7 Traits of Highly Effective Sales People

wolf of wall street

“I determine to render more and better service, each day, than I am being paid to render. Those that reach the top are the ones who are not content with doing only what is required of them.”
― Og Mandino, The Greatest Salesman In The World

The best sales and most effective sales people are naturals. They are extroverts who love people, have sunny positive personalities and are highly ethical.
Here are seven other traits you should look for when interviewing for your sales team.

1: They fish instead of hunt

A hunter stalks his prey and then attacks. He tries to make one shot for the kill; if he misses, then he tries to find another prey and takes aim again.

A fisher man on the other hand first understands the fish he is trying to catch. In choosing a pond or lake, he knows what kinds of fish are in the pond, what kind of bait they usually bite on and when they are most likely to bite.

In the world of sales, the hunter is the transaction seller who sells on price and usually has only one shot.

The salesperson who is a fisher man on the other hand, takes the time to learn about his customer. He understands how his product solves the problem of the customer and instead of shooting to kill; he dangles the correct bait by offering a solution and builds a relationship with the customer, before he tries to close the sale.

“Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats. Yet each struggle, each defeat, sharpens your skills and strengths, your courage and your endurance, your ability and your confidence and thus each obstacle is a comrade-in-arms forcing you to become better… or quit. Each rebuff is an opportunity to move forward; turn away from them, avoid them, and you throw away your future.”
― Og Mandino, The Greatest Salesman In The World

2: They know when to speak and when to listen
Inexperienced salespeople think they can win sales by over-talking their prospects. The best salespeople use discretion and carefully crafted questions to get a prospect to close. Once they have delivered the pitch, they know to shut up and listen.

sales cartoon

3: They work closely with their support staff
Closing a large customer sometimes require your solution experts. Great sales persons know when to bring in their support staff to add value to the customer.
Inexperienced salespeople try to do everything by themselves and usually loose the sale.

4: They practice continuous learning
Great salespeople not only learn everything about their product; but they also learn everything about their competitor’s product.
For example: Let’s say you are trying to decide between a Toyota Camry and the Honda Accord as your next vehicle. You are at the Toyota dealership and your salesperson not only tells you why the Toyota Camry is the right car for you based on the needs he uncovered during his fact finding segment of the sale; but he also tells you the all the features of the Honda Accord and why it may not be the best fit for you. He knows his product!

5: Highly Effective Salespeople love their job
Most salespeople actually hate sales and selling. The most effective salespeople actually enjoy it. They get up every day excited about the product and the prospects. They love the high of the win and the excitement and challenge of influencing their customers.

For these few, the high compensation is an added bonus like icing on the cake, of getting to do what they love.

6: They are self-motivated and self-directed

Companies spend a ton of money on sales managers who mostly focus on whip-cracking the bottom performers.

Great salespeople don’t need micro managing; they are internally motivated to being the best and set their own growth goals.

7: They are honest and ethical

Highly effective sales people never over promise and under deliver; they never lie to get a sale. They know that trust of the sales person and the company is essential to a long term relationship with the customer.

They understand the principle that the short term gain of getting a sale on false pretenses equals long term pain.

How to Run Your Sales Meetings like a Coach

 

Running your, sales meetings, like a, coach,  we can take lessons from, Head Coach, Bill Belichick‘s.  His greatness comes from the fact that he builds his systems around the strengths and weaknesses of his roster and it led him to 4 Super Bowl Championships. This is good coaching in the purest form; playing to the strengths of one’s personnel.

It may not be something that often crosses your mind, but a football, coach,  and small business owners have a lot in common. Both professions require leadership, dedication, commitment and a strong work ethic in order to succeed.

There is an old saying about the strength of the wolf is the pack, and I think there is a lot of truth to that. On a football team, it’s not the strength of the individual players, but it is the strength of the unit and how they all function together.” — Bill Belichick

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Just like football coaches, as a small business owner or a Sales Manager; you must take on many roles to ensure everybody is working together as a team to achieve important goals and for operations to run smoothly. Here are a few other ways football coaches and small business owners play a similar game.

Running your, sales meetings, life Pre-game

To prepare for a football game the, coach,  research opponents, develop game plans and determine the best lineup of players who will help the team win. Similarly, when starting a small business, sales managers, conduct market research to understand the competition and the key economic conditions and indicators. Entrepreneurs also build a business plan, which sets the strategic framework for the organization and maps out the path forward. In addition, small business owners find top talent who will help them execute the plan and beat the competition.

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How do you, coach, During the game

Over the course of a game, head coaches, make adjustments regularly, shifting tactics to put their team in position to score and win. They consult with the assistant, coach,  to get advice on what plays they should run. Entrepreneurs and Sales Managers also make strategic moves and adjust to constantly changing market forces and customer demands.

How does your, sales teams, handle Halftime


 A, coach, typically deliver inspiring halftime speeches that motivate players to give their all and function as a team. Entrepreneurs and, Sales Managers, should also motivate their employees by providing benefit programs and encouraging their career growth through coaching and motivational curriculum, that helps to strengthen their teams’ skills. Having a motivational speaker at your monthly or quarterly sales meetings also adds a charge to your team, similar to the Half Time inspirational speeches of great coaches.

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How do you, coach, the Post-game


Following a game, coaches review footage to analyze which plays and strategies did or did not work and what improvements the team can make to defeat the next opponent. At the end of each day or period of performance, entrepreneurs crunch numbers to determine how well the business performed and identify ways to boost profits, cut costs and improve customer service.

At your Monday Morning, sales meetings, Sales Managers,  should be doing the same thing. They should be analyzing which plays resulted in closed sales and which plays didn’t. They should develop strategies and best practices from reviewing the week’s plays. Only then can they become the Tom Brady of management. They will know the strengths and weaknesses of not only their team members but of the competition. They will know if the competition has a tendency to lead with price or service. They could then quarterback their team to run plays that would leave the competition behind or looking in the wrong direction.

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It’s still easy to make case for Belichick as the best.

Belichick’s Patriots are in the AFC championship game for the sixth consecutive season and the 11th time overall in his 17 seasons. If they beat the Steelers tonight and go on to win Super Bowl LI against Green Bay or Atlanta, they will win the championship for the fifth time under Belichick, which would break his tie with Noll for most Super Bowl wins as coach. Belichick’s 24 postseason wins are record and his 237 regular-season wins rank fourth all-time. His record with the Patriots is 201-71, staggering .739 winning percentage. His accomplishments and consistency are terrific, especially during the free agency era.

“His handprints, his fingerprints are over that whole team,” Ben Roethlisberger said last week. “They often out,coach, their opponent. That’s credit to him, mastermind or whatever you want to call him.

“When you’re playing defense like [New England’s], you have to be prepared for everything. You may not see the same defense twice. He’ll change things up. He’ll give you looks you’ve never seen before. He’ll do things that it doesn’t matter how much you study. That’s what makes him so good. He’s difficult to go against. You look at, arguably, the most well prepared quarterback to ever play the game, Peyton Manning. How many years did Belichick supposedly have his number?”

Manning lost seven of his first eight games against Belichick and finished his Hall of Fame-worthy career 8-12 against him. Roethlisberger, by the way, is 3-against Belichick.

get that people say Belichick didn’t become great coach until he went to New England and hooked up with Tom Brady to become the best coach-quarterback combination in NFL history. Belichick’s five-year record with the Cleveland Browns from 1991 – 95 was 36 44 with four losing seasons. No one was preparing his bust for Canton back then. 

Additional Resources

Who is the Team Player on Your Team? The 20/70/10 Rule

https://blog.myhelps.us/15-benefits-of-business-coaching/

 

 

Can you recognize your failure symptoms?

Are you a, failure? Can you recognize your, failure, symptoms? How often have you said “life is short”?

Well It is! We are here on earth for a limited time to fulfill a purpose. Wouldn’t it be nice if we could go to the doctor and tell him our life symptoms and he would give us a diagnosis of success or, failure? For example if you go to the doctor today with itchy bumps and a fever, he would look at you and without running any tests diagnose you with the chicken pox.

Recognizing your, failure, symptoms early in life before you get to your 5th or 6th decade is the only way to take action to modify your behaviors. As we head into 2015, I would like to offer you the gift of consciousness. Do you have any of the symptoms below? If you do, call me for a free coaching session. Take control of your life and get a step closer to success.

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Here are 5 symptoms of, failure.

1. Sleeping too much is a symptom of, failure.

Do you sleep more than 6 hours per night or day? Thomas Edison took only 2 hour naps on his desk while he was working on his inventions. He didn’t want to sleep because he was so invested in his work. He called sleep a waste of time.

I read Donald Trump’s biography and he said that he hated going to sleep because he was so excited about his business and he didn’t want to miss anything.

Donald Trump credits only sleeping for three or four hours with staying ahead of his competition. “How does somebody who’s sleeping 8 and 10 hours a day compete with someone that’s sleeping three or four?” he’s said.

Political leaders across the globe run their countries on short spurts of shuteye. President Obama has said he can get by on a four-hour doze. Former British Prime Minister Margaret Thatcher ran the U.K. for a decade, on four hours a night.

The saying “the early bird catches the worm” is meant to tell you that rising early is best if you want to catch the opportunities. If you go to bed early and sleep late, that is a, failure symptom, that you will not be successful.

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2. Are you an, Introvert, or an Extrovert

A shy kid might look longingly at other kids playing in the schoolyard, afraid and unsure about how to approach them, but an introvert is perfectly content on her own.
Laurie Helgoe

Introverts, are sometimes called the “walking sleepers”. Introverts, usually allow activity to pass by them without participation, indulge in time killing pursuits, taking only the most minor role or unconstructive parts. Introverts, are also the solitaire players, the pathological bookworms, the endless crossword puzzlers, the couch potatoes. In order to succeed in business or life, you need to have the ability to sell yourself, you need social skills. You don’t have to be the life of the party; but you must be able to be comfortable at the party. Being an, introvert, and sleepwalking through life is a, failure symptom.

3. Are you drinking more than 2 drinks daily?
Drinking heavily brings on a waking sleep. Drinking affects your ability to think straight and handicaps the drinker. You will not be able to contribute fully in staff meetings, argue sensibly, plan or be proactive if you are under the influence of alcohol and thus could become a, failure.

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4. Extreme extroverts

“I always thought I was an extrovert until I became a theatre major. Then I realized I just didn’t like silence.”
― Cora Carmack, Losing It

Do you count the day lost if you did not attend a dinner party, go to a movie theater, dancing at a club or hanging out with friends? To be successful you need time alone to plan, to be creative and to ponder your next move.

5. Having no goals could lead to, failure

Dr William Menninger says “a fellow must know where he wants to go, if he is going to get anywhere”

No goals are bad enough but low goals are worst. Is your goal to just keep your job and make just enough money to pay your bills? Is it to live to retirement and then collect social security? Or is it to be the top player in the “candy crush” video game?
The bible says “people without a vision will perish”. Not necessarily physical death, but spiritual death. It is exhilarating to work towards a goal. Happiness is defined as working towards a goal.

“We are at our very best, and we are happiest, when we are fully engaged in work we enjoy on the journey toward the goal we’ve established for ourselves.”

The great leaders and legends of our time, all had goals, vision, mission and as they achieved one goal, they started on the next.

10 Signs You Are Going To Be A, Failure

  • You love wasting money and expect your parents to foot the bill. …
  • You are not disciplined. …
  • You don’t finish what you start. …
  • You love playing the blame game. …
  • You don’t believe in yourself. …
  • You don’t set goals. …
  • You care too much about what others think. …
  • You don’t take care of your health.

Join me for a Free webinar on how to set and achieve clear goals, how to create vision and mission statements, how to motivate your staff to excel and how to create influence.

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Additional Resources 

https://www.success.com/10-tips-to-achieve-anything-you-want-in-life/

How to set Strong Goals

Transform Your Mind Personal Development podcast.