Entrepreneurship: Tips for Women Battling Mental Illness

Entrepreneurship - Tips for mental illness

Entrepreneurship, is the process of setting up a business. For, entrepreneurs, battling, mental illness, controlling their, emotions, is their superpowers, when it comes to building a business of our dreams.

My guest today is Scout Sobel. She is the author of the “Emotional Entrepreneur” and we are going to be having a very interesting conversation today on, mental health, specifically the, mental health, of entrepreneurs.  As you consider, entrepreneurship,  you need to understand how our, emotions, guide you in everyday life.

Download and Listen to the full interview here:

https://pdcn.co/e/https://chrt.fm/track/897G7/www.buzzsprout.com/1761155/9479167-entrepreneurship-tips-for-women-battling-mental-illness.mp3?download=true

Bio

Scout experienced her first depressive episode at the age of 14 and was formally diagnosed with, bipolar disorder, at the age of 20. Living with a, mental illness, brought an onslaught of symptoms: anxiety, hypomania, depression, catatonia, psychosis, and, suicidal ideation.

Her perception of her life weighed down on her so poignantly that she dropped out of college, could not hold a job or internship, was hospitalized, experimented with medleys of prescription medication, and went through two outpatient programs.

One day her husband (then boyfriend) looked at her lovingly and said, “I don’t care if you’re depressed. If you are depressed and hopeful, I can be in this relationship. If you are depressed and hopeless, I can’t do this with you.” 

Book Emotional Entrepreneur

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That was the moment her life changed. She started infusing her life with hope and began to take radical responsibility for her emotional state. And after intense, self-development, work – support groups, holistic healing modalities, prayer, routines, and physical wellness, she found, entrepreneurship. Through, entrepreneurship, she learned to unconditionally love her life through the pain, challenges, and celebrations. She learned that she wanted to be here.

Today, Scout is the Founder and CEO of Scout’s Agency, a female-focused PR agency that specializes in getting women as guests on, podcasts.

Her debut book, The Emotional Entrepreneur, provides the, mindset, and, emotional tools, she learned from managing her, mental illness, that have helped her succeed in business and, entrepreneurship.

Entrepreneurship and mental illness

Myrna: I want to start off with something you say in your book “The Emotional Entrepreneur”, you said that our, emotions, are our guiding superpowers when it comes, entrepreneurship, and building a business of our dreams. How did your, emotions, guide you to become an, entrepreneur?

Scout: Very shortly after I was diagnosed with, bipolar disorder, my husband said those sentences that changed my life and I started infusing hope into my days. Which beautifully led me to faith through that process of showing up to support groups, writing gratitude lists etc. My gratitude list and my journal, every single morning reading every self-help book Barnes and Noble had to offer.

I was sitting with my friend at a coffee shop and we were looking through an Indie magazine (I love fashion magazines). I just looked at her and I asked do you want to start a magazine with me? She said yes, let’s do it. We were going to print it at Kinko’s and pass it out to our friends for free. This was going to be a borderline arts and crafts project.

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Transform your Mind Podcast Index

What does it mean to be an Entrepreneur

Suddenly, something in my mind just flipped and immediately I went home. I got the Instagram handle, I searched for printers in the area and then set up five appointments with all the best printers in 50 mile vicinity. I went to see them and then they quoted me ten thousand dollars. I said to myself, ‘I have to find ten thousand dollars’.

Then, I started a kick starter campaign and fast forward, our second issue was picked up by national distributor and sold in newsstands across the country. I was 22 at the time.

The third issue had musician Halsey on the cover and I woke up to an email from Barnes and Noble asking if they could distribute my magazine as well.

So, in that three-issue process of, entrepreneurship, and  running that magazine, I went from the girl that had to pull herself out of bed, to becoming an, entrepreneur, who was in charge of everything. It was like walking through quicksand.   I couldn’t deal with responsibility. I became the girl that over functioned. I became the girl that went the extra mile in such a short time.

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Becoming an Entrepreneur

I found out that, entrepreneurship, was two things that I felt:

  1. Entrepreneurship, has the same highs and lows as, bipolar disorder.  My mind could really understand the emotional pattern behind it.
  2. I was unable to show up for the responsibilities in my life, because I always had a psychiatrist note that could excuse me.  I didn’t have to go to friend’s birthday party because I had a, mental illness.  All my friends would understand or try to understand etc.

I really used my, mental illness, as a, crutch, to avoid responsibility and avoid showing up in my life in the ways that I really needed to, but when it came to, entrepreneurship, there was no note a psychiatrist could write out because I couldn’t tap out of it .

If I tapped out, the whole thing would fall apart, so it was almost this contradictory paradox.  I had to have all the responsibility on my shoulders in order for me to show up, I had to be completely present in every aspect.   So, I found in the beginning of, entrepreneurship, that I showed up because I had the freedom to create what I wanted to create and I couldn’t call in sick, that didn’t work anymore.

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Myrna: I also believe that, happiness, is working towards a goal and there is no better goal than when you’re working for yourself and you’re trying to grow your business as an, entrepreneur.  I also like your confession that you were using the doctor’s notes as a cop-out in life.

A lot of people do that, they lead with their illnesses. It doesn’t even have to be, mental illness, it could be a physical illness and they lead with that. Oh! I can’t do this because of this, mental illness, it’s a cop-out because we know being in the inspirational space, that people overcome challenges all the time.

They defy odds and do amazing things with no hands and no legs.

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Are you addicted to your mental illness

Scout: I think it’s important. I don’t know if it’s touched upon enough and it’s something I say that can ruffle feathers or maybe trigger some people. I was addicted to my, depression. My, depression, my anxiety and my, mental illness, while it kept me in such distress and pain and chaos and crying fits and, anxiety attacks.

It kept me in my comfort zone, it kept me in the predictable, it kept me in what my body was used to. So, in many ways, it held me back from my healing because it said “no, that freedom out there, that’s unknown – (we don’t know what’s going to happen over there).

Let’s just stay in the pain so we can predict what’s happening, we know how this is going to go. It prevented me and allowed me not go through my formative early 20s not assuming responsibility for my emotional state.

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Taking responsibility for mental illness

So my, mental illness, was very real and tangible, and loves to visit me at times when I would prefer it not to.

There was a lot of moments and I think most of my suffering came from the fact that I allowed myself to play the victim.  I blamed the cards that I was dealt on my despair and suffering. The minute I realized and took responsibility and accepted that these were the cards that I was dealt, I started to use my emotional landscape as my superpower.

Today, ten years after being diagnosed with, bipolar disorder, and  16 years after having my first depressive episode, I feel wildly safe in my, emotions.

I think they are my biggest teachers, mentors and guides. They have helped me with, entrepreneurship. They are the reasons I am successful with Scott’s Agency. I also started recognizing that when I got into, entrepreneurship, this game was a, personal development, game. It wasn’t a play, it wasn’t a market strategy (those are all parts of it) but at the end of the day, successful, entrepreneurs, are successful because of their emotional strength and their, mindset.

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What does it mean to be an entrepreneur

I saw that so many women who had the resources, the education, the access to funds, are not getting into the game of their dreams because of self-doubt, because of fear and anxiety. That’s when I woke up. My, bipolar disorder, primed me to walk through emotional hell, to gather the strength and the tools that I could then apply to living out my purpose (which is running Scouts Agency, writing books etc).

So, once I realized that it was the emotional landscape that was holding us all back from success, that’s when the light bulb went off in my brain.

Myrna: Yes, it’s true our, emotions, dictate the quality of our lives which is basically why I named this show “Transform your Mind to transform your life” because if you believe that you can, you can. And if you have this, crutch, that says you were born poor or you were born black or you were born with a, mental illness, or you were born with whatever, crutch, that you want to tell yourself, that prevents you from moving forward, and your life is not going to be transformed.

Scout: Everyone can find a, crutch, no matter who they are, no matter if their life is technically great on paper or technically really unfortunate circumstances, we can all easily rely on a, crutch.

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Entrepreneurship and the emotional ride of uncertainty

Myrna: How can, entrepreneurs, handle the emotional rollercoaster and what kind of, mindset shifts, that they need in order to become a successful, entrepreneur? You talked about your purpose and the fact that your, bipolar disorder, with your highs and lows allowed you to have the emotional strength to become an, entrepreneur.

Let’s talk about the, entrepreneur, that is doing everything. What kind of advice would you give to that, entrepreneur, (female) let’s say that wants to start a magazine or a hair salon or something and has to deal with all the aspects of, entrepreneurship, and the uncertainty?

Scout:  First cultivate the belief that you’re safe in your, emotions, and then unconditionally accept that uncomfortable, emotions, are highly part of this game and that you will survive them.

That you are safe in your, emotions, and that you can reduce the suffering above the pain. What I mean by that is if you can limit the, anxiety, about the, anxiety, or the sadness about the, depression, we can work with the root cause.  Uncomfortable, emotions, and really understand what it’s trying to tell us, that makes you an, entrepreneur.

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Don’t expect entrepreneurship to be fun

So, before you jump into the game, understand that you’re going to be juggling all the hats.

  • You’re going to be the customer service expert,
  • The graphic designer,
  • You’re going to be the social media manager
  • The sales manager.
  • The website designer

All these roles that you have to figure out.  On top of that you’re going to have to walk through the uncomfortable discomfort that comes with that responsibility. So, know and accept that’s part of the game.

It’s really suiting up and really pulling in from your personal power and strength. It’s not expecting that, entrepreneurship, is going to be easy, fun and glamorous.  That you’re always in alignment, you’re flowing with creative ideas and your courses are selling out with six figure launches automatically etc. The fires will come more often than the successes.

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Entrepreneurship is living from the end

Myrna: As a Lifecoach, I understand what you’re trying to say, but it’s a very hard pill to swallow, because people go into, entrepreneurship, with the dream of riches and wealth and they don’t necessarily go into it thinking of the fires. They understand it’s hard work, but it’s very hard to smile and say I’m going to walk through the fire.  Tony Robbins, make you do the fire walk and I’m pretty sure that’s what it’s setting you up for that you can walk through the fire and not get burnt.

I follow Dwayne Dwyer and he talks about, living from the end. So let’s say that you become an, entrepreneur, for a certain end purpose or end game.  When you’re walking through the fire, if you can see that end then it will give you the strength in order to not chuck it in and to move forward.

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Entrepreneurs need to prioritize their mental health

You said that every, entrepreneur, should prioritize their, mental health, but not every, entrepreneur, is going to have, depression, or, bipolar disorder. However, mental health, covers a gamut of things.  So what’s your advice on that?

Scout: When I wrote the ‘Emotional Entrepreneur’, it was really not for the mentally ill. I think the beauty of the conversation about, mental illness, that it is coming to the forefront in the last few years.  When I was diagnosed 10 years ago, no one is talking about, mental illness. Now the conversation is beautifully being opened. In the conversation about, mental illness, being open, the conversation about everyone’s daily, mental health, is being opened and that’s really the people I want to talk to.

All of my messages are not for those who struggle with, mental illness, it’s for those who have, mental health, which is all of us. I think, for too long we’ve been told that if we don’t have a, mental illness, then there’s nothing we get to prioritize. When our experience here on earth is based on how we relate to our, emotions, and many times we act in spite of our, emotions, when our, higher self, knows better or our, higher self, would have had a different plan for us.

Google Podcast Transform Your Mind
Google Podcast Transform Your Mind

Mental health is not only for people diagnosed with mental illness

So, if you’re an, entrepreneur, and you are listening and you’re like; ‘well, I’m going to go through fires, I’m going to go through ups and downs, I’m going to have to figure out whatever messed up our product or makes a client unhappy. Now, I got to figure out how to make payroll and all of those things you might as well emotionally feel safe during that process because your business is going to soar if you are emotionally sound and strong within.

Myrna: I’m glad you’re saying that, mental health, is not necessary for people that have been diagnosed with, mental illness, but it’s very important to keep your, mental health, strong.

One of the things that I love about your bio is that you talk about your prescription medication for the people that have been diagnosed with, mental illness. Can you share your journey?

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Deezer Transform Your Mind Podcast

Prescription medication for mental illness

Scout: This month celebrates one year of being, psychiatry medication, free and I don’t say that to promote the stigma or to promote anyone to go off their medication. I simply say because, psychiatry medication, got me to a point where I was able to go off them and then flourish in my life. Though, there were a lot of dark moments with me and my trial and error for medication.

If anyone is listening to this, and he’s considering, psychiatry medication, for a, mental illness, diagnosis or, mental health, diagnosis, and he’s feeling ashamed around that, I really invite you to end that shame and that stigma. There are times in our lives where we need to take things to physically and mentally treat our illnesses, our bodies, our spirits and souls etc. I never felt shame around taking the, psychiatric medication.

I really invite you to not passively wait for, psychiatry medication, to come save your mental state, but to really recognize that it’s just a little boost and the rest you really have to show up for. The idea that, psychiatry medication, is going to heal you completely, for me was very helpful because I wasn’t just passively playing the victim and waiting for something else to take over me and heal me. Medication really does a very small percentage of your healing for you.

Psychiatry medication is just the launching pad to healing

Psychiatry medication, can provide that launching pad, but really get ready for yourself to show up for you. I would say to really be your own advocate in the psychiatry office, ask about the symptoms, ask about what’s coming off the medication, ask about the withdrawals, do I have to ease off for two months?

I say this because I was put on a, psychiatry medication, where I was not given the correct information about the withdrawals and it was a really traumatic experience for me. So, it’s really good to ask about the side effects.

The Emotional Entrepreneur

Myrna: Can you tell us about your book “The Emotional Entrepreneur”? You said it was not written for people that have been diagnosed specifically with, mental illness, but to help people prioritize, mental health.  I like that play on words. What do you want the readers to walk away after reading your book?

Scout: The Emotional Entrepreneur is really the emotional guidebook for, entrepreneurship. If you are someone who wants to start an agency, a podcast, a product based business, a life coaching, career etc; you might be purchasing books on how to manage clients. You might even be purchasing books on how to hit six figures, you might be purchasing books on how to close more sales, deals, how to brand your website etc, this book is the emotional part of all of that. This is going to be your guidebook towards navigating fear, combating impostor syndrome and enjoying yourself along the way.

By celebrating small wins and believing in yourself, it’s going to help you reframe your relationship to your, anxiety, as you get started. It’s going to make you understand that, entrepreneurship, and starting your own business is the biggest personal development game, and you get to be emotionally supported in that.

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PTWWN TV

Conclusion

Myrna: How can readers connect with you on social media or get a copy of your book?

Scout: You can follow me on Instagram ‘@scoutsobel’, that’s the best place to connect with me. In my bio, there are links to Scout’s Agency, my podcast and you can buy the book there. You can as well get the book on Amazon when you search for “The Emotional Entrepreneur by Scott Sobel”.

Myrna: One of my biggest takeaways about, depression, was reading the book; “The Work” by Byron Katie. I mean I have never actually heard of a, depression, like she went through.  She said that she was so depressed that she had to put herself in a halfway house, and she laid on the floor and couldn’t get up and couldn’t move until one day she decided to change her inner dialogue and change her mindset.

Thank you guys all supporting the Transform Your Mind podcast, please leave us a review on iTunes if you found this content inspirational.

Additional Resources

Understanding Mental Illness – My Bipolar Life

 

How to Set up Your Business Structure as an Entrepreneur

Using Pinterest for your Online Marketing

So you are now an, Entrepreneur, and working for yourself! You are the Boss, the President and CEO! What do you do next?  The first decision to be made is figuring out what Business structure works best for you.

 

Entrepreneurship – What makes one throw in the employment towel? Why do, Entrepreneurs, give up the guaranteed paycheck every two weeks? Work 14 hour days, and sometimes not even pay themselves. Why? I think it is because we are passionate about what we do. When you are passionate about what you do, you would it for free!

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, Co-Founder, Chairman and CEO, Apple

 

Is, Incorporation, or, Sole Proprietorship, the right structure? Are you “Minding your own business”? This is a term made popular by Robert Kawasaki in the book “Rich Dad, Poor Dad” and refers to the concept having regular employment while operating your own business on the side. Robert suggests that you have this dual employment status until your business on the side generates revenues equals your current pay check. This relieves the stress of supporting yourself and your family with revenues from a new business. Your Accountant can recommend the best structure for your company or you can refer to my self help start up guide “Minding your own business” available for download at www.shop.myhelps.us. Below is an excerpt from “Minding your own Business”

What New, Entrepreneurs, Need To Know:

As a new, entrepreneur, you need to know your federal Tax responsibilities. In addition to knowing about federal taxes, you need to make some basic business decisions. ​​​

What is the Form or Structure of your new Business?

The most common forms of business are the, sole proprietors, Corporations, Partnerships, LLC, and S Corporations.  When beginning a business, you must decide which form of business to use. Legal and tax considerations enter into this decision.

Sole Proprietorship: A, sole proprietorship, is an unincorporated, small business, that is owned by one individual. It is the simplest form of business organization to start and maintain. The business has no existence apart from you, the owner, entrepreneur,  Its liabilities are your personal liabilities. You undertake the risks of the business for all assets owned, whether or not used in the business. You include the income and expenses of the business on your personal tax return.

Corporations: In forming a corporation the, entrepreneur, and prospective shareholders exchange money, property, or both, for the corporation’s capital stock. A corporation generally takes the same deductions as a, sole proprietorship, to figure its taxable income. A corporation can also take special deductions.  For federal income tax purposes, a C corporation is recognized as a separate taxpaying entity. A corporation conducts business, realizes net income or loss, pays taxes and distributes profits to shareholders. The profit of a corporation is taxed to the corporation when earned.

Limited liability Company: A limited liability company ,LLC, is an entity formed under state law by filing articles of organization as an, LLC. The members of an, LLC, and the, entrepreneur, are not personally liable for its debts. An, LLC, may be classified for federal income tax purposes as either a partnership, a corporation, or an entity disregarded as an entity separate from its owner by applying the rules in regulations.

S corporations: An S corporation is a, small business, with an eligible domestic corporation can avoid double taxation (once to the corporation and again to the shareholders) by electing to be treated as an S corporation. Generally, an S corporation is exempt from federal income tax other than tax on certain capital gains and passive income. On their tax returns, the S corporation’s shareholders include their share of the corporation’s separately stated items of income, deduction, loss, and credit, and their share of non separately stated income or loss.

Employer Identification Number, EIN, is used to identify the tax accounts of employers, certain, sole proprietors, corporations, partnerships, estates, trusts, and other entities.

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Some Other Considerations of your new, Entrepreneur, are:

  • Who are your customers?
  • How do you market to this select base?
  • What are my skills? What skills do I need to complete my team?
  • What is my vision? What is my plan to get there?

With the current state of the, economy, having a well-defined, target market, is more important than ever. No one can afford to target everyone. Small businesses, can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.” Some may say they target, entrepreneurs, homeowners, or stay-at-home moms. All of these targets are too general. Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing, allows you to focus your marketing dollars towards a specific, target market, and brand message on a specific, target market, that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business. For example, if you are a Florist, your customers could be anyone with a birthday or anniversary but you could decide to target the wedding market and put your marketing dollars towards that, target market.  With a clearly defined, target market, it is much easier to determine where and how to market your company.

 

Here are some tips to help the new, entrepreneur, define the, target market:

  • As an, entrepreneur, you must know your current customer base

Who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from your product/service.

  • An, entrepreneur, must check out the competition

Who are your competitors targeting? Who are their current customers? Understand why they are targeting this demographic and then try to become innovative and offer something different. You may also find a niche market that they are overlooking.

  • Choose Specific Demographics for your, target market.

Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:

  1.  Age
  2. Location
  3. Gender
  4. Income level
  5. Education level
  6. Marital or family status
  7. Occupation
  8. Ethnic background
  9. The, entrepreneur, must consider the Psychographics of Your Target Customer

Psychographics for, Target Marketing:

  1.  Personality
  2. Attitudes
  3. Values
  4. Interests/hobbies
  5. Lifestyles
  6. Behavior
  7. Determine how your product or service will fit into your, target market, lifestyle.
  8. How and when will they use your product or service?
  9. What features are most appealing to them?
  10. What media do they turn to for information?
  11. Do they read the trade journals, search online, or attend particular events to choose suppliers?
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As an, entrepreneur, you must understand How Your Customers Think. Once you’ve decided on a, target market, be sure to consider these questions:

  • Will my target really benefit from my product/service?
  • Will they see a need for it?
  • Do I understand what drives my, target market, to make  decisions?
  • Can they afford my product/service?
  • Can I reach them with my message?
  • Are they easily accessible?

You may be asking, “How do I find out all this information?”

  • Try searching online for research others have done on your, target market.
  • Search for magazine articles and blogs that talk about your, target market.
  • Search for blogs and forums where people in your, target market, communicate their opinions.
  • Look for survey results, or consider conducting a survey of your own.
  • Ask your current customers for feedback.
  • What are my skills? What skills do I need to complete my team?

The In’s and Out’s of Entrepreneurship

In the early days of running your, entrepreneurship, as a new, entrepreneur, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things in the beginning. But as your enterprise grows, you’ll find yourself stretched thinner and thinner. Eventually, you’ll find you just can’t continue to oversee operations and sales and accounting and fulfillment and marketing–and hope to continue to grow your, small business. When you reach this point, it’s time to think about bringing other high-level managers or team members on board to help you out.

You need to build a senior team that’s able to manage all the critical areas of your business to take it to the next level. Building your team demands matching jobs to people’s strengths. That means giving people responsibilities according to skill level, not based on how close a friend they are, or how closely related they are to you, or whether you just like their sunny personality. Become Conscious of your strengths and the areas you lack the necessary skills. Eg. Are you creative? Can you design your marketing or branding materials? Are you skilled in sales? If not you need a sales team.  When it comes time to hiring an executive team, you’ll need to find people to fill the following roles:

Leadership roles in your Company

Chief Executive Officer (CEO). The fact of the matter is, the CEO is the boss of everyone and is responsible for everything. They determine the company’s strategy. They hire and build the senior team. They make the final call on how resources get divvied up, and they’re the one whose face appears on the press releases!.  The CEO’s skills must include strategic thinking, the ability to rise above the daily details and decide where the industry and business are headed. They must then be able to decide the company’s best route for navigating the future market conditions. They have to be able to make good bets.

Some of the best are Steve Job; Apple; Bill Gates, Microsoft; Jack Welsh, GE.

https://www.businessinsider.com/best-ceos-past-30-years-2011-7?op=1

The CEO’s key skill, however, is in hiring and firing. The right management team can cover a CEO’s shortcomings. A CEO may be able to set strategy, predict the future and control the budget, but if they don’t hire the right team, they have to master it all themselves.

Chief Operating Officer (COO). A COO handles a company’s complex operational details. Think about UPS moving three billion packages in the two weeks before Christmas: or think of a Florist delivering hundreds of flowers on Valentine day. The day after is too late! The company’s COO insures the business can deliver day after day. He figures out just what needs to be measured so he can tell if things are going well. Then his team creates the systems to track the measurements and takes action when the company isn’t delivering.  As an Entrepreneur, you are probably the President, CEO and COO. If you just take orders and do no planning and measuring then you will remain an Entrepreneur.

Your vision should be to grow up and become an Enterprise!

 

President. A president oversees staff functions–human resources, finance and strategy–while the COO oversees daily operations. the president can also be a synonym for COO, especially in smaller companies.

Chief Financial Officer (CFO). Plain and simple, your CFO handles the money. They create budgets and financing strategies. They figure out if it’s better for your business to lease or buy. Then they build the control systems that monitor your company’s financial health. The CFO is the “bad guy” who won’t let you buy that really cool videoconferencing equipment and makes you pay down a commercial loan instead. While you mope about it in your office, the CFO will be busy figuring out which customers, business lines and products are profitable, so next year you can afford the really cool videoconferencing equipment.

Chief Marketing Officer (CMO). Recently, companies have been bringing in a marketing expert at the C-level rather than as just a vice president. The reason is simple: Many current business battles are battles of marketing, so corporate strategy often hinges on a marketing strategy. The CMO owns the marketing strategy–and that often includes the sales strategy–and oversees its implementation. The CMO will know (or learn) your industry inside out and helps you position your product, differentiate it from your competitors’ products, enlist distributors, and make sure customers learn to crave your product. Think of Apple and the new IPhone 6!

All business Live or Die with marketing. I heard a story once about a new magazine start-up Company that hired a sales person to go door to door and sell subscriptions to the magazine as their marketing plan. The magazine was a very good magazine but the business failed because the sales person (their only form of marketing) did not sell a single subscription in 6 months! I am marketing to you the reader of this Blog right now! Marketing can take many forms; but it is the blood of a business. Without it, your business dies.

Chief Technology Officer (CTO). A CTO should keep up with technology trends, integrate those trends into the company’s strategy, and make sure the company keeps current when it’s necessary. You need a CTO if technology impacts your business or industry strategically.

Entrepreneurship is about going for the things that are much bigger than what you could do alone. Your job isn’t to reach the goal; it’s to build a team that will reach the goal. If you really want to reach your goals, you’ll need to bring on others to help, and creating a good executive team means knowing what you need them to do, finding good candidates, and giving them what they need to do their jobs. If you choose well, they’ll be successful and make you successful as well.

Qualities of an Entrepreneur Leader

Vision – The Universal Energy behind your dreams

“Some believe there is nothing one man or one woman can do against the enormous array of the world’s ills — against misery, against ignorance, or injustice and violence. Yet many of the world’s great movements, of thought and action, have flowed from the work of a single man. A young monk began the Protestant reformation, a young general extended an empire from Macedonia to the borders of the earth, and a young woman reclaimed the territory of France. It was a young Italian explorer who discovered the New World, and 32 year old Thomas Jefferson who proclaimed that all men are created equal. ‘Give me a place to stand,’ said Archimedes, ‘and I will move the world.’ These men moved the world, and so can we all.”— Robert F. Kennedy

Pat Riley’s vision was to win a Championship for Miami. So he put together his team with his star players; Lebron James, Dwayne Wade and Chris Bosh. Then he needed supporting players, each with supporting skills. He also needed the right coaches! Vision, The right team and execution won him not One but Two Championships!!

Additional Resources 

https://blog.myhelps.us/rich-wealthy-9010-rule/

Why Confidence Directly Impacts Your Success or Failure