How to Find Beauty in Your Now!

Finding Beauty in your now

Finding, beauty, in your Now is the point of all power that unlocks healing, growth, strength, peace, desires, success, and happiness.

This week I interview Aireka Harvell, aspiring motivational speaker who focuses on transforming the minds and lives of women with her blog “Be That Woman.” She is also the Founder of Nodat Place Advertising LLC. where she encourages and promotes female entrepreneurship and offers daily motivation and support through her social media platforms.

Introduction  “How to find Beauty in your Now”

Aireka has a powerful story of overhearing a mother telling her son that she was, ugly, and seeing her mom treat he brother better because he was handsome when  she was just 9 years old. That tag stayed with her throughout her life and gave birth to low self esteem, becoming a people pleaser and allowing her husband to mentally and physically abuse her. Aireka has lived in darkness of thinking she was, ugly, for most of her life, until one day she heard the voice of God telling her to Help other women “Be That Woman” he made them to be.

Today she has a huge following on Instagram and on her blog and offers Hope and Encouragement with her daily posts.

Listen to find out How to control your mind and bring it under subjection when thoughts of fear and hopelessness threaten to stomp out your joy.

Learn that there is opportunity to learn and grow from every situation.

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Transform your Mind Soundcloud podcast

What is Beauty in the eyes of God

The tip of the week from Coach Myrna is an except from the book The University of Success by Og Mandino

A Conversation with our manufacturer (God)
God: Tell me “what is your purpose down there on earth”

Man: Well you know “I want to work hard and not hurt anyone, and I want to get along with folks and stay out of trouble”
God: “But what about your talents”

Man: Well what talents I have and there are not much, I take good care of. I kind of pace myself, you know.
No, No,No God shouted, your answers are all wrong. Don’t you remember the story of the talents?

Man: Yes I think so … You gave each of three men a different set of talents. To one man, you gave five talents. To another man, you gave two talents. And to the third, you gave but one talent.

“That’s right says God: and some years later I checked up on each of these three men. I was pleased to find that the man with five talents had multiplied his talents by working hard, and applying each one. The man whom I gave two talents had also labored hard and multiplied them. But when I checked with the man I had only given one talent, I became very angry. For that man had buried his talent in the name of protecting it. To which I cursed him saying “thou wicked and slothful servant” how dare you not use the gifts and, beauty, I gave you. You Knew that I reap where I have not sown and gather where I scattered no seed.
Do you not get the point of this parable?

Man: Yes I think so. I am to use the talents and, beauty, you gave me and multiply them to help others.

God: Let me ask you another question
“Who is in charge of your life?”

Man: I am responsible for my life – but with a few exceptions. I mean sometimes you just don’t get the breaks, you know. Sometimes things just don’t go my way, but that is the way the ball bounces or the way the cookie crumbles”

God jumped to his feet “No, No, No, he shouted. You were created in my image of, beauty. “When will you learn, you are totally responsible for your life, no exceptions. You are totally responsible for the results you obtain. Not your mother, not your father, not your boss. It’s not the breaks, that control your life, it’s you. Don’t ever say that is the way the ball bounces, that it is the way the cookie crumbles. You must bounce your own ball!

Man: Okay, okay I think I see. The fact is that I have been put on earth to succeed, I have an obligation, a responsibility, to use my abilities to the fullest. I must control my life, for I wasn’t designed to be led. I prefer excellence to mediocrity. I won’t prevent my own success, for all success requires is that I am here, and that I use my talents to the world and not wait for the world to come to me. And I will act now, no matter how convenient waiting may seem, no matter how imperfect might be the results I obtain.
Tears welled up in God’s eyes, a smile creased his face.

God: “Thou wonderful and faithful servant, take all the love and energy and talent that you have and share it. Share it with all you meet, until it seems you have no more to give, there will always be more and more in reserve. Your potential extends beyond your wildest imaginings. The only limitations you will ever face will be those you place on yourself”

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How to find Beauty in everyday moments

Johanna Sevier Robb says in her blog post on “How to find the Beauty in Everyday Present Moments”:

There is so much, beauty, in the world—and because this crazy, gorgeous life is so fleeting, I want to focus on the, beauty.

No, I won’t turn my eyes away from the horrors of the world. But I also won’t become so consumed by these horrors that I no longer notice the wind dancing on the water. Or the tender grasp of my lover. Or the plant on the windowsill stretching toward the sunlight.

I’m not trying to downplay the crap. But just to understand the, beauty standards, of men. I don’t want to crumple into a small, powerless mess each and every time I read the news.

Negativity sells. Sensationalism sells. But this is not the reality of, beauty. So I ask, what is beauty?

Sure, man’s, beauty standards, is real. But generosity, kindness, humility and love is also real. And I still believe in humanity. Only a tiny bit of the present world can be summed up by violence and acts of terror. Only a tiny bit of human history can be summed up by wars and acts of cruelty.

How to Find your Beauty even if the world thinks you are ugly

Despite his physical appearance, the elephant man  and his mother were close.  His mother did not think he was, ugly. A former housemaid, she was also handicapped and had three additional children, two of whom died at a young age. She herself passed away in 1873 of pneumonia. Her death devastated young Joseph. Not only did he lose his closest friend, but his father, now working as a haberdasher, soon married the strict widow Emma Wood Antill who had two children of her own and demanded young Merrick, elephant man,  leave school and earn his living. Amazingly, despite his growing abnormalities, he found employment at a cigar shop, but his right hand soon became too large to manage the delicate work of rolling cigars. In order to earn his keep, his father got Joseph a hawker’s license to sell gloves door to door. But his, ugly,  appearance frightened prospective customers and his sales were dismal. Joseph Senior would often beat his son if he came home empty-handed and the stepmother would deny him full meals unless he had earned enough to pay for them. As a result, he ran away — or rather walked away — from home more than once.

~

How to Become a Life Coach

If you liked this content remember to share, subscribe to my iTunes podcast and write a review. Once you do, send me an email to info@myhelps.us with the subject line “Podcast review” and I will send you one of two gifts. My eBook “How to become a Life Coach” or a “Mindset Shift Focus Wheel” a workbook to change from a Fixed Mindset to a Growth Mindset.

Additional Resources

Life Coaching part 1: Who am I

 

How to Grow On YouTube and Become a Celebrity

What would you do if you had 1,000,000 views on your, YouTube, Channel this year? Not just views, but real, organic, engaging views from people who most needed to hear you. Nate Woodbury shares, how to grow on YouTube.

Welcome to the Mindset Transformation radio show, blog and podcast. Our guest this week is Hero Maker, Nate Woodbury.
Nate is going to teach us, how to grow on YouTube.

Before I introduce you to Nate, I wanted to give you my, digital marketing, tip of the week.

How to Get Traffic to your YouTube Channel :

I have lived and breathed marketing for over 3 years. I started with daily posts on LinkedIn and LinkedIn groups, daily posts to twitter, a daily newspaper from Paper-li, daily posts to my personal Facebook page and posts to my fan page, a weekly blog like the one you are reading, a weekly newsletters and now I too have a, YouTube, Channel! Whew! Marketing is a monster with two or more heads!! So pay attention to Nate on, how to grow on YouTube.

I didn’t even mention creating content for my website www.myrnayounghelps.com ! In fact, I met our guest today Nate Woodbury when he sent me a customized video telling me how he can make my website better.

I had received many sales pitches for creating a nicer website; but no one took the time to do a personalized pitch like Nate. So, I bought his website creation package and today I have a fabulous website that am proud of and a, YouTube, channel that is making me money.

But having a nice website is like having a pretty business card that you keep in your purse! The trick is to getting  traffic to that site. That is called, Digital Marketing!

I just recently attended a webinar and I learned a ton of information on, how to get traffic to your blog, and other traffic generation tools.

Transform your Mind TuneIn Radio
TuneIn Radio

Competitive Intelligence on YouTube 

One of the tools teaching, how to get traffic, to your website is to use a site called Semrush.com to check out what and how your competition is marketing and of course try to copy them. It is not illegal! That is why companies like Semrush exist!
E.G If you are on, YouTube, check out what the guy who is getting 1,000,000 views is doing and copy what you can.

Here is a guy Casey Neistat who uploads a video every day and has over 3,000,000 subscribers

When you log on Semrush, put in the URL of your competitor in the search bar and the information on your competitor comes up. The keywords that is working for them, the ADs they are running, what ADs are working for them. You can check our who is linking to their site and contact those sites to link to your site. Links are like votes. The more you have, the better chance you have of winning. But the most valuable information is keyword search because that is how you get traffic, by using the right keywords.

Now that I have wet your appetite for marketing, here is the main course Nate Woodbury.

Why YouTube is the best digital marketing platform

• Are you an Expert or influencer with a Message the world needs to hear? Are you tired of spending so much time online without seeing a significant return?

What would you do if you had 1,000,000 views on your YouTube Channel this year?
Not just views, but real, organic traffic, engaging views from people who most needed to hear you.

Well That’s what Nate does. He can take an expert like you and me, who is influencing the world for good, and turn you and me into a, YouTube celebrity. I’m in!
• Leave out the snootiness and paparazzi, but bring on the tribe of raving fans who admire you and me, crave our advice, and follow our council.

So if any of the following applies to you, then stick around and learn from the Best!
[1] Are you an Expert with a Message the world needs to hear?
[2] Do you want millions of views on your videos on, YouTube?
[3] Do you want people lining up in droves, for the privilege of working with you?

One more important question…
[4] Are you ready to work real hard for a year, and let momentum do the heavy lifting after that?

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Show Notes and questions on How to Grow on YouTube.

1. How did you become passionate about video?

I love, YouTube, because you can create a relationship with your viewers because video is very powerful.  It is very personable.

2 There are many social media channels. Why do you like, YouTube?

3 How does someone get 1,000,000 views on, YouTube? What is the process?

Question 4: What is your advice on crafting the perfect message and, how to grow on YouTube?

Question 5: You mention that the first year requires heavy lifting and after that the momentum will carry you forward.
What is considered heavy lifting to become a, YouTube Celebrity?

Question 6: How do you make a promotional video?

To listen to past recordings from the Mindset Transformation radio show and podcast visit the Transform Your Mind YouTube channel

https://www.youtube.com/channel/UC8p2lfxF2GhOihRv8N3EZeAMyHelps YouTube channel

To pick up a copy of my best selling book “Out of the Snares, a story of hope and encouragement

Adobe Photoshop PDF

Order on Amazon at:

https://www.amazon.com/Out-Snares-story-hope-encouragement-ebook/dp/B013C71KHE/ref=sr_1_3?ie=UTF8&qid=1475707199&sr=8-3&keywords=Out+of+the+snares

Additional Resources

Is True Wealth Financial Freedom?

https://www.quora.com/How-do-I-become-famous-on-YouTube-1

 

How To Use Pinterest To Grow Your Online Business

Pinterest, exists for people to come together to gather, collect and share snapshots of their own ideas, memories, and interests. In the early days of the, social network, platform, that was all Pinterest, really was. A simple place for people to come together and scrapbook. It was a collectively personal experience that gave the world something nice. Today it is necessary for your, online marketing strategy.

This week on the Mindset Transformation radio show and podcast with Coach Myrna, I interview Online business coach Jessie Guilford. Jessie is a marketing expert and she will teach us the top “Seven Social Media Tools to Grow your, digital marketing, Business including, Pinterest

These days, Pinterest, is more than just a nice global scrapbook. With 100 million active users (emphasis on the “active”), it’s now being used by some of the biggest companies on the planet to build awareness, drive traffic to their websites, and sell.

Pinterest, is popular with users because it allows them to choose how to interact with brands and businesses — not the other way around. Users can navigate based on their own interests so product endorsements aren’t quite as invasive here as in other social media platforms.
Most people on, Pinterest, are actually looking to make purchases, which means brands are only really guiding their products to the people who need them.

Guest Biography
Jessie grew up on a grain & cattle farm in Manitoba, Canada with a passion for the outdoors, horseback riding, shopping and creating the life she desired. She graduated University with her Bachelor of Business Degree and achieved the Duke of Edinburgh’s Program Gold Award before entering the corporate world. She worked in Research as well as Sales + Marketing while starting and running her own website design business at the age of 22. Realizing that the 9-5, slowly-climb-the-corporate-ladder world was not for her, she soon realized her passion for coaching amazing women from all over the world to help them achieve their business goals and build a life they loved.

Show notes:

What are 3 things to think about before starting an online marketing business?

  • What Type of Products Can I Sell Online?
  • How to Source and Manufacture Products for Your, online marketing, Business
  • Driving Traffic to Your Online Store

Online marketing, is necessary to build your, digital marketing, empire.

Top eight social media tools that will help with people’s online marketing and business growth?

  1. SocialPilot – social media marketing, tool that allows you to effortlessly schedule, plan, publish, and analyze your social media posts.
  2. HootSuite – social media marketing, tool that gives a birds eye view of your social media performance mainly for enterprises
  3. MavSocial – social media marketing, tool that helps make better use of visual content in your posts
  4. Buzzsumo – social media marketing, tool that allows you to identify and analyze content that engages your, target market
  5. SproutSocial – social network, tool that is best suited for enterprises and large agencies
  6. Leadfuze – social media,  tool great for lead prospecting
  7. Taboola – social media,  tool that helps promote your best content on social media
  8. Audiense – social media marketing, tool that enables digging out actionable user insights from social media platforms

“What do you do?” – example your cocktail pitch from Pinterest

To fund the startup, CEO Silbermann approached several investors who turned him away because of the economic climate. Pinterest, now reaches 250 million people and the New York Times reported that it will reach about $700 million in annual ad revenue this year and is valued at $12.3 billion.

“So you could say, ‘Hey, you know, we don’t have any money. We don’t have any experience doing this. But we think this is a good idea. We’re going to build this piece of software.’ And I couldn’t understand why they weren’t funding us, but it was probably the worst sales pitch they’d ever heard,” Silbermann said on an episode of Business Insider’s podcast “This Is Success.”

After a while, Silbermann said he became “pretty desperate” for funding and found a New York University business-plan competition. Silbermann entered, Pinterest, even though he was not an NYU student and won second place — he was awarded a meeting with a venture capitalist who agreed to put up half of Pinterest’s first round of funding.

How can people get visible and find their target market on Pinterest?

If you plan to niche down to a very targeted market, on, Pinterest, you should be asking anybody who comes to your site what other things they might be interested in reading about. Serving your audience increases the probability of them sticking around, signing up for your email list, and following you on social media should be a part of your, digital marketing strategy.

These are the strategies I deem necessary for your, online marketing strategy.

1. Personal branding online marketing strategy

Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.

It also gives you more power to meet and network with others, form more partnerships and lend a face to your otherwise faceless organization. And it’s free to do, from a monetary perspective, though you will need to invest a significant amount of time.

2. Content marketing online marketing strategy

Content marketing, takes a variety of forms, and depending on how you form your, online marketing strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.

You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing, is incredibly versatile and useful, and, if it’s valuable, your customers will expect you to have at least some of it in place for them.

If you are looking for an, online marketing strategy, or new tools, take a look at this article from Buffer Social.
The 20 Best New Social media tools

Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).
The, social media tools, landscape can be just as fascinating — and robust!
Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the, social media tools, available: social media management, listening, analyzing, content creation, and more.

Additional Resources

How to Set up Your Business Structure as an Entrepreneur

 

How to Assemble Your Power Team Like WandaVision

power team wandavision

Valeri Bocage lost everything in hurricane Katrina and used her pain to create her company Powerful Women International. She believes that the greater your pain the greater things that are birthed from this pain. In the, WandaVision,  prequel, Vision, was, well, very dead. … Wanda eventually managed to destroy the Mind Stone – and, Vision, – but Thanos turned back time and plucked it out anyway. Both outcomes killed, Vision.

Valerie says  that whenever you focus on what you have lost, you can never move forward. Her purpose was to make a difference.
She says to figure out who your audience is. Who are you supposed to make a difference to?

My tip of the week is:

How to Create Positive Core Beliefs

Our guest today shared her story of losing everything in hurricane Katrina and bouncing back to become the CEO of Powerful Women International. To do that she had to have positive self-worth and positive, core beliefs. Beliefs are the truths people hold on to that guide our life. The power of belief can trap you, as in the belief that you deserve only a limited amount of happiness. Or belief can free you, as in the belief that you are safe and protected in the cosmic plan.

When you open your awareness to your strongest, core beliefs, which are known as, core beliefs, two things happen. First, you find out who you are and why you behave in the ways you do. Second, new energies become available when you pursue the, core beliefs, that are life-supporting, fulfilling, and spiritually transforming.

A powerful, core belief, is pure and direct. It gives you a clear sense of who you are. It isn’t confused, conflicted, or compromised. Let’s take steps to make this the kind of, core belief, you are activating. Step one is to bring your, core beliefs, into awareness. The four, core beliefs,  you want to activate are:

  • I am loving and lovable.
  • I am worthy.
  • I am safe and trusting.
  • I am fulfilled and whole.

You already have existing, core beliefs, in these four areas of love, self-worth, security, and fulfillment. Your beliefs can’t be changed simply by throwing out an old one and adopting a new one like changing your wardrobe. The change must come at the level of self-awareness. At the core of your being, where your true self resides, the truth about you is clear and unequivocal: You deserve unconditional love; you are of unique worth in the universe; you can trust Nature to protect and uphold you; and your fulfillment comes from being whole.

To overhaul your beliefs means that you get closer and closer to your core beliefs, these four inner truths, which are absolute. Right now, there’s a gap between them and what you experience. For most people, the positive and negative side of their core beliefs depend on how good or bad their experiences have been in the past. If you have been deeply hurt in love, for example, it is hard to adopt the core belief that you deserve infinite love.

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A Self-Awareness Exercise to Create Your Core Beliefs

Hawkeye on , WandaVision, is self aware that he is the weakest link.  Although he is an extremely skilled marksman, Clint Barton is often considered to be the weakest Avenger seeing as he’s just a regular guy with a bow and arrow.  Reliving experiences from the past only keeps you stuck in the past. Your core beliefs are activated in the now, every day. They can only be changed in the now! Here’s how:

Look upon what’s happening now as a reflection of your,  core beliefs.  If the reflection is negative, pause and ask yourself why it fits the storyline your beliefs create. If you experience any kind of abusive treatment, for example, this reflects a victimhood story supported by a core belief that keeps you in the story. If you experience unexpected kindness, on the other hand, this reflects a storyline that includes compassion and reflects a core belief in how much you deserve love.

A, core belief, that God has plans to prosper you, will take you through any setback.

• Valeri Bocage started Powerful Women International in 2006 after moving to San Francisco, a move that was prompted by the loss of everything during Hurricane Katrina in New Orleans. Valeri lost everything except her indomitable spirit to help others. Initially, Powerful Women International was formed to help women live their dreams and to begin to support each other worldwide to fulfill their utmost dreams and expand themselves as leaders worldwide.

Transform your Mind Stitcher
Transform your Mind Stitcher

How did Valerie build and assemble her Power teams?

Power Team, is  a team consisting of people who possess all the strengths needed to achieve your mission. They are an extension of you not a mirror. 

You’ve thought about your, power team,  and created an ideal customer profile based on that aspiration. The same thing should be done as you prepare to build your, power team, members.

As you make a list of your, power team,  you’ll need an:

  • accountant,
  • marketer,
  • social media manager,
  • content writer,
  • public relations manager,
  • customer service representatives

This is the time to aim high; to refuse to settle for less-than-ideal.

With her,  Power Team,  by her side, Valerie was able to take her brand to more people, with greater positive impact. Too many brand builders work to simply fill positions, when they should be working to hire those people who will further the reach and value of their brands. Who will you hire next? What challenges are you experiencing whilst hiring? What difference your, Power Team, made.

Transform Your Mind iHeart Radio
iHeart Radio

 

Additional Resources

All-girl engineer team invents solar-powered tent for the homeless

Daniela Orozcoshe recalls how many homeless people she saw on her way to school when she was a high school freshman.

 

How do You Define Success?

How to Create Positive Core Beliefs

How to Set up Your Business Structure as an Entrepreneur

So you are now an, Entrepreneur, and working for yourself! You are the Boss, the President and CEO! What do you do next?  The first decision to be made is figuring out what Business structure works best for you.

 

Entrepreneurship – What makes one throw in the employment towel? Why do, Entrepreneurs, give up the guaranteed paycheck every two weeks? Work 14 hour days, and sometimes not even pay themselves. Why? I think it is because we are passionate about what we do. When you are passionate about what you do, you would it for free!

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, Co-Founder, Chairman and CEO, Apple

 

Is, Incorporation, or, Sole Proprietorship, the right structure? Are you “Minding your own business”? This is a term made popular by Robert Kawasaki in the book “Rich Dad, Poor Dad” and refers to the concept having regular employment while operating your own business on the side. Robert suggests that you have this dual employment status until your business on the side generates revenues equals your current pay check. This relieves the stress of supporting yourself and your family with revenues from a new business. Your Accountant can recommend the best structure for your company or you can refer to my self help start up guide “Minding your own business” available for download at www.shop.myhelps.us. Below is an excerpt from “Minding your own Business”

What New, Entrepreneurs, Need To Know:

As a new, entrepreneur, you need to know your federal Tax responsibilities. In addition to knowing about federal taxes, you need to make some basic business decisions. ​​​

What is the Form or Structure of your new Business?

The most common forms of business are the, sole proprietors, Corporations, Partnerships, LLC, and S Corporations.  When beginning a business, you must decide which form of business to use. Legal and tax considerations enter into this decision.

Sole Proprietorship: A, sole proprietorship, is an unincorporated, small business, that is owned by one individual. It is the simplest form of business organization to start and maintain. The business has no existence apart from you, the owner, entrepreneur,  Its liabilities are your personal liabilities. You undertake the risks of the business for all assets owned, whether or not used in the business. You include the income and expenses of the business on your personal tax return.

Corporations: In forming a corporation the, entrepreneur, and prospective shareholders exchange money, property, or both, for the corporation’s capital stock. A corporation generally takes the same deductions as a, sole proprietorship, to figure its taxable income. A corporation can also take special deductions.  For federal income tax purposes, a C corporation is recognized as a separate taxpaying entity. A corporation conducts business, realizes net income or loss, pays taxes and distributes profits to shareholders. The profit of a corporation is taxed to the corporation when earned.

Limited liability Company: A limited liability company ,LLC, is an entity formed under state law by filing articles of organization as an, LLC. The members of an, LLC, and the, entrepreneur, are not personally liable for its debts. An, LLC, may be classified for federal income tax purposes as either a partnership, a corporation, or an entity disregarded as an entity separate from its owner by applying the rules in regulations.

S corporations: An S corporation is a, small business, with an eligible domestic corporation can avoid double taxation (once to the corporation and again to the shareholders) by electing to be treated as an S corporation. Generally, an S corporation is exempt from federal income tax other than tax on certain capital gains and passive income. On their tax returns, the S corporation’s shareholders include their share of the corporation’s separately stated items of income, deduction, loss, and credit, and their share of non separately stated income or loss.

Employer Identification Number, EIN, is used to identify the tax accounts of employers, certain, sole proprietors, corporations, partnerships, estates, trusts, and other entities.

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Some Other Considerations of your new, Entrepreneur, are:

  • Who are your customers?
  • How do you market to this select base?
  • What are my skills? What skills do I need to complete my team?
  • What is my vision? What is my plan to get there?

With the current state of the, economy, having a well-defined, target market, is more important than ever. No one can afford to target everyone. Small businesses, can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.” Some may say they target, entrepreneurs, homeowners, or stay-at-home moms. All of these targets are too general. Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing, allows you to focus your marketing dollars towards a specific, target market, and brand message on a specific, target market, that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business. For example, if you are a Florist, your customers could be anyone with a birthday or anniversary but you could decide to target the wedding market and put your marketing dollars towards that, target market.  With a clearly defined, target market, it is much easier to determine where and how to market your company.

 

Here are some tips to help the new, entrepreneur, define the, target market:

  • As an, entrepreneur, you must know your current customer base

Who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from your product/service.

  • An, entrepreneur, must check out the competition

Who are your competitors targeting? Who are their current customers? Understand why they are targeting this demographic and then try to become innovative and offer something different. You may also find a niche market that they are overlooking.

  • Choose Specific Demographics for your, target market.

Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:

  1.  Age
  2. Location
  3. Gender
  4. Income level
  5. Education level
  6. Marital or family status
  7. Occupation
  8. Ethnic background
  9. The, entrepreneur, must consider the Psychographics of Your Target Customer

Psychographics for, Target Marketing:

  1.  Personality
  2. Attitudes
  3. Values
  4. Interests/hobbies
  5. Lifestyles
  6. Behavior
  7. Determine how your product or service will fit into your, target market, lifestyle.
  8. How and when will they use your product or service?
  9. What features are most appealing to them?
  10. What media do they turn to for information?
  11. Do they read the trade journals, search online, or attend particular events to choose suppliers?
Transform Your Mind iHeart Radio
iHeart Radio

As an, entrepreneur, you must understand How Your Customers Think. Once you’ve decided on a, target market, be sure to consider these questions:

  • Will my target really benefit from my product/service?
  • Will they see a need for it?
  • Do I understand what drives my, target market, to make  decisions?
  • Can they afford my product/service?
  • Can I reach them with my message?
  • Are they easily accessible?

You may be asking, “How do I find out all this information?”

  • Try searching online for research others have done on your, target market.
  • Search for magazine articles and blogs that talk about your, target market.
  • Search for blogs and forums where people in your, target market, communicate their opinions.
  • Look for survey results, or consider conducting a survey of your own.
  • Ask your current customers for feedback.
  • What are my skills? What skills do I need to complete my team?

The In’s and Out’s of Entrepreneurship

In the early days of running your, entrepreneurship, as a new, entrepreneur, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things in the beginning. But as your enterprise grows, you’ll find yourself stretched thinner and thinner. Eventually, you’ll find you just can’t continue to oversee operations and sales and accounting and fulfillment and marketing–and hope to continue to grow your, small business. When you reach this point, it’s time to think about bringing other high-level managers or team members on board to help you out.

You need to build a senior team that’s able to manage all the critical areas of your business to take it to the next level. Building your team demands matching jobs to people’s strengths. That means giving people responsibilities according to skill level, not based on how close a friend they are, or how closely related they are to you, or whether you just like their sunny personality. Become Conscious of your strengths and the areas you lack the necessary skills. Eg. Are you creative? Can you design your marketing or branding materials? Are you skilled in sales? If not you need a sales team.  When it comes time to hiring an executive team, you’ll need to find people to fill the following roles:

Leadership roles in your Company

Chief Executive Officer (CEO). The fact of the matter is, the CEO is the boss of everyone and is responsible for everything. They determine the company’s strategy. They hire and build the senior team. They make the final call on how resources get divvied up, and they’re the one whose face appears on the press releases!.  The CEO’s skills must include strategic thinking, the ability to rise above the daily details and decide where the industry and business are headed. They must then be able to decide the company’s best route for navigating the future market conditions. They have to be able to make good bets.

Some of the best are Steve Job; Apple; Bill Gates, Microsoft; Jack Welsh, GE.

https://www.businessinsider.com/best-ceos-past-30-years-2011-7?op=1

The CEO’s key skill, however, is in hiring and firing. The right management team can cover a CEO’s shortcomings. A CEO may be able to set strategy, predict the future and control the budget, but if they don’t hire the right team, they have to master it all themselves.

Chief Operating Officer (COO). A COO handles a company’s complex operational details. Think about UPS moving three billion packages in the two weeks before Christmas: or think of a Florist delivering hundreds of flowers on Valentine day. The day after is too late! The company’s COO insures the business can deliver day after day. He figures out just what needs to be measured so he can tell if things are going well. Then his team creates the systems to track the measurements and takes action when the company isn’t delivering.  As an Entrepreneur, you are probably the President, CEO and COO. If you just take orders and do no planning and measuring then you will remain an Entrepreneur.

Your vision should be to grow up and become an Enterprise!

 

President. A president oversees staff functions–human resources, finance and strategy–while the COO oversees daily operations. the president can also be a synonym for COO, especially in smaller companies.

Chief Financial Officer (CFO). Plain and simple, your CFO handles the money. They create budgets and financing strategies. They figure out if it’s better for your business to lease or buy. Then they build the control systems that monitor your company’s financial health. The CFO is the “bad guy” who won’t let you buy that really cool videoconferencing equipment and makes you pay down a commercial loan instead. While you mope about it in your office, the CFO will be busy figuring out which customers, business lines and products are profitable, so next year you can afford the really cool videoconferencing equipment.

Chief Marketing Officer (CMO). Recently, companies have been bringing in a marketing expert at the C-level rather than as just a vice president. The reason is simple: Many current business battles are battles of marketing, so corporate strategy often hinges on a marketing strategy. The CMO owns the marketing strategy–and that often includes the sales strategy–and oversees its implementation. The CMO will know (or learn) your industry inside out and helps you position your product, differentiate it from your competitors’ products, enlist distributors, and make sure customers learn to crave your product. Think of Apple and the new IPhone 6!

All business Live or Die with marketing. I heard a story once about a new magazine start-up Company that hired a sales person to go door to door and sell subscriptions to the magazine as their marketing plan. The magazine was a very good magazine but the business failed because the sales person (their only form of marketing) did not sell a single subscription in 6 months! I am marketing to you the reader of this Blog right now! Marketing can take many forms; but it is the blood of a business. Without it, your business dies.

Chief Technology Officer (CTO). A CTO should keep up with technology trends, integrate those trends into the company’s strategy, and make sure the company keeps current when it’s necessary. You need a CTO if technology impacts your business or industry strategically.

Entrepreneurship is about going for the things that are much bigger than what you could do alone. Your job isn’t to reach the goal; it’s to build a team that will reach the goal. If you really want to reach your goals, you’ll need to bring on others to help, and creating a good executive team means knowing what you need them to do, finding good candidates, and giving them what they need to do their jobs. If you choose well, they’ll be successful and make you successful as well.

Qualities of an Entrepreneur Leader

Vision – The Universal Energy behind your dreams

“Some believe there is nothing one man or one woman can do against the enormous array of the world’s ills — against misery, against ignorance, or injustice and violence. Yet many of the world’s great movements, of thought and action, have flowed from the work of a single man. A young monk began the Protestant reformation, a young general extended an empire from Macedonia to the borders of the earth, and a young woman reclaimed the territory of France. It was a young Italian explorer who discovered the New World, and 32 year old Thomas Jefferson who proclaimed that all men are created equal. ‘Give me a place to stand,’ said Archimedes, ‘and I will move the world.’ These men moved the world, and so can we all.”— Robert F. Kennedy

Pat Riley’s vision was to win a Championship for Miami. So he put together his team with his star players; Lebron James, Dwayne Wade and Chris Bosh. Then he needed supporting players, each with supporting skills. He also needed the right coaches! Vision, The right team and execution won him not One but Two Championships!!

Additional Resources 

https://blog.myhelps.us/rich-wealthy-9010-rule/

Why Confidence Directly Impacts Your Success or Failure

 

 

 

 

Motivate Yourself with The Power of Positive Thinking

Positive mindset

You can motivate yourself with the 3 P’s Patience Persistence and Positivity.  Learn, how to motivate yourself, with the power of, positive thinking. 

Introduction to Positive Thinking

Synopsis of, Patience, Let’s  say you are stranded in the woods. It is dark and it is cold. You need to make a fire to stay warm and to cook anything you can catch. You find a dry stick and a hollow branch and you set about rubbing the stick and the branch together feverishly. You keep this up, rubbing and blowing patiently hoping to create a spark that could be nursed into a fire. You keep rubbing, and blowing. You have all day and all night….. you have, positive thinking, because if you don’t you will surely freeze to death.

Persistence, – When you get tired you take a short break and then you get back to work. You tell yourself, “The fire will start”.

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Transform your Mind Soundcloud podcast

 

Positivity,  You believe the fire will start. You keep your, positivity, by telling  yourself “I will have fire, I will stay warm, I will have food to cook and eat”. You let none of the negative thoughts that pop into your head linger, you send them back immediately. Negative thoughts such as, you don’t know how to a make fire, you are not a cave man, maybe the bush is wet and it will not light, you will die of hunger and cold because no one will find you.

No.. as soon as any of these thoughts come into your mind, you reject them and send them back!. You keep rubbing and blowing with increased vigor. You tell yourself “I shall live and not die”.

I use this vision to encourage myself when I am working hard and not seeing results. I need, patience, to keep on working hard knowing that one day I will succeed. I need, persistence,  to do it every day and, positivity, to believe that I will succeed one day.

You can do the same. Find an inspirational story and use it as your map. Some real life examples are Arnold Schwarzenegger and Sylvester Stallone. Arnold built his empire and muscles,

One bicep at a time.

Arnold had the, patience, and the, persistence, to stick with his dream of becoming a world champion and playing the part of Hercules in the United States of America. His, Patience, Persistence, and, Positivity, assured him success.

Sylvester Stallone had to sell his dog for $50.00 because he was starving; but he had, patience, to wait until someone offered him the starring role for the script for Rocky, Persistence,  to keep pedaling it to over 1500 studios in New York and the belief and, positivity,  that he will succeed…… and he did.

How to Motivate yourself

You make goals… but then you procrastinate.

You write a to-do list… but then you don’t follow through.

And this happens again and again and again. Seriously, what’s the problem?

You are not, motivated, So how do you, motivate, yourself?

Why are we so good at thinking of what to do; but so terrible at actually, motivate yourself, to actually doing those things?

Procrastination is a mood-management technique, albeit (like eating or taking drugs) a shortsighted one. But we’re most prone to it when we think it will actually help… Well, far and away the most procrastination occurred among the bad-mood students who believed their mood could be changed and who had access to fun distractions. Motivate, yourself so you can leave procrastination in the dust.

How to use, Patience, to, Motivate, Yourself

Meryl Streep on, Patience:

I no longer have, patience, for certain things, not because I’ve become arrogant, but simply because I reached a point in my life where I do not want to waste more time with what displeases me or hurts me.  I, motivate, myself by have a low threshold for time wasters. I have no, patience, for cynicism, excessive criticism and demands of any nature. I lost the will to please those who do not like me, to love those who do not love me and to smile at those who do not want to smile at me. I no longer spend a single minute on those who lie or want to manipulate.

I decided not to coexist anymore with pretense, hypocrisy, dishonesty and cheap praise. I do not tolerate selective erudition nor academic arrogance. I do not adjust either to popular gossiping. I hate conflict and comparisons. I believe in a world of opposites and that’s why I avoid people with rigid and inflexible personalities. In friendship I dislike the lack of loyalty and betrayal. I do not get along with those who do not know how to give a compliment or a word of encouragement. Exaggerations bore me and I have difficulty accepting those who do not like animals. And on top of everything I have no, patience, for anyone who does not deserve my, patience.”

The Power of Positive Thinking

The most famous work of Dr. Emoto was published in 1999 and is called ‘Messages from Water,’ which has sold millions of copies all over the world. In the book, Dr. Emoto explains in detail that what we say, feel, and what we listen to has an effect on water. The research clearly shows how the power of, positivity, can transform anything in our physical reality. He uses water as an example. Since human beings are made up primarily of water (60-75% depending on the source), water has a direct effect on us.

Dr. Emoto placed rice into three glass beakers and then fills the beakers with enough water to submerge the rice. To the first beaker, he states the phrase (in Japanese): “Thank you,” “You’re an idiot” to the second, and ignores the third.

A month later, the rice that was thanked fermented and gave a pleasant smell. The rice that was affronted turned black. Finally, the rice that was ignored began to rot. These depictions of the rice are clear in the video of the experiment.

In the end, Dr. Emoto is pictured explaining that how we treat children is especially important. According to Emoto, we should take special care in how we interact with them and ensure that attention is given. He explained that indifference does the greatest amount of harm, as demonstrated by the third beaker of rice in the video. It’s amazing how the jar with positive words was still white and fresh, when in our reality we would at least believe that it would definitely start to go bad. Amazing! That’s the power of, positivity, at work.

Additional Resources

https://blog.myhelps.us/principle-4-have-a-positive-mind-set/

https://blog.myhelps.us/program-positive-change/

 

5 Powerful Strategies to Achieve Any Goal

How to Set Strong Goals

Without a plan your, goals, are just a dreamThe most important ingredient for success is a plan!
A plan is usually the distinguishing feature in the success or failure of any, goal.

A study of 100 students in business school found that 66% of students that wrote a business plan succeeded in business even though the business plan was not an accurate accounting of where the business ended up. It seemed that just formulating a plan makes you succeed because it creates a visionary.

Here are 5 strategies to help you achieve your, goals:

1. Faith,  You must believe in yourself.

  • A dream or can inspire you and motivate you to action only if you Believe that you can make it happen.

Some don’ts:

  • Don’t have a, plan B.
    When you have a, plan B, you are telling your subconscious that you don’t believe that the plan “A” is going to work.
  • Don’t tell yourself that your, goal, is not realistic. Just remember to reap where you plant.

“If you can think it you can achieve it” ~~Ophra Winfrey

  • Watch your self-talk and internal dialogue.
    Eg. Your, goal, is to be Regional Vice President Sales but; you tell yourself it will never happen because your boss does not like you. Whether that is a fact or not, you will never be promoted to Regional Vice President Sales until you replace that thought with a winning one.

 

  • 2. Clarity – Your , goals, must be clear.

    What do you want? What is your destination end? What is the vision?
    Would you like “Peace of mind?”
    Would you like “Financial freedom, and security?”
    Would you like “A higher quality of life for you and your family?”

It is not more money. It is not to own your own home your, goals, are what you are going to get from achieving these things.

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3. Jump in – Stop waiting for the right time.

  • Chris Gardner calls this “stop digging your potatoes”
    There is never a better time than the present.
    Don’t wait until you have the time to upgrade your education.
    Don’t wait until you are fired from the job you hate to look for a better one.
    Stop making excuses and jump in.

4. Understand your past to gain, clarity, for your, goals

  • Your past has valuable information about who you are and why you are. It is a storehouse of information.

“Those who cannot remember the past is bound to repeat it.”

It has evidence of where you get stuck, evidence of what you do when the going gets tough, which road do you choose, evidence of your beliefs.

Examine the movie of your life and understand the lessons this helps with self-mastery.
All experiences from your personal library are valuable to create self-awareness.

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Transform your Mind Stitcher

5. Understand your Why. Why do you want to achieve this, goal.

  • Why do you want to leave a Legacy?
    Why would you like financial freedom?

It is the general belief that the organizing power of the Universe will help those whose, goals, are to serve humanity. Your Why should benefit others and not just yourself.

How to set Goals vs Objectives

Whether you’re working on a team project or defining, goals, for an entire company, it’s critical your employees are on the same page when it comes to terminology.

Goal setting, is different from objectives, often seem like two interchangeable phrases. “We have ambitious, goals, for the new year,” you might tell your marketing team, following up with, “Our objectives are aggressive, but entirely possible.”

When used in a marketing context, it’s easy to misconstrue. To ensure efficiency and unity, then, it’s vital your employees are up-to-date on the two terms you likely use when outlining your quarterly and yearly strategy.

Motivation for Goals is Purpose

Goals, are also different from purpose,  are almost similar and one could hardly come across any difference between the two at one glance. Purpose and, clarity, are interlinked, because purpose is the, motivation.  .

One of the main differences that can be seen between the two is in the time factor. People try to reach their achievements by setting deadlines. On the other hand, deadlines are not applicable in a purpose.

It can be called as the point one wishes to achieve. On the other hand, purpose can be called as the reason one aims at to achieve a goal. Unlike purposes, goals always go forward in a specific direction.

Purpose, which is all about direction, is that something that influences drive. Unlike dreams purpose is broader and deeper.

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Transform your Mind Soundcloud podcast

Purpose is directly influenced by the values and beliefs one holds. Purpose is deeply rooted in a person. Unlike goals, purpose can b said to be central to human life.

Goals, and  purpose, can be measured whereas purpose cannot be measured. The end result can be seen whereas in purpose, it is not that visible. Achievement,  aims that a person seeks. It is that which one wants to accomplish. It involves the establishing of specific, realistic and attainable objectives.

Goals, have a specific target. On the other hand, Purpose does not have a specific aim. Goals, can be short term, long term or personal. However, a purpose cannot be short or long term but only pertains to something personal.

Purpose can be termed as a fundamental need of a human being, which gives a meaning to his actions.

https://www.quora.com/What-is-the-difference-between-aim-and-purpose

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Additional Resources

https://blog.myhelps.us/how-to-become-a-diamond-by-finding-your-purpose/

Can you recognize your failure symptoms?

 

 

Self love is the secret Out of the Snares of Child Abuse

Self Improvement Book: Out of the Snares

 

In her book ” Out of the Snares, Author Bernadette Trotman shares how, self love, can bring you out of the snares  of, poverty, addiction, child abuse and any other snare of the trapper.

The 9th Principle taught in my book “Out of the Snares, a story of hope and encouragement” is Love.
Love. This 4 letter word is so powerful! and, self love, is this love turned inside.
Love including, self love is  the most powerful force in the universe!
It can break the bonds of years, sometimes generations of, addictions, and, generational curses.

God’s Love for Humanity

God’s love, for humanity caused him to send his only begotten son Jesus to die for our sins so that we can have everlasting life.

A mother’s love, for her child gives her superhuman strength, to save her child from death or injury.

The love we have for our wife and husband keeps off stress and diseases when that love is active and healthy.
You see when we are in the throes of our love experiences, we look at the world through rose colored glasses.
Everything is sunny. We stop to smell the roses.
Our hearts beat faster when our loved ones are near.

We ride the energy waves of this spiritual connection and in turn we feel energized, we smile and laugh more and we don’t sweat the small stuff!

Research shows that this positive energy force cleanses our ethereal bodies and removes patches of stuck energies that can cause disease.

Get out of the Snares with Self Love

In my book “Out of the Snares” A story of hope and encouragement,
I share my encounters with love. These encounters have shaped my current world and allowed me to embrace love because I know from personal experiences how good it feels!

The energy of love combined with, sexual energy, is even more powerful!
When you transmute, sexual energy, for the person you love, you can create or imagine life changing books, companies and inventions that propel humanity forward!

But, it all starts with self-love.
Justin Bieber – Love Yourself (PURPOSE : The Movement)
https://www.youtube.com/watch?v=oyEuk8j8imI

You can’t give away what you don’t have.

In order for you to give love to another you must first have, self love, inside of you.
You have to love yourself, you have to love your world or the space you work and play in your world.

You have to love God, your creator.

When you have, self love, you gain, self confidence

Self-confidence is necessary for you to be successful in your career and in your business
Click the link below to hear a powerful story of how lack of self-confidence can ruin your world.
https://www.youtube.com/watch?v=8J1ECHTnc64

Love doesn’t have to be the Notebook kind with grand gestures and sacrifice.
We love to watch movies like the Notebook about true love that never dies.
We are inspired by stories about Edward, Prince of Wales and Wallace Simpson and how he chose love over the throne; but most of us would settle for the simple acts of love.

This artist depicts these acts in her paintings so wonderfully and every couple should aspire to connect on this level.
• Who wouldn’t love their spouse coming up and giving them a hug while they are cooking in the kitchen?
• Who wouldn’t love their spouse watching chick flicks with them and enjoying it as much as they do?
• Who wouldn’t love going out for ice cream and licking each other ice cream cones and stealing a kiss?
• Who wouldn’t love just being in a room and just enjoying each other, laying on your husbands lap while you read a book?
• Who wouldn’t like coming home and seeing your husband with a apron on in the kitchen cooking dinner?

Who wouldn’t have, self love, after all this.

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Love shouldn’t be only for your spouse, children, family and friends. Love should be for all relationships in and out of the workplace, with customers, suppliers, everyone!

Giving love and compassion to the people you work with yields immense, self love.

In his book “How to win Business and Influence Friends” by Tim Sanders, Chief solutions Officer at Yahoo calls this BizLove from, self love.
https://www.amazon.com/Love-Is-Killer-App-Influence/dp/1400046831

This book shows how to be a LoveCat at work.

Here are 5 ways to be a LoveCat at work with, self love:

1. Greet everyone who walks into your office or room with eye contact and a smile.
2. Hug your close associates or people you have a personal relationship at work.
3. Replace the word Hate with the word, self love, whenever you can and watch it transform the energy.
4. Read lots of books and offer the knowledge gained from these books to your co-workers to help them with projects, initiatives or difficult personal situations.
5. Start a book club at work and have everybody share cliff notes from the books read.

All in all, self love, is like a boomerang, it always comes back so give it freely.

It is like seeds that blow in the wind. It does not always come back from the people we choose to love; but it always comes back

Check out my chapter on Love in my book “Out of the Snares” A story of hope and encouragement.

https://www.amazon.com/dp/B013C71KHE

If you are an author and would like to be featured in this Blog, radio and podcast

Click this link to order your interview

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“Small Business, How to Mind your own business while working your day job”
Love yourself enough to start building your personal Brand.

Click here for more information

Small Business:How to Mind Your Own Business while Working your Day Job

Small Business: How to Mind your Own Business while working your day job
Small Business: How to Mind your Own Business while working your day job

Additional Resources

“About Myrna Young Life Coach”

 

How to love yourself

How to Clear Your Money Blocks and Build Wealth

How to remove money blocks

Money blocks, are negative subconscious beliefs about, money, that limit you from achieving your conscious desires. Hilary Hendershott, wealth coach talks today on the Transform Your Mind Radio and Podcast on the topic  “How to remove your, money blocks,  and, build wealth.” Hilary was once $600,000 in depth and now has a seven figure net worth

Listen to the full interview here:

Hilary – I found myself in my late 20s with multiple credit cards and  tens of  thousands of credit card debt, plus I had a $420,000 in mortgage debt on a condo.  In 2008 that  condo in San Jose California went from $430,000 in appraised value to just $190,000.  I had massive uncollateralized debt, $72,000 in tuition debt and I was the kind of person who would spend money before it came in!  I was a massive over spender.

Back then I had never heard the term, Money Blocks. Today as a coach and operating from my own, money blocks, I understand that I was an over spender because I had, money blocks.  

The definition of, Money Blocks

The definition  Money blocks: negative subconscious beliefs about, money, that limit you from achieving your conscious desires. Let’s say you’re trying to save, money, but, for whatever reason, you can’t seem to do it. You spend, money, almost as soon as you get it, and you don’t know why.

Hilary – I started gaining clarity on my, money blocks, the  day I pulled my leased BMW into the gas station and I put my credit card into the machine to get gas, and my credit card was declined. I tried another card, it was declined, I put the third card it was also declined. At that point, all my credit cards are maxed out and  no one would give me any more credit cards.

My bank accounts were empty and had already emptied out my 401k. I had spent all this good money chasing after bad  while trying to dig myself out of this hole; because as my income was declining in 2008, and my debt was increasing.  So I literally couldn’t even put a tank of gas in my beautiful convertible BMW that day.

How I became an expert on clearing, money blocks

Hilary – I decided to become an expert on, money, psychology. I really made a decision that day and I said “I‘m not willing to live like this anymore”. I understood from the beginning that our, money blocks,  are as much a function of linguistics,  the words that we use to describe, money, than it is about our upbringing.  

So, when I said “there’s never enough money” I was speaking it into the atmosphere. That became a self fulfilling  prophesy.  There’s never enough money was my, money operating system. I trademarked this term, Money Operating System.  Just like your computer has an operating system, we all have a, money operating system.  That is sort of another way  of saying, money blocks. 

How, money blocks, are formed

As a child we hear adult say: 
  • money, doesn’t grow on trees,
  • you have to work hard for, money
  • money, is the root of all evil
  • Money, is evil and rich people are greedy.
  • I wonder who she had to screw to get that job.
  • You see your parents fight about, money, all the time.

 Whatever it is, everyone will have a different set of, money blocks; because not everyone has the same, money operating system.  

I was in financial planning and trying to, build wealth through real estate, so I was making, money. I actually had a six figure income; but spent more than I earned. 

How do you manifest there’s never enough, money, when you have a six figure income?

There was one year  I earned $120,000 in income and I spent $150,000.   I attended a talk at a Financial Planner Conference and this woman, who is now a personal friend of mine,  talked about, money blocks, and,  money, psychology.  She used the term over spender”. I had never heard about, money blocks,  before that talk. Being an over-spender is one way to manifest, there is never enough money. 

Another way you can manifest, there’s never enough money, is by being an, under earner. There are some of you listening to this podcast; you just can’t seem to earn what you know you’re worth in the marketplace. You are actually sabotaging yourself

  • You deliberately pick the jobs that are under earning.  
  • You under promote yourself,
  • You don’t ask for raises,
  • You get contract gigs and spend six months unemployed.
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Hilary – To make a long story short, I put what I learned into practice I paid off all my debt and then  I got really honest and transparent about where I was financially.

I lived in my mother’s guest room for a while to make it happen. I lost that condo and I paid off the debt. I started putting my money where my mouth was in terms of building my business.  I now run a registered investment advisory firm. We are all women, owned and operated.  

My business earns about a million dollars a year. My husband and I just share the numbers; because I want to normalize people talking about, money. My husband and I have a house in Silicon Valley that’s worth two million dollars and if you put together all of our other investments, we’re definitely what you would call financially independent. We have, financial freedom. 

Build Wealth, by having your, money, work for you.

Now we have, money, work for us; but it’s a skill set that I didn’t always have. I have found out that my purpose on this planet is to coach people, especially entrepreneurs. For those people who run businesses, the sky is the limit for them to remove their, money blocks, wherever they may be. 

I figured it out. I sort of put myself in, money, boot camp. I didn’t buy a cup of coffee in a coffee shop for two years. When I was in boot camp, I got very conscious about what I was saying about, money.  I now use linguistics as the foundation of my coaching.  Anyone I coach, the first thing we do is remove  I can’t afford that.” from our vocabulary. 

Those words are not allowed to come out of your mouth. You either say “Oh great, let me see how I can work that out or  “I‘m going to put that in my spending plan.”

Myrna – That’s awesome. Your language about, money,  is very powerful. Let’s talk about, money mindset block.   My audience on the radio are mostly African American and  sometimes they are in the poverty space.  Our community  is predisposed  to over spending.  We want the nice things, we want the designer shoes and bags.

I was talking to a guy one day, he was wearing nice running shoes and he said they were Kanye West shoes and cost $400. I couldn’t help thinking  what was his, money mindset, to spend $400 on Kanye West running shoes? 

What is a, Money Mindset Block

Myrna – What exactly is a, money mindset block, and how does that show itself for somebody that’s looking at their spouse and saying maybe they have a, money mindset block?

Hilary – First of all, the idea of the, money operating system, is the lead, money block. For me it was there’s never enough money and so all my, money blocks, are going to harmonize with that particular lead, money block. For example, let me just say each individual is different and I don’t mean to answer questions for someone who isn’t even here;  but let’s take the example of the person who spent $400 on Kanye West running shoes and maybe can’t pay rent, so there’s an imbalance there.

If you ask that person why he spent $400 on running shoes, he might say:

  •  I need to have this to be socially accepted,
  • I need these shoes so that people can think I‘m wealthy,
  • I need to have these shoes,  so that people can think I‘m powerful. 

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Then you would ask the question.

  • Well, do you have those things?
  • What do people think about you?
  • Have you achieved this goal?
  • Is that desire fulfilled for you?

And if you really look, it’s probably not because we need another pair of shoes or another designer bag or any other another brand name to become socially acceptable.  It’s an infallible hole that you can’t fill with designer shoes. Instead, if you can reposition in your mind,  if you’re really tired of your, money, going the way that it’s going, if you’re sort of fed up and a little bit disgusted with the fact that you know you’re a smart capable educated, well-intentioned person and money isn’t working for you in your life, that is how you clear a, money mindset block. 

What are your 7 steps to,  build wealth?

Myrna – You have 7 steps to, wealth, is that how you coach someone that maybe have an overspending problem or they have a, money mindset block, problem or their, money operating system, is not working properly? 

Step 1- Permission: All effective coaching starts with permission. The first step is to decide you have, money blocks,  to make the decision that you’re ready for change.  There’s no denying that you’re giving up the Kanye West shoes and the brand name bags and other creature comforts. A lot of people who make financial transformation to, build wealth, find that they have to move.

They actually need a lower cost place to live; they need to give up the beautiful leased car so they can pay cash for a car and don’t have monthly payments.  You are lowering your standard of living in the beginning and that takes courage. It takes willingness to sacrifice, so after you’ve made a decision then we catalog your vocabulary about money, this is really important.

Step 2–  Your money vocabulary –  no one ever wants to talk about, money.  You need to talk about money, to find out what your friend is doing; what’s working, what’s not working. You can provide advice or ask for advice if you want. What do you say to yourself about, money? Maybe some people think in pictures about, money, or maybe it’s just an emotion.  You think about spending, money, and you get excited; you think about saving, money,  and you get sad.

I have my participants that I coach,  actually spend a month doing a, money, conversation log. What do you say to your partner about, money? How do you tell your customers about, money? For example, if you’re a real estate agent and someone wants to pay you a four percent commission instead of a six percent commission, what do you say? What are the actual words that are coming out of your mouth?

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So, let’s get specific about what you say about, money. We’ve got a map, we’ve actually got kind of your, money blocks, in black and white in front of us.

Now, we can really start the coaching. So, we have sort of highlighted and done the private detective work figuring out, what’s your actual, money blocks.

I‘ll give you an example, someone I coached found this counter intuitively. She felt rich when checks would get mailed to her, so she would put the checks in her desk and not send them to the bank. Isn’t that strange? I can’t even identify that block, that is like a serious, money, scarcity thing.

Myrna –  Did she not know the checks are only paper unless you get the, money?

Hilary – No. It was completely just something she was blind to, until we did the, money, conversation log and she saw it.

She saw it for what it was and she’s like oh my God, this is crazy behavior; but no one’s ever asked me about my, money, behavior, so I never thought about it.

Step 3 –  logistics of money I don’t teach budgets, I think budgets are overwhelming and too detailed for most people. I think that people spend a lot of time designing a budget and then they never honor it or live by it, because it’s too restrictive .

Step 4 – Earn money – You can’t categorize every single expenditure you have, you’re a busy person with lots of responsibilities.  So instead, I teach a system I call automation. It’s sort of like the equivalent of irrigation in your garden little hoses bring, money, to the places where it needs to be.  People love it. 

  • you pay yourself first,
  • you pay your overhead
  • you save for your short-term goalsmaybe your next car 
  • you save for your financial independence first.
  • Then what’s left over, You spend from one account and that way when that account gets to zero, you’re not at zero, your money goals are already funded.

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That’s the plan and honestly most people get through the plan because it’s very front-loaded. It is a lot of work in the beginning; but once you set it up, just like irrigation, it happens every time you turn the hose on. People pay a lot of, money, to coaches to figure out how to earn money and they can’t figure out why their, money, still doesn’t work for them and it’s because they don’t have these steps.

Step 5 – The ASK mindset –  Learning to ask is a  mindsetYou can ask for a million things :

  •  you can ask your credit cards companies for a lower interest rate,
  • you can ask your insurance for a lower premium,
  • you can ask your memberships for a discount.
  • You can ask  for a discount at Star BuckJust go askThe point is not whether you get the discount or not, it’s having the mindset to ASK. We do a challenge inside my coaching program called “Get 100 No’s  You win the game by getting a hundred no’s and my assertion is, It will change your life. You’re building strength your, money blocks, are going to be different. For someyou’ll find that your, money blocks, are operationally systematized in your business processes.

Step 6 – Clearing the, money blocks.  in your business –  As an entrepreneur you’re either under charging for your products or services or you’re not spending enough effort getting prospects into your funnel. Whatever it is, there’s some part of the process that’s broken for youMy training is called “Eight Ways Business Owners can Transform Revenue into Personal Wealth, it is anon-demand training from October 8th to 15th.

So, you definitely want to go grab it.  This training is really for entrepreneurs who are sick and tired of working so hard for the, money, and having not much to show for it.

Step 7 – Protect – Once you clear your, money blocks, you can, build wealth, by protecting what you built.

I just want to show you how to climb out of that trap in this training and the great news is it’s totally FREE. You can grab your copy of that training by going to www.hillaryhendershott.com/myrna.

I want to encourage you, please subscribe to the Transform Your Mind’ YouTube podcast’s channelDefinitely trying to grow our audience. 

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Additional Resources 

https://blog.myhelps.us/rich-wealthy-9010-rule/

How to Survive an Economic Collapse

 

How to Accelerate Your Soul Journey: Clear these Money Blocks

Soul Journey

The purpose of the, soul, is to guide us to our purpose.  Every, soul, came into a body with a purpose. You can accelerate your, souls purpose, by clearing the, money blocks, you had from childhood.

Jennifer Longmore is a leading authority on, soul, purpose as well as an elite business coach to enlightened entrepreneurs. She is a sought after media personality, three times best-selling author and is known for her laser-like clarity on seeing into the depths of your, soul, for more than 15 years. She has served clients in permanently shifting their limiting beliefs and patterns that prevent them from being who they truly are, so they can accelerate their, souls, journey.

Listen to the full interview Here:

Myrna: I am excited to talk to you today, because I’ve been spending some conscious moments thinking of my, soul.

How Did you become a, soul, whisperer?

I grew up, I guess you could say prophetic.  I always knew things were going to happen before they happened. If the phone rang and someone said something, I was usually telling my parents 10-15 minutes before that so-and-so called and they said A, B and C, and then sure enough that person would call and say those things.

I guess you could say I am Claircognizant,  because I would just know that it was going to happen.  I couldn’t tell you why I knew, in fact I didn’t even know I was telling people anything they didn’t know. That’s actually how I went through school, freaking people out. I didn’t know who to be. I would tell people things, and I would freak them out.  I’m also a truth teller and I do that with love. I definitely speak my mind, call out injustices and so on. I was kind of doubly offending people without realizing it.

Myrna: I like that word “truth teller”, we always say direct communicators – that’s what I call myself; but truth teller sounds nicer.

Jennifer: It depends. I mean some people like it when they’re ready to hear the truth. They like it  when you’re telling them something they want to hear. It’s usually around relationships I find where people don’t particularly like the truth. They have questions like. I just met someone at a bar, is this my soul mate?

I knew from a very young age what my purpose was and was to help people on their, soul journey; but I also needed to feel safe enough and supportive enough to live with this gift.

Myrna: So you were born with a gift – the gift of being able to see things before it happened.  I’m thinking when I say the, soul, I’m using the traditional definition of it. I was listening to an audio book the other day and they said that there are different several names or labels for the, soul. some say the, subconscious, some call it the, super conscious; but it is the part of our non-physical that never dies. Is that what we’re talking about when you say,  soul?

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What is the Purpose of the, Soul?

Jennifer: Yes the, soul, we are referring to is our non physical or spiritual part of a human being that gives life to it.

Myrna: What do you think the purpose of the, soul, is?   You mentioned the fact that you were not connected to any religion. But every religion talks about the, soul,  because it’s eternal. It’s not tied to any religion.  How did you connect to your, soul? How did you bridge between connecting to the, soul, from what was happening to you?  Being able to know things before they happened?

Jennifer: I think the purpose of the, soul, is to guide us to our purpose.  Every, soul, came into a body with a purpose.  When I was younger,  I wouldn’t have been able to tell you about my, soul.  My maternal grandfather was a psychic medium. He used to solve crimes for the police, and my mom’s very intuitive. My dad was very intuitive. I think it’s just we’re all intuitive.

How does understanding your, soul purpose, help clients shift their limiting beliefs?

I think what’s going on in the world right now, it’s kind of hard not to feel really compelled to make sure that we are using our purpose to the fullest. I even consulted with my astrologer recently, and I said I want to make sure I use every ounce of my purpose that I came here to deliver. I want you to learn whatever I came here to learn. I want to be give back in whatever way I can. So I think even before the pandemic, we were spending our time asking does my life matter? Why am I here? Does my life have meaning?

So this is how I help my clients find their purpose and why they are here.  As a, soul, whisperer, I can see what they can’t see.  I didn’t plan on being a business coach when I first started. I was doing readings, I was teaching other people how to do readings. I was so successful because someone like me is always going to be successful.

What I came to realize is that most people, when they discover their, souls purpose, it is so unique that the best way to express it is through a business. The business is just the portal, it’s just the gateway, it’s just the vehicle to be able to share our gifts with the world and be compensated.

Once someone has a relationship with me and they trust me, I not only show them some of the different ways that they can express those gifts; but I help them with their mindset; because I feel mindset is a big reason why people don’t have success.

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If you don’t have the correct mindset, all the business plans in the world, all of the marketing and the Facebook ads, we still have this really sneaky way of sabotaging ourselves. I really  like reminding people what their potential is and then helping them find the easiest path to live their potential and express their potential in the world.

Myrna: That’s beautiful because really if we were to tap into the, soul, it is limitless. That’s one of the beautiful things about the, soul, or  super consciousness or your subconscious it’s limitless. So tapping into it’s potential is a good thing.

How to accelerate your, Souls, Journey by removing your, Money Blocks

You just mentioned mindsets and one of the questions I have here is about, money blocks. Let’s combine the two. You said that you can teach somebody things and they can have all the strategy in the world; but if their mindset is limited or they have a belief that maybe money is evil or if they achieved success then they wouldn’t be good parents. All kinds of, money blocks, are in their head. Are you able to see these, money blocks?

Jennifer: I can see it right away. Right away as soon as someone’s talking to me. I’ll have a client  describe their business to me and in 30 seconds, I can tell why they’re not where they want to be. I don’t know why it’s just I’ve talked to so many people,  tens of thousands of people at this point. So it starts to become a pattern and we all have, money blocks.

We all have a money story, it’s not about judging the money story, it’s our goal to have a healthy money story.  You can have a healthy money story with a hundred dollars in the bank or you can have an unhealthy money story with a billion dollars in the bank. I’ve served a client who had 100 million dollars net worth and she was probably the biggest pain in the bum that I’ve worked with.

She didn’t trust everyone, she felt everyone was out to screw her, everyone else was out to take her money. She had no peace. That’s not financial freedom; if you don’t have the peace with the money that you’ve worked so hard to accumulate.  I’ve talked with billionaires and they’ve said look, like I have money pains too, my money pains are just different because I’ve created a lot of jobs, a lot of people depend on me for their livelihood.

They tell me, I’m always worried that I’m going to drop the ball and I’m going to implode my business and then I’m going to be destitute and  500 other people are going to be without a job. So they just have different, money blocks.

Money is just a magnifier for what’s already there. How do you have peace when you keep waiting for someone to come and take your money?  I had a colleague of mine who didn’t pay her taxes for seven years. You’re allowed up to seven years where I live not pay your Federal taxes before they start to audit you?  Not only did they come and audit her; but because they needed to audit her, they froze all of her accounts including her Stripe Account and her Paypal account.

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Transform your Mind Stitcher
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She had no money to access while they investigated her.  Her, money blocks, were so resistant to looking money in the eyes.  When we do taxes, we have to look money in the eyes. This is our biggest issue and most of us don’t want to be in conversation with money.

We literally don’t want to pull up a screen and see what’s in our bank account. We don’t want to see what’s coming in or what’s going out and when we’re not willing to look money in the eyes, we can’t have a healthy relationship with our money.

How to Clear your, Money Blocks

Most of us tend not do that and so every activity in our business that requires us to look money in the eyes like sending an invoice, receiving an invoice, chasing someone for money, paying for a room to rent, hiring a team member etc. There’s so many conversations around money every single day in our business that if we don’t learn how to look money in the eyes and treat it like a friend and act like it’s a part of our dream team that wants to help our dreams come true, then we’re going to be working way harder than we need to work.

Myrna: I love that one.

Treat, your money like part of your dream team!

I heard a financial analyst talking about, money blocks; but she was talking about, money blocks, based on things like when your mother said “money don’t grow on trees”. You just got into detail of some really high level blocks about not being able to look at money, not being able to have a relationship with money, or look money in the eye that’s really high level.

Even about when people are billionaires and they still have money issues; because now they have no peace. They think everybody is out to get them, so that is high level, money block.

So would you put, money blocks, and limiting beliefs in the same bucket or is it different?

I think the same blocks that we have around money would at the core of how worthy we feel.

  • How deserving do I feel?
  • Do I feel I can succeed in life and business?
  • We tend to take our, money blocks, cues from our parents. If our parents were working class or they struggled or they had a business and that business failed.
  • Sometimes we have a really hard time out-succeeding the people that are important to us, even our mentors. There are a lot of people that feel like it’s disrespectful to out-grow their mentors.

What is the Souls Imprint?

Myrna: I was listening to a podcast recently and the founder of Mindvalley, his name is Vishen. He talked about coaching people on their, souls imprint. So is our, souls imprint, different from our, souls purpose?

I would say our, souls purpose,  is what did we come here to learn and do.

  • What did we come here to master?
  • What do we come here to contribute?
  • Our, souls imprint, might be worded something like what’s our, soul, essence. Some people just carry this frequency of truth for example so they can’t help it.  If there’s shady stuff going on in a room or in a business or something like, their, souls imprint, can’t let them ignore it.

I have had jobs that within the first month, I was able to pick out  whatever was out of integrity.  It would just come to the surface. My, souls imprint, had this way of vacuuming it out of the shadows. It’s not like I was trying to reveal anything; I didn’t even know it was there.

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How to shift your perceptions or, money blocks?

Well similar to the  looking money in the eyes, write a letter to yourself or your business.
Start like this – I love you; but stop what you are doing.  I’m not having any fun with you anymore.  Create an avatar of the person you are speaking to.  This person could be your dad or a parent who influenced your, money blocks.

My dad was always there physically; but he wasn’t there emotionally which is not an uncommon experience for a lot of us; because men were taught to not be emotionally unavailable. After writing my letter, I had this huge epiphany like, oh my goodness, I am expecting my business to be like my dad!

I had no idea that my subconscious block was being projected onto the consciousness of my business; because everything has consciousness. Then I thought okay, well my business makes money so what would happen if I wrote a letter to money?  I did and the same thing revealed itself.  I realized money’s always been there for me. I’ll ask for it and it shows up for me.

Money is always there for me; but I don’t feel connected to it.   My dad isn’t always showing up when I write letters to money, sometimes it’s someone that bullied me in my past. Sometimes it’s a boss that I really hated, sometimes it’s my mom.

It can be whoever is responsible for your, money blocks, because our body has a consciousness and our business has a consciousness.  This imprints on whatever we’re unconsciously projecting onto it. So the only way we can shift our perceptions is to create a new relationship with money.  Become aware of the relationship we’re already having with it, that we don’t even know. Once we bring awareness to something, then we can heal and shift.

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How can readers get in touch with you for Business Coaching and, Soul Purpose, Sessions?

I don’t do, soul purpose, sessions anymore; but I do offer that within business coaching . Readers can head over to my website  www.souljourneys.ca/soul, I have a FREE GIFT for your listeners and readers. It is a checklist of the nine most important questions to ask yourself to get in alignment with your, soul purpose.

Then I go much more deeply into the work that I do.  They can also connect with me by signing up for my daily inspirational emails.  I send little intuitive love bombs basically every day as an email when people sign up for that.

If you liked this content please subscribe to the Transform Your Mind podcast on iTunes, iHeart radio, Spotify,  YouTube, or wherever you listen to podcasts.  Please also post a review.

Additional Resources

How to Transform your Career with Purpose

A New Business Strategy: Increasing Your Capacity

https://greatergood.berkeley.edu/article/item/how_to_find_your_purpose_in_life