon Musk talented he is. When he was as a young boy in South Africa before he came to Canada, he was not the finished product. Elon Musk built his ability to think differently and his, curiosity, through a lifelong of learning.  Spacex which is one of his more interesting ventures to disrupt commercial travel to the moon and beyond, got that idea, because he was so fascinated in rocketry and space travel.

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How is Collaboration a Human Edge Characteristic

Myrna – Our last C is, collaboration. Collaboration, is a, human edge, of being able to bring talents together to create something bigger.

Collaboration, is what you need if you are creative, because you need to come together with other, humans, to get your ideas off the ground.

Greg – You’re correct Myrna. Collaboration, is a very human trait to be able to gather similar or maybe opposite characteristics and bring them together to create something big.

We’ve talked about, consciousness, that gives you the energy and the motivation and the time because of focus.  Then we touched on, curiosity, which gives you the fuel.

Collaboration, works when you have a large network of, collaborators. These people are more, innovative, because they’ve got these connections and people can help them with their ideas.  So, how do you ensure that your network is big enough and varied enough to help you?  Then I talk about experimentation, how you can take these ideas and test them very quickly get some data on it and feedback.

Business Book of the Year 2020 –  The Human Edge

Myrna – Your book was awarded Business Book of the Year, because you were talking about, leadership, skills for people and preventing, leaders, from being obsolete by the emergence of ,ai. You mentioned in your bio that you were redundant in 2008 and that’s basically what took you on this journey to discover the, human edge. If  we learn these skills can they insulates us from being redundant?

Greg – Absolutely, my story like most people’s, did not work out the way that I had planned. It’s the parts where you go wrong in the creative process, where you can learn the most and move forward.

Myrna – Tell our readers how they can get a copy of your book. You also speak all around the world so tell us how organizations can contact you if they’re interested in you speaking at one of their executive functions.

Greg – Thanks for the opportunity.  If people want to check out my work it’d be a great idea to just go to my website www.gregorme.com  there they can see some videos of me speaking and they can actually get in touch with me through the get in touch function on the website.

Conclusion

There’s one other thing, I’ve just launched something that’s really taking off.  A newsletter called the Curious Human. This is a complimentary email sent straight to your inbox once a month.

This is the kind of byproduct you were talking about on your podcast. A byproduct of a business writer’s life, because I’m always writing my Forbes pieces or my new books or I have got a great podcast I’ve heard or an interesting book I’ve read or an article or a video.  What I do each month is I share that in a two-minute kind of bulletin to the people who have signed up for my emails.

You can sign up on my website, at the bottom of every page there’s a space where you can sign up for the newsletter. If they’d would like to follow me on social media, I think the best place is LinkedIn, that is where I’m most active.

I’d be delighted to connect with people.  Also, on Forbes I’ve got my own regular column.  If you put Greg Orme Forbes in the search, I will come up. I’m writing regularly on Forbes.

The book “The Human Edge: How curiosity and creativity are your superpowers in the digital economy” is on Amazon and anywhere books are sold.

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Additional Resources

How to Program Yourself for Positive Change

How to Set up Your Business Structure as an Entrepreneur

Using Pinterest for your Online Marketing

So you are now an, Entrepreneur, and working for yourself! You are the Boss, the President and CEO! What do you do next?  The first decision to be made is figuring out what Business structure works best for you.

 

Entrepreneurship – What makes one throw in the employment towel? Why do, Entrepreneurs, give up the guaranteed paycheck every two weeks? Work 14 hour days, and sometimes not even pay themselves. Why? I think it is because we are passionate about what we do. When you are passionate about what you do, you would it for free!

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, Co-Founder, Chairman and CEO, Apple

 

Is, Incorporation, or, Sole Proprietorship, the right structure? Are you “Minding your own business”? This is a term made popular by Robert Kawasaki in the book “Rich Dad, Poor Dad” and refers to the concept having regular employment while operating your own business on the side. Robert suggests that you have this dual employment status until your business on the side generates revenues equals your current pay check. This relieves the stress of supporting yourself and your family with revenues from a new business. Your Accountant can recommend the best structure for your company or you can refer to my self help start up guide “Minding your own business” available for download at www.shop.myhelps.us. Below is an excerpt from “Minding your own Business”

What New, Entrepreneurs, Need To Know:

As a new, entrepreneur, you need to know your federal Tax responsibilities. In addition to knowing about federal taxes, you need to make some basic business decisions. ​​​

What is the Form or Structure of your new Business?

The most common forms of business are the, sole proprietors, Corporations, Partnerships, LLC, and S Corporations.  When beginning a business, you must decide which form of business to use. Legal and tax considerations enter into this decision.

Sole Proprietorship: A, sole proprietorship, is an unincorporated, small business, that is owned by one individual. It is the simplest form of business organization to start and maintain. The business has no existence apart from you, the owner, entrepreneur,  Its liabilities are your personal liabilities. You undertake the risks of the business for all assets owned, whether or not used in the business. You include the income and expenses of the business on your personal tax return.

Corporations: In forming a corporation the, entrepreneur, and prospective shareholders exchange money, property, or both, for the corporation’s capital stock. A corporation generally takes the same deductions as a, sole proprietorship, to figure its taxable income. A corporation can also take special deductions.  For federal income tax purposes, a C corporation is recognized as a separate taxpaying entity. A corporation conducts business, realizes net income or loss, pays taxes and distributes profits to shareholders. The profit of a corporation is taxed to the corporation when earned.

Limited liability Company: A limited liability company ,LLC, is an entity formed under state law by filing articles of organization as an, LLC. The members of an, LLC, and the, entrepreneur, are not personally liable for its debts. An, LLC, may be classified for federal income tax purposes as either a partnership, a corporation, or an entity disregarded as an entity separate from its owner by applying the rules in regulations.

S corporations: An S corporation is a, small business, with an eligible domestic corporation can avoid double taxation (once to the corporation and again to the shareholders) by electing to be treated as an S corporation. Generally, an S corporation is exempt from federal income tax other than tax on certain capital gains and passive income. On their tax returns, the S corporation’s shareholders include their share of the corporation’s separately stated items of income, deduction, loss, and credit, and their share of non separately stated income or loss.

Employer Identification Number, EIN, is used to identify the tax accounts of employers, certain, sole proprietors, corporations, partnerships, estates, trusts, and other entities.

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Some Other Considerations of your new, Entrepreneur, are:

  • Who are your customers?
  • How do you market to this select base?
  • What are my skills? What skills do I need to complete my team?
  • What is my vision? What is my plan to get there?

With the current state of the, economy, having a well-defined, target market, is more important than ever. No one can afford to target everyone. Small businesses, can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.” Some may say they target, entrepreneurs, homeowners, or stay-at-home moms. All of these targets are too general. Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing, allows you to focus your marketing dollars towards a specific, target market, and brand message on a specific, target market, that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business. For example, if you are a Florist, your customers could be anyone with a birthday or anniversary but you could decide to target the wedding market and put your marketing dollars towards that, target market.  With a clearly defined, target market, it is much easier to determine where and how to market your company.

 

Here are some tips to help the new, entrepreneur, define the, target market:

  • As an, entrepreneur, you must know your current customer base

Who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from your product/service.

  • An, entrepreneur, must check out the competition

Who are your competitors targeting? Who are their current customers? Understand why they are targeting this demographic and then try to become innovative and offer something different. You may also find a niche market that they are overlooking.

  • Choose Specific Demographics for your, target market.

Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:

  1.  Age
  2. Location
  3. Gender
  4. Income level
  5. Education level
  6. Marital or family status
  7. Occupation
  8. Ethnic background
  9. The, entrepreneur, must consider the Psychographics of Your Target Customer

Psychographics for, Target Marketing:

  1.  Personality
  2. Attitudes
  3. Values
  4. Interests/hobbies
  5. Lifestyles
  6. Behavior
  7. Determine how your product or service will fit into your, target market, lifestyle.
  8. How and when will they use your product or service?
  9. What features are most appealing to them?
  10. What media do they turn to for information?
  11. Do they read the trade journals, search online, or attend particular events to choose suppliers?
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As an, entrepreneur, you must understand How Your Customers Think. Once you’ve decided on a, target market, be sure to consider these questions:

  • Will my target really benefit from my product/service?
  • Will they see a need for it?
  • Do I understand what drives my, target market, to make  decisions?
  • Can they afford my product/service?
  • Can I reach them with my message?
  • Are they easily accessible?

You may be asking, “How do I find out all this information?”

  • Try searching online for research others have done on your, target market.
  • Search for magazine articles and blogs that talk about your, target market.
  • Search for blogs and forums where people in your, target market, communicate their opinions.
  • Look for survey results, or consider conducting a survey of your own.
  • Ask your current customers for feedback.
  • What are my skills? What skills do I need to complete my team?

The In’s and Out’s of Entrepreneurship

In the early days of running your, entrepreneurship, as a new, entrepreneur, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things in the beginning. But as your enterprise grows, you’ll find yourself stretched thinner and thinner. Eventually, you’ll find you just can’t continue to oversee operations and sales and accounting and fulfillment and marketing–and hope to continue to grow your, small business. When you reach this point, it’s time to think about bringing other high-level managers or team members on board to help you out.

You need to build a senior team that’s able to manage all the critical areas of your business to take it to the next level. Building your team demands matching jobs to people’s strengths. That means giving people responsibilities according to skill level, not based on how close a friend they are, or how closely related they are to you, or whether you just like their sunny personality. Become Conscious of your strengths and the areas you lack the necessary skills. Eg. Are you creative? Can you design your marketing or branding materials? Are you skilled in sales? If not you need a sales team.  When it comes time to hiring an executive team, you’ll need to find people to fill the following roles:

Leadership roles in your Company

Chief Executive Officer (CEO). The fact of the matter is, the CEO is the boss of everyone and is responsible for everything. They determine the company’s strategy. They hire and build the senior team. They make the final call on how resources get divvied up, and they’re the one whose face appears on the press releases!.  The CEO’s skills must include strategic thinking, the ability to rise above the daily details and decide where the industry and business are headed. They must then be able to decide the company’s best route for navigating the future market conditions. They have to be able to make good bets.

Some of the best are Steve Job; Apple; Bill Gates, Microsoft; Jack Welsh, GE.

https://www.businessinsider.com/best-ceos-past-30-years-2011-7?op=1

The CEO’s key skill, however, is in hiring and firing. The right management team can cover a CEO’s shortcomings. A CEO may be able to set strategy, predict the future and control the budget, but if they don’t hire the right team, they have to master it all themselves.

Chief Operating Officer (COO). A COO handles a company’s complex operational details. Think about UPS moving three billion packages in the two weeks before Christmas: or think of a Florist delivering hundreds of flowers on Valentine day. The day after is too late! The company’s COO insures the business can deliver day after day. He figures out just what needs to be measured so he can tell if things are going well. Then his team creates the systems to track the measurements and takes action when the company isn’t delivering.  As an Entrepreneur, you are probably the President, CEO and COO. If you just take orders and do no planning and measuring then you will remain an Entrepreneur.

Your vision should be to grow up and become an Enterprise!

 

President. A president oversees staff functions–human resources, finance and strategy–while the COO oversees daily operations. the president can also be a synonym for COO, especially in smaller companies.

Chief Financial Officer (CFO). Plain and simple, your CFO handles the money. They create budgets and financing strategies. They figure out if it’s better for your business to lease or buy. Then they build the control systems that monitor your company’s financial health. The CFO is the “bad guy” who won’t let you buy that really cool videoconferencing equipment and makes you pay down a commercial loan instead. While you mope about it in your office, the CFO will be busy figuring out which customers, business lines and products are profitable, so next year you can afford the really cool videoconferencing equipment.

Chief Marketing Officer (CMO). Recently, companies have been bringing in a marketing expert at the C-level rather than as just a vice president. The reason is simple: Many current business battles are battles of marketing, so corporate strategy often hinges on a marketing strategy. The CMO owns the marketing strategy–and that often includes the sales strategy–and oversees its implementation. The CMO will know (or learn) your industry inside out and helps you position your product, differentiate it from your competitors’ products, enlist distributors, and make sure customers learn to crave your product. Think of Apple and the new IPhone 6!

All business Live or Die with marketing. I heard a story once about a new magazine start-up Company that hired a sales person to go door to door and sell subscriptions to the magazine as their marketing plan. The magazine was a very good magazine but the business failed because the sales person (their only form of marketing) did not sell a single subscription in 6 months! I am marketing to you the reader of this Blog right now! Marketing can take many forms; but it is the blood of a business. Without it, your business dies.

Chief Technology Officer (CTO). A CTO should keep up with technology trends, integrate those trends into the company’s strategy, and make sure the company keeps current when it’s necessary. You need a CTO if technology impacts your business or industry strategically.

Entrepreneurship is about going for the things that are much bigger than what you could do alone. Your job isn’t to reach the goal; it’s to build a team that will reach the goal. If you really want to reach your goals, you’ll need to bring on others to help, and creating a good executive team means knowing what you need them to do, finding good candidates, and giving them what they need to do their jobs. If you choose well, they’ll be successful and make you successful as well.

Qualities of an Entrepreneur Leader

Vision – The Universal Energy behind your dreams

“Some believe there is nothing one man or one woman can do against the enormous array of the world’s ills — against misery, against ignorance, or injustice and violence. Yet many of the world’s great movements, of thought and action, have flowed from the work of a single man. A young monk began the Protestant reformation, a young general extended an empire from Macedonia to the borders of the earth, and a young woman reclaimed the territory of France. It was a young Italian explorer who discovered the New World, and 32 year old Thomas Jefferson who proclaimed that all men are created equal. ‘Give me a place to stand,’ said Archimedes, ‘and I will move the world.’ These men moved the world, and so can we all.”— Robert F. Kennedy

Pat Riley’s vision was to win a Championship for Miami. So he put together his team with his star players; Lebron James, Dwayne Wade and Chris Bosh. Then he needed supporting players, each with supporting skills. He also needed the right coaches! Vision, The right team and execution won him not One but Two Championships!!

Additional Resources 

https://blog.myhelps.us/rich-wealthy-9010-rule/

Why Confidence Directly Impacts Your Success or Failure

 

 

 

 

How to Survive an Economic Collapse

Solomon Ali Economic Collapse

To survive the, economic collapse, first thing I would say you need to do is you’re going to have to acknowledge where you are financially. The beauty of an, economic, downturn is that  there are more successful people created during a period of, economic collapse, than any other times. The, economic collapse 2020, is no different.

My guest today is Solomon Ali author of “The Empowered Wealth Bible” and “Economic Survival” and we’re going to be talking today on “How to survive an, economic, collapse because I think we’re heading to an, economic, collapse.

Introduction to How to Survive an Economic Collapse

Solomon, I’m very curious to hear your backstory, how did you become an expert on, economic, conditions?

Immediately after high school, I went into the military.  I went to a predominantly white high school and my guidance counselor said I had good GPA; but they never directed me to go to college or university,  so I went straight into the military.  I made it to the rank of sergeant and learned how to manage people and how to build a team.

When I got out of the military and went home, I couldn’t find a job, common story.  So I started helping my parents clean up their rental properties.  I ended up organizing the cleaning crews. We became a mobile company, cleaning up apartments, painting them, doing minor repairs so that the apartments could be ready for the next tenant to move in.  I had a team of people structured like an assembly line.  We had people come and do the masking of everything.  We would mask off four or five apartments at one time. The next group would come in and they would clean the tubs and the toilets, and the next guy would come in and paint it. Then someone would come back and take all the masking tape off, vacuum and shampoo the carpets and we were done.

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Now that is, economic, survival. Surviving the rental income business.  That sounds like the best structured management cleaning that I have ever heard, and I do property management as a Realtor!

We had over 70 people on our team. We went from zero revenues, to a little over 6 million in 12 months! But I was not able to collect all my money.  I had all these accounts receivables and I had payroll that was coming up.  So I got on my knees and prayed one night and I was talking to God, and the next day I’m looking in the LA Times and I see a company advertising for accounts receivables loans.  I called the guy and left a message on Sunday he calls me promptly on Monday morning and he went over everything. I made the trip to San Bernardino, California and got a check for $380,000. He bought all my $500,000 accounts receivable accounts.

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That was my first lesson on, economic, survival in the form of risk management.  You do not want to have a huge concentration of your business coming just from one or two customers, you want to make sure that your company it’s more diversified.

That is what I do today. I consult companies on how to survive, economic collapse, or downturns because they come about every 10 years. I teach them how to scale, how to grow, and how to access the finance world.  In other words how to arrange capital, so they can do their roll-ups for this , economic collapse 2020.

We check out the competition and then we begin to set up what I call mirroring.  We design a program that fits my client so that they can grow and scale their business and we’re able to access capital for them.  I may have private equity companies that I have arrangements with and I get very passionate about helping others fulfill their dreams.

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What does your book “The Empowered Wealth Bible” teach us about, Economic Collapse 2020?

That book speaks in reference to the different tricks of the trade, how you survive, economically, and raise the capital for your business. It teaches you how to use personal credit and credit cards.

It is extremely helpful to the new entrepreneur trying to fund his business as well to the mother wanting the best for her family.

There is one chapter in the book where we talk about how we could take your credit card money’s right from your credit cards and apply it to your mortgage and rotate that around cutting the interest rate on your mortgage and shortening the time period.  The book also shows you how to start a business with very little to no money and still be okay in an, economic collapse. Things like that, it is all about, economic, survival.

I started my private equity company back in 2009, I started with two hundred and fifty dollars and by the end of a year or so I was making millions of dollars.

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In Les Brown’s new book “You got to be hungry” you must be hungry for success. You must be hungry  to achieve your set goals and work your strategies to achieve, economic, survival.

We are now smack in the, coronavirus, pandemic and the, economic collapse 2020.   Companies are closed, millions of people have lost their jobs and everybody is scared about their future.  It’s really interesting that you had the premonition to write the book, Economic Survival, before we faced an, economic, collapse.

I understand we are heading into a recession even a depression.

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How would we survive economically if the US, economy, was to go into, economic collapse 2020?

Firstly,  I’m going to say we’re already in a recession. Our, economy, is already seeing an, economic collapse 2020. We haven’t saw seen all the manifestations of what’s going to happen, but anytime you shut down businesses state by state, you’re losing your, economic, base within those states.  So all of these businesses shutting down resulted in I think as of today there’s over 37 million people filing for unemployment.

Let’s put that in perspective, that’s not counting the people who are self-employed, who are not able to file for unemployment.  So you have to add millions or more to that number, that’s not also counting the people who are just giving up and not looking for work. That’s millions more.

I predict that the US unemployed will be closer to about 60 or 70 million by the 3rd quarter. I predict we will see an, economic collapse.

I’m going to Segway  over to the African American businesses.  On average there’s approximately five million businesses existing in the United States with ten or more employees.

African American companies there are only about one hundred thousand or so with ten or more employees.  That’s a big and significant difference between five million to a hundred thousand.  That tells us that the majority of us, African-Americans,  are working for other people and those jobs are no longer going to be there in the future.

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Small businesses create the majority of the jobs, however your larger companies employ more people.  So when you place all this in perspective African Americans are not going to have anywhere to go and will suffer more from an, economic collapse.

Here are some strategies on surviving an, Economic Collapse:

  • To survive the, economic collapse, first thing I would say you need to do is you’re going to have to acknowledge where you are financially. The beauty of an, economic, downturn is that  there are more successful people created during a period of, economic collapse, than any other times. You have to solve someone else’s problem, you have to be of service to someone,  so that now you have people looking for you because you become in demand.

New businesses will be created like, AirBnb, created in the 2009 financial crisis.

We are losing millions of businesses but new businesses are created during an, economic collapse.

  1. After you solve someone’s problem is you have to educate yourself. You have to remove the fear, because fear will paralyze you.  Once you remove the fear you will be able to go out and help someone else.
  2. A lot of people that have the employee mindset will have to switch because they are not going to do well. Unfortunately our, economy,  and, economic survival, depends on developing an entrepreneurial mindset.  We’re going to be living in the, economy,  where a job no longer exists.  You’re going to be a subcontractor, you’re going to be an independent .
  3. You have to look at where are you today financially and reset your priorities. Instead of loosing your home in the, economic, downturn because you lost your job, maybe your parents have a room you could live in and you could rent your house. You’re going to have to be willing to do what is necessary for, economic survival.
  4. Immediately begin to renegotiate your debt so that you can have more cash flow.
  5. Diversify – you may have to do some joint ventures with other companies or other people.

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Author interview Transform Your Mind Podcast

Conclusion

How do you think the Real Estate Market will fare in this, economic collapse 2020?

I think we’re about to see by the last quarter of this year a lot of foreclosures will begin to take place.  I believe a lot of people will begin to lose their homes.

For those investors who have the cash flow and the ability to buy, they will be able to pick up properties at a significant discount, because the banks are going to have to give rid of those assets off of their books.  Credit lines will be cut by the end of the third quarter.  I’m pretty sure maybe even at the beginning of the third quarter the credit lines will begin to get cut, which will have a trickle effect on the, economy.

What we do know is that our, economy,  is not coming back anytime soon.  We may have as many as 60 million people unemployed.  People don’t have any reserves and if you don’t have any reserves at the beginning of the, economic collapse, then what is going to happen after you have been unemployed for a year.  Robert Kawasaki, of Rich Dad Poor Dad,  was saying that what you do is you find out your runway for your business or personal life. How much money you have in the bank to take care of the essentials, housing, food and transportation?

Robert is  absolutely right.  We were all taught to have six months of reserves,  but if the last, economic collapse, in 2009 taught us anything, is that it took people 18 months on average to get a job so we were wrong saying to have six months of reserves,  you need to literally have two years of reserves. Most don’t even have one month.

How does Private Equity Investing help with, economic survival?

I love private equity, I love loaning out money and helping people to fulfill their dreams.

I have a passion right now for minority businesses. There’s approximately 13,000 publicly traded companies all together but, there’s only 13 black publicly traded companies currently.  I sat on the board of directors of three and I was Officer of three all at the same time, where I was responsible to help them raise the capital they needed to, survive economically. The companies that I helped, they were not only successful they became in the top 5 companies.

To purchase any of Solomon Rc Ali books or for consulting services visit his website

https://www.solomonrcali.info/ follow him on twitter and Instagram and Facebook @supportsolomon.

Additional Resources

https://blog.myhelps.us/how-transform-your-career-with-purpose/

https://www.learnhowtobecome.org/entrepreneur/