Pinterest, exists for people to come together to gather, collect and share snapshots of their own ideas, memories, and interests. In the early days of the, social network, platform, that was all Pinterest, really was. A simple place for people to come together and scrapbook. It was a collectively personal experience that gave the world something nice. Today it is necessary for your, online marketing strategy.
This week on the Mindset Transformation radio show and podcast with Coach Myrna, I interview Online business coach Jessie Guilford. Jessie is a marketing expert and she will teach us the top “Seven Social Media Tools to Grow your, digital marketing, Business including, Pinterest
These days, Pinterest, is more than just a nice global scrapbook. With 100 million active users (emphasis on the “active”), it’s now being used by some of the biggest companies on the planet to build awareness, drive traffic to their websites, and sell.
Pinterest, is popular with users because it allows them to choose how to interact with brands and businesses — not the other way around. Users can navigate based on their own interests so product endorsements aren’t quite as invasive here as in other social media platforms.
Most people on, Pinterest, are actually looking to make purchases, which means brands are only really guiding their products to the people who need them.
Guest Biography
Jessie grew up on a grain & cattle farm in Manitoba, Canada with a passion for the outdoors, horseback riding, shopping and creating the life she desired. She graduated University with her Bachelor of Business Degree and achieved the Duke of Edinburgh's Program Gold Award before entering the corporate world. She worked in Research as well as Sales + Marketing while starting and running her own website design business at the age of 22. Realizing that the 9-5, slowly-climb-the-corporate-ladder world was not for her, she soon realized her passion for coaching amazing women from all over the world to help them achieve their business goals and build a life they loved.
Show notes:
What are 3 things to think about before starting an online marketing business?
- What Type of Products Can I Sell Online?
- How to Source and Manufacture Products for Your, online marketing, Business
- Driving Traffic to Your Online Store
Online marketing, is necessary to build your, digital marketing, empire.
Top eight social media tools that will help with people's online marketing and business growth?
- SocialPilot – social media marketing, tool that allows you to effortlessly schedule, plan, publish, and analyze your social media posts.
- HootSuite – social media marketing, tool that gives a birds eye view of your social media performance mainly for enterprises
- MavSocial – social media marketing, tool that helps make better use of visual content in your posts
- Buzzsumo – social media marketing, tool that allows you to identify and analyze content that engages your, target market
- SproutSocial – social network, tool that is best suited for enterprises and large agencies
- Leadfuze – social media, tool great for lead prospecting
- Taboola – social media, tool that helps promote your best content on social media
- Audiense – social media marketing, tool that enables digging out actionable user insights from social media platforms
“What do you do?” – example your cocktail pitch from Pinterest
To fund the startup, CEO Silbermann approached several investors who turned him away because of the economic climate. Pinterest, now reaches 250 million people and the New York Times reported that it will reach about $700 million in annual ad revenue this year and is valued at $12.3 billion.
“So you could say, ‘Hey, you know, we don't have any money. We don't have any experience doing this. But we think this is a good idea. We're going to build this piece of software.' And I couldn't understand why they weren't funding us, but it was probably the worst sales pitch they'd ever heard,” Silbermann said on an episode of Business Insider's podcast “This Is Success.”
After a while, Silbermann said he became “pretty desperate” for funding and found a New York University business-plan competition. Silbermann entered, Pinterest, even though he was not an NYU student and won second place — he was awarded a meeting with a venture capitalist who agreed to put up half of Pinterest's first round of funding.
How can people get visible and find their target market on Pinterest?
If you plan to niche down to a very targeted market, on, Pinterest, you should be asking anybody who comes to your site what other things they might be interested in reading about. Serving your audience increases the probability of them sticking around, signing up for your email list, and following you on social media should be a part of your, digital marketing strategy.
These are the strategies I deem necessary for your, online marketing strategy.
1. Personal branding online marketing strategy
Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.
It also gives you more power to meet and network with others, form more partnerships and lend a face to your otherwise faceless organization. And it's free to do, from a monetary perspective, though you will need to invest a significant amount of time.
2. Content marketing online marketing strategy
Content marketing, takes a variety of forms, and depending on how you form your, online marketing strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.
You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing, is incredibly versatile and useful, and, if it's valuable, your customers will expect you to have at least some of it in place for them.
If you are looking for an, online marketing strategy, or new tools, take a look at this article from Buffer Social.
The 20 Best New Social media tools
Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).
The, social media tools, landscape can be just as fascinating — and robust!
Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the, social media tools, available: social media management, listening, analyzing, content creation, and more.
Additional Resources
